MxMIndia

Tag: Avinash Shenoy

  • Will jointly lead the Account Management functions

    Sirish Suveer joins Tilt as Senior Director – Business

    By Our Staff

     

    Tilt Brand Solutions has appointed Sirish Suveer as Senior Director – Business. He will report to Rajiv Chatterjee, Tilt’s Co-Founder and Chief Business Officer.

     

    Rajiv Chatterjee
    Rajiv Chatterjee

    Said Chatterjee: ”We are really excited to have Sirish jointly lead the Account Management function along with Avinash Shenoy – Senior Director, Business, as we grow and continue to consolidate businesses. He is joining us at a pivotal time for Tilt, as we scale up and continue to take on larger full-service mandates. His experience at leading key agency businesses is exactly why we feel this is a perfect fit and time.”

     

    Sirish Suveer
    Sirish Suveer

    Added Suveer:  “I am excited to start this new inning with Tilt. Hunger is evident in the agency culture, in the last three years, Tilt has built an enviable portfolio. With the strategic approach of “Full-Brained Thinking”  and the creative mantra of  “One Brand. Many Stories”, the ambition is to create notable work and build rewarding narratives for our partners. I look forward to leading a formidable team and creating magic.”

     

     

  • The agency will be handling complete creative duties of the brand

    Famous Innovations bags creative duties of CaratLane

    By A Correspondent

     

    Following a multi-agency pitch, Famous Innovations adds CaratLane to its bouquet of clients. The agency will be handling complete creative duties of the brand which was launched in October 2008 with a mission to change the way jewellery is purchased in India and recently Titan Company recently acquired a majority stake in it.

     

    Avinash Shenoy

    Said Avinash Shenoy, Business Head, Famous Innovations: “CaratLane has been listed as one of the “Top 20 hottest e-commerce sites in India” and we are proud to have the brand on board. The jewellery market is really cluttered and with a bunch of players in the market it will be by Advertise” href=”#36875890″> important for us to differentiate the brand while advertising. We are looking forward to work on a clutter breaking campaign which can help CaratLane carve its niche among others.”

     

    Said Atul Sinha, Senior Vice President, Marketing, CaratLane: “At CaratLane, innovation has been a core value, proven by many firsts such as Try @ home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners.”

     

  • #AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive

    Akshay lends his charm in Streax’s latest brand campaign

    By A Correspondent

     

    There’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual. That’s the core insight with which Streax, the hair-colour brand from Hygiene Research Institute Pvt Ltd (HRIPL) is leveraging as it unveiled a new campaign for its brand StreaxInsta.

     

    Conceptualised jointly by Lowe Lintas and LinTeractive, the creative and digital arms of MullenLowe Lintas Group, the campaign addresses the need to transform onself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time – as that is what will make or break a situation.

     

    To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to work his charm in disseminating this vital message. As a precursor to the launch of the integrated campaign that went live on September 14, Streax came up with an interesting initiative on social platforms where it aroused the curiosity of the users using the title – #AkshayBanaDirector. It included a still image of Akshay Kumar posing as a director and followed it up with a 4-second video where he is shown directing a vital scene.

     

    Commenting on the latest marketing initiative, Ashish K. Chhabra, Joint Managing Director, HRIPL said, “StreaxInsta was launched in 2014 and currently contributes to almost 25 per cent of our Streax portfolio. Our ambition is to treble the share in the next two years. And we signed on Akshay, as his appeal in our key markets is immense. At the time of re-launch our one line brief to the agency was how to drive the 10 minute proposition forward. The initial response to the campaign has been outstanding, and we are excited with the feedback that it has managed to generate till date.”

     

    The campaign has gone on air on many channels and would be promoted heavily on all off and online channels.

     

     

  • The account was won after a multi-agency pitch recently

    Famous Innovations wins D’Decor’s creative mandate

    By A Correspondent

     

    Famous Innovations has added D’Decor to its roster of clients. A 13-year-old brand, D’Decor is known for its home furnishings. The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, digital, etc. The account was won after a multi-agency pitch recently.

     

    Avinash Shenoy, Business Head, Famous Innovations said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of ‘Live Beautiful’ to the next level.”

     

    Said Nikita Desai, ‎VP, Strategy and New Business at D’Decor, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”