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Tag: Aviral Jain

  • Ranveer Singh, Alia Bhatt, Akshay Kumar, MS Dhoni feature in Top 5

    Virat Kohli leads Duff & Phelps Celebrity Brand Study

    By Our Staff

     

    Duff & Phelps, the leading provider of data, technology and insights related to risk, governance and growth, has announced the release of the seventh edition of its Celebrity Brand Valuation Study 2021 titled, ‘Digital Acceleration 2.0’. Virat Kohli led the list while fellow cricketers MS Dhoni, Sachin Tendulkar, Rohit Sharma came in at fifth, eleventh, and thirteen positions.

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”

     

    Added Varun Gupta, Head of Asia Pacific, Valuation Advisory Services, Duff & Phelps: “Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms. 2021 also saw the emergence and growth of several startups in the fintech and direct-to-consumer (D2C) business segments that significantly contributed to the overall number of brand endorsements undertaken by the top 20 celebrities. As traditional as well as upcoming industries adopted the digital route to continue engaging with their consumers, we observed greater traction in fintech, social media and OTT platforms, and D2C platforms from a celebrity endorsement standpoint.”

     

  • Akshay Kumar is No 2, followed by Ranveer Singh, Shah Rukh Khan & Deepika Padukone, as per the Duff & Phelps study

    Virat stays India’s No 1 Celeb

     

    By A Correspondent

     

    Consulting firm Duff & Phelps, the world’s premier provider of governance, risk and transparency solutions, has  released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

     

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” adding: “This year, the media and entertainment (“M&E”) sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands. The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.

     

    Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, added: “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”

  • The cricket star is followed by actors Akshay Kumar and Deepika Padukone and Ranveer Singh

    Virat Kohli stays Most Valuable Celeb: Duff & Phelps

     

    By A Correspondent

     

    Consulting major Duff & Phelps has released findings of the fifth edition of its Celebrity Brand Valuation Study 2019: ‘New is Gold’.

     

    The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

     

    Key findings from the report include:

    • Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019.

     

    • Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%).

     

    • Power couple Ranveer and Deepika claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.

     

    • Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value.

     

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (Rank 10), Tiger Shroff (Rank 17) and Rohit Sharma (Rank 20) with a cumulative brand value of USD 87.5 mn. The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalise on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values.”

     

    Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff & Phelps added: “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Further, the study focuses on the rising trend of OTT since the upgrade of the India’s digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. The study also highlights the new tribe of celebrity endorsers who have become digital stars; they actively involve themselves in social causes and promote brands inclined towards fitness, health and wellness.

     

     

  • The Bollywood star’s brand rank fell from 2 to 5 in the Duff & Phelps report

    SRK brand value erodes as Virat continues at #1

     

    By A Correspondent

     

    Global advisory firm Duff & Phelps announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report, released on Thursday, provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

     

    Key findings from the report include:

    :: Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.

    :: Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.

    :: Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

     

    Celebrity – Top 10

    2018

    2017
    Brand Rank Brand Value Brand Rank
    Virat Kohli 1 170.9 1
    Deepika Padukone

    2

    		 102.5

    3
    Akshay Kumar

    3

    		 67.3

    4
    Ranveer Singh

    4

    		 63.0

    5
    Shah Rukh Khan

    5

    		 60.7

    2
    Salman Khan

    6

    		 55.8

    6
    Amitabh Bachchan

    7

    		 41.2

    8
    Alia Bhatt

    8

    		 36.5

    9
    Varun Dhawan

    9

    		 31.6

    10
    Hrithik Roshan

    10

    		 31.0

    7

     

    Commenting on the rise of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff & Phelps said: “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships. On the other hand, rising internet penetration, varied formats of content consumption and a burgeoning middle class with increasing disposable incomes is boosting media spends for traditional and digital advertisements through celebrities. Millennial celebrities continue to be the first choice for brand endorsements as companies want to have a greater focus on the youth segment fuelled by demand in sectors such as e-commerce, retail, FMCG and smartphones, among others.”

     

    As per data from GroupM ESP Properties, over the past decade celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%. Further, TV ad spends with celebrity endorsers rose from INR15.5 billion in 2007 to INR66.6 billion in 2017 at a CAGR of 16.1%. TV ads with celebrity endorsers represented close to 24% of the total TV ad spends in 2017, which represents a 5% uptick from 2007.

     

    Added Aviral Jain, Managing Director, Duff & Phelps: “While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities pegged at US$877 million.”

     

    “Brands are also increasingly going regional in their endorsement strategy to cater to the heterogenous peculiarities of Indian states. They are leveraging the equity that local celebrities enjoy. Product brands are also looking for better returns on their investment through a step up on regional markets and have started coming up with region-specific commercials featuring regional celebrities like Mahesh Babu and Tamannaah,” Jain added.

     

    Further, the report focuses on the rising trend of power couples. By tapping into a power couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.

     

    Celebrities are also increasingly being leveraged to create social media buzz. A celebrity’s hold on social media is now a major determinant of the influence that he or she can have over a brand campaign. Duff & Phelps sourced data from Meltwater, the vertical leader in online media intelligence solutions, on the top celebrities and their social media presence, engagement and influence index.

     

    Commenting on the power of a celebrity’s social media influence, Christo van Wyk, Area Director – India and Middle East, Meltwater said: “ Like marketers, celebrities are continuously building their brand, and those that are aware of current trends and of the difficulties in breaking through the clutter, recognize that social media is a unique opportunity to stand out above the crowd. Celebrities with well-crafted social media strategies are able to maintain relevance, build more intimate relationships with fans and garner real-time feedback on their work. Much like a corporate brand’s, a thriving social media presence can serve as a reflection of a celebrity’s public desirability.”

     

     

  • The Indian cricket hero is the most valuable celebrity brand as per a Duff & Phelpsreport

    Virat is Celeb #1

     

    By A Correspondent

     

    Duff & Phelps, the leading valuation and corporate finance advisory, has published the third edition of its annual study of celebrity brand values in India.  In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand. Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings.

     

    Said Varun Gupta, Duff & Phelps Managing Director and Region Leader – India, Japan and Southeast Asia: “For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” adding:“In addition to Kohli, other young celebrities such as Alia Bhatt, VarunDhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

     

    Added Aviral Jain, Director, Duff & Phelps: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at US$180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

     

    The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns,backing various sports tournaments/franchises, and launching their own line of merchandise.

     

    Key findings from the report include:

    :: Overall brand value of the top15 celebrities is US$712 million.

    :: ViratKohli tops the list with brand value of US$144 million, followed by Shah Rukh Khan (US$106 million), DeepikaPadukone (US$93 million), Akshay Kumar (US$47 million) and Ranveer Singh (US$42 million).

    :: New entrants to the top15 celebrities included VarunDhawan debuting at number 10 and P.V. Sindhu at number 15.

    :: Millennials currently endorse 64 percent of the total brands endorsed by the top15 celebrities and constitute 63 percent of the total brand value.

    :: The top sectors using celebrity brand endorsers included personal care, food and beverages, automobiles, smartphones and clothing.