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Tag: Avinash Joshi

  • His last stint was at Reliance Jio where he was AVP and Head of Social

    Dentsu Webchutney gets Avinash Joshi to head social advocacy

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. He will report to Anil Kumar, EVP and Head- Delhi NCR, Dentsu Webchutney. His last stint was at Reliance Jio where he was AVP and Head of Social.

     

    Commenting on his assignment, Joshi said: “Social has fundamentally changed the consumer decision process and purchase path. Today, consumers have access to an exponentially growing number of opinions, tastes, and preferences via social connections. The days of strictly controlled brand messaging are long gone and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever. As marketers, we know that it’s virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend. Personally, I’m on an adventure—uncovering what people are thinking, feeling and doing—with a mission to connect brands with consumers in more meaningful ways and there couldn’t be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them.”

     

    Added Anil Kumar, EVP and Head- Delhi NCR, Dentsu Webchutney: “Today, a brand enjoys the option of being more human than it could earlier. It’s no longer just about fans, but also friends. With Avinash joining us, we can now enable the brands that we partner, to harness the complete power of social media and their communities. We are very bullish on Avinash and the Social Advocacy vertical he’s setting up, we are also backing them all the way with our talented tech, creative, content and data intelligence teams.

     

     

  • Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology

    Cheil Worldwide appoints Avinash Joshi as Head of Social Media

    By a correspondent

     

    Cheil Worldwide SW Asia has announced the appointment of Avinash Joshi as Media Director, where he will be responsible for the agency’s social media practice.

     

    Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels.

     

    Hari Krishnan

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”

     

    “While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us. With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide, SW Asia.

     

    Joshi joins from SapientNitro were he was serving as Digital Account Director and Social Media Lead-India, growing the practice through relationships in North America, Europe and APAC.

     

    Over the years he has managed brands including Coca Cola – Burn, Sprite & Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum – Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, etc.