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Tag: Ayan Chakraborty

  • Puts the spotlight on trust and relationships

    Contract Advertising shoots new film for L&T Realty

    By Our Staff

     

    L&T Realty has launched a new campaign film conceptualised by Contract Advertising. The film puts the spotlight on trust and relationships.

     

    Said Ayan Chakraborty, EVP & General Manager, Contract Mumbai: “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this narrative.”

     

    Added Rahul Ghosh, SVP & ECD, Contract Mumbai: “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behaviour and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.”

     

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”

     

  • The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations; reminds the vital role played by their furniture in bringing a home alive

    Godrej Interio urges consumers to make space for life

    By A Correspondent

     

    Godrej Interio has unveiled its latest ad film as part of its new campaign – make space for life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories and relations and reminds the vital role played by their furniture in bringing a home alive.

     

    Commenting on the campaign, Anil S Mathur, Chief Operating Officer, Godrej Interio said: “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. The TVC takes us through the lives of an Indian family highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”

     

    Added Ayan Chakraborty, Executive Vice President & General Manager, Contract Advertising: “The key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect on the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments”

     

     

  • We want to appeal to the young women who strike a fine balance between traditional values and are independent and modern in their thoughts, notes the advertiser

    PC Chandra’s new ads eye wedding season

    By A Correspondent

     

    P C Chandra Jewellers, one of the largest jewellery brands in Eastern India, has announced the launch of a new television campaign nationally.

     

    Speaking on the campaign, UK Chandra, Managing Director, P C Chandra Jewellers said, “We want to appeal to the young women of today having roots and wings- who strike a fine balance between traditional values and are independent and modern in their thoughts. For these young women we have very stylish designs which are light and contemporary but have been made with the traditional craftsmanship which is our heritage. Each bridal set has the good wishes of the entire P C Chandra family.”

     

    Commenting on the new campaign, Ayan Chakraborty, VP & Executive Business Director, J Walter Thompson said: “PC Chandra’s intricate craftsmanship and the brand’s unique image in the minds of Bengalis all over the world is something we kept in mind while working. There is always the temptation to push a brand that much further but we ensured that while pushing it further, we retained its rootedness”.