MxMIndia

Tag: Avinash Mudaliar

  • Grand Finale on Republic Day

    Hindustan Times is to host online school quiz

    By Our Staff

     

    Hindustan Times is set to host online school quiz on January 23, 2022, culminating with the Grand Finale on Republic Day, January 26, 2022. Popularly known as ‘ClassAct’, the name syncs with school students acing their way to popularity through quizzing. The quiz show will be hosted by quizmasters-Dr Navin Jayakumar and Avinash Mudaliar.

     

    Said Dr Jayakumar:  “Quizzing is a sport and not a test of IQ. It is a sport involving bits of information – facts that may or may not be of practical use but which are always interesting. And like all sports, practice makes perfect.”

     

    Added Mudaliar: “A good quizzer is also good at lateral thinking and is seldom just a ‘rattu’ (one who mugs up information from some source prior to a quiz). Contrary to popular belief, you can seldom win a quiz these days with that strategy, as quizzing today requires you to immerse yourself in the knowledge that is at your fingertips and connect the dots between various points of information to arrive at a possibly right answer.”

     

     

  • News18 app will present digital, TV and media live for their digital empowered audience

    News18 launches news app in 11 languages

    By A Correspondent

     

    News18 has launched its flagship news app in 11 different languages. The News18 app will provide news and live TV in English, Hindi, Bengali, Marathi, Gujarati, Kannada, Tamil, Malayalam, Telugu, Punjabi and Urdu.

     

    Said Network18’s Chief Product Officer Avinash Mudaliar: “Personalisation of consumption is one of the most powerful tools in advancing audience relationships. To that effect, the News18 app allows effortless switching between text and video formats and between languages of one’s choice.  With increasing data speeds driving video consumption across social and regional strata, it is designed for on-the-go audience with features such as Live TV and offline reading, to provide readers a chance to bookmark an article and go back to it later at their convenience. It includes other such features which will make the news-viewing experience more engaging and compelling for the audience.”

     

    Added Manish Maheshwari, CEO, Network18 Digital:“We are seeing an unprecedented rise in smartphone penetration among Indic language audience across the country. This app allows users to personalize news consumption to their native language and also watch live TV simultaneously. This is a first-ever Digital service in India providing the option to choose from any of the 11 major Indian languages and 16 live TV channels to consume credible content from trusted brand in journalism on a device of one’s choice.”

     

     

  • Moneycontrol enters the podcasting space with an exciting line-up of content on business and finance in a storytelling format

    Moneycontrol announces foray into podcasting

    By A Correspondent

     

    Moneycontrol has announced its foray into podcasting. With five podcasts published daily covering markets, personal finance and business news updates in a storytelling format, moneycontrol notes it has delivered over 75,000 listens in a month of publishing.

     

    Commenting on the new development Gautam Shelar, Business Head of moneycontrol said: “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”

     

    With the help of audioBoom, the platform’s distribution partner, the podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol as well on the desktop, mobile and the app.

     

    Speaking on the announcement, Avinash Mudaliar, Chief Product Officer at Network18 Digital added: “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”

     

    Said Sitaraman Shankar, Managing Editor (Special Projects) at Network18 Digital: “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”

     

     

  • Mudaliar has extensive experience of over 16 years across media including digital, print and radio

    Avinash Mudaliar joins Network18 Digital as Chief Product Officer

    By A Correspondent

     

    Avinash Mudaliar

    Network18 Digital (N18D), the digital arm of the Network18 group, has hired Avinash Mudaliar as Chief Product Officer. Mudaliar has extensive experience of over 16 years across media including digital, print and radio and has a plethora of accolades to his name.

     

    Speaking on the announcement, Manish Maheshwari, CEO, Network18 Digital said:“It is a pleasure to have Avinash Mudaliar onboard, who brings an unparalleled understanding of the digital space to the table. His presence will bolster the on-going activities and bring in the momentum to look at a number of clutter-breaking products in the arena. Avinash has often walked the unconventional path and with Network18 Digitals intention to consistently deliver out-of-the box content, he is the perfect addition to the team.

     

    Prior to this Avinash was Vice President – Product, Technology and IT at Saregama whom he joined in 2013 as VP and Head of Internet Products.

     

     

  • Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam

    Gaana.com ties up with Simca, acquires music from 79 more regional labels

    By A Correspondent

     

    In a move to further reach audiences in South India and other regional markets, Gaana.com has tied up with Simca (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of film, Carnatic and popular devotional music in Tamil, Kannada, Telugu and Malayalam.

     

    Avinash Mudaliar, Head of Gaana.com, said, “Gaana is constantly expanding its catalogue of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India. We’ve seen that nearly 28 percent of our consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better. Since the launch of its mobile apps, Gaana has nearly 400,000 downloads in the first 3-4 weeks, and is the top music app in the iPhone App Store.”