MxMIndia

Tag: AVOD Business

  • A mega Comedy Talent Hunt Show to discover India’s Comedy Capital

    Vigo Video and Voot launch ‘Vigo Comedy Mahasabha’

    By A Correspondent

     

    Vigo Video has announced the launch of a comedy talent show called Vigo Comedy Mahasabha. The show will feature 12 Vigo comedy creators on Voot who will be pitted against each other to win the title for the State they represent. The four-episode show beginning Jan 2020 will be hosted by popular comedian Paritosh Tripathi.

     

    Speaking about the show and partnering with Vigo, Akash Banerji, Head-AVOD business, Voot said, “We are happy to partner with Vigo to bring to life this new show. Our focus at Voot Studio is to curate interesting brand solutions for advertisers that allow them to connect with their right audience effectively and seamlessly, delivering on their brand story. We are sure that the new show crafted by the Voot Studio team for Vigo will ensure that the brand continues to scale new highs of popularity and reach.”

     

     

  • The Viacom18 OTT platform has collaborate with TikTok for a celeb chat show

    Voot works it up with TikTok

    By A Correspondent

     

    OTT platform Voot has collaborated with short video service TikTok to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in a new celebrity chat show – TikTok India presents “Work It Up”. Hosted by Sophie Choudry, the show will go live starting October 13 on Voot.

     

    ‘Work it Up’ is produced by Voot Studio which offers advertisers and brands creative, production expertise and interactivity offerings.

     

    Said Akash Banerj, Head – AVOD Business, Voot: “Voot has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched Voot Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30-seconder format. Work it Up created in association with TikTok India is one such initiative that will entertain while educating viewers.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”

     

     

  • As part of its future growth strategy, the platform also announced the further scaling of its current content library with over 30+ originals across genres and languages, to be launched this fiscal

    Viacom18’s Voot targets 100mn MAU. Announces plans for freemium & kids

    By A Correspondent

     

    Viacom18’s digital video-on-demand streaming service aims to reach 100 million monthly active users within the fiscal year. According to information shared, its current MAU number is in the vicinity of 55 million.

    At a media briefing on Friday, Sudhanshu Vats, Group CEO and MD, Viacom18 also announced the currently advertising-supported video-on-demand model (AVOD) will soon diversify into four distinct businesses: Voot AVOD, Voot Kids, Voot International and Voot Freemium. Viacom18 also announed the setting up of VOOT Studios, a content-tech solution for advertisers looking to connect with digital audiences with branded shows, sponsorships, interactive formats in addition to various bespoke offerings.

    As part of its future growth strategy, the platform also announced the further scaling of its current content library with over 30+ originals across genres and languages, to be launched this fiscal.

    Said Vats: “India will have an online consumer base of more than 500mn by 2022. Of this, more than 3/4th will be consuming video content. While technological advancements allow us to personalize content consumption, growth for the category will come from our ability to segment our offerings to multiple consumer segments accelerated by the three A’s – accessibility, availability and affordability,” adding: VOOT has crossed the 100bn watch minutes’ mark in 3 years and we are now targeting 100mn monthly active users within this financial year. Additionally, we are segmenting the VOOT business into 4 uniquely focussed propositions – the existing AVOD model and the upcoming freemium offering, VOOT Kids and VOOT International.” 

    Added Akash Banerji, Head – AVOD Business, VOOT: “Brands today realise regular ad spot while important is not sufficient to drive resonance with the consumer. Branded content solutioning is hence the way forward given that it allows for bespoke content curation and subtle communication embedded into the narrative of the show. VOOT Studios will allow brands to bring the world of story-telling, data and tech all together to deliver the brand message and the ROI effectively for the business.”