Ideosphere, the brand strategy and communication consulting firms, and Avocado Tree, a digital consulting practice, have launched C.better – customised digital and media training workshops for business leaders and brands to help them communicate with impact and enhance their reputation (Note: the ‘C’ in C.better is lower-cased by Ideosphere and Avocado Tree (hence c.better), however, as per the MxMIndia style, we always uppercase the first letter of a brand/company name – Ed).
The workshops will be led by Kavita Jhunjhunwala, founder of Avocado Tree, and Ashraf Engineer, head of brand strategy, Ideosphere.
Said Jhunjhunwala: “Marketing departments are often treated as cost centres that do not drive the organisation’s core agenda. This can no longer be the case; every organisation must look at marketing as a serious growth function. Businesses need to be not only on a constant learning cycle, but also build the department into an agile organism to adapt to change,”
Added Engineer: “C.better workshops, completely customised to each business’ specific needs, address the knowledge gaps that exist in the media and digital strategies, and guide the development of the organisation’s playbook. They touch all relevant stakeholders so that the go-to-market activities and timelines become productive. This blueprint development started during the workshop can be continued within the organisation as a process.”