MxMIndia

Tag: Aviva Life Insurance

  • With the aim to encourage people to understand the importance of to secure the happiness of their loved ones

    Aviva unveils ‘Hello, Life. Hello Aviva’ campaign

    By A Correspondent

     

    Aviva Life Insurance has launched a new brand campaign ‘Hello Life. Hello Aviva’.

     

    Said Anjali Malhotra Chief Customer, Marketing, Digital and IT Officer, Aviva Life Insurance: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say Hello to Life and to Aviva.”

     

    The campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India.

     

     

  • Earlier, Aviva Life Insurance was being partnered by BBDO and MRM // McCann

    Aviva Life Ins hands over mandate to Contract

    By A Correspondent

     

    Aviva Life Insurance announced its partnership with Contract Advertising. Following a competitive pitch, Contract Advertising has been selected to handle the advertising portfolio for Aviva Life Insurance India and help build and develop the company’s communication messages, through new propositions and initiatives, over the next two years. Earlier, Aviva Life Insurance was being partnered by BBDO and MRM // McCann.

     

    “We are keen to be seen as Thought Leaders in a category that is otherwise cluttered and largely non-differentiated. Be it our products ideas or communication, our strategy is to find relevance and uniqueness in our offerings, in order to be the insurer of choice. We are delighted to have Contract Advertising on board, as our new creative partner, in building our ambitious journey in India. In them, we have found like-mindedness and an ability to make a difference, in line with Aviva India’s vision to create an impactful customer connect,” said Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva India.

     

    Rana Barua

    On the new win, Rana Barua, Chief Executive Officer, Contract Advertising said, “We are really excited on winning Aviva and look forward to partnering & creating unique ideas & communication that is relevant to the category and thus more impactful for them.  What is also heartening yet again is our understanding & creative during the pitch process was totally aligned with the vision of the entire brand and corporate team. We look forward to a long and enriching relationship with Aviva.”

     

     

    Ashish Chakravarty

    Speaking on the partnership, Ashish Chakravarty, National Creative Director, Contract Advertising said, “A regulatory controlled category is plagued with sameness of product offering, and consumer conversations. Thus the role of brand communication becomes critical. We found Aviva’s new approach a welcome change. So I am happy that they chose us to partner with them, on their plans for India. This should be an exciting one, and we certainly hope to create some memorable work for the brand.”