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Tag: Avinash Jhangiani

  • Nair's appointment is effective immediately and he will be based in Mumbai

    Sudhir Nair to head digital mandate at Omnicom

    By A Correspondent

     

    Sudhir Nair

    Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD as well as lead its growth and momentum.

     

    A digital evangelist with more than 15 years of experience, Nair moves to Omnicom Media Group from Grey Global where he set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiples sectors. Under his leadership, Grey Digital transformed into an agency delivering award winning, effective work with the distinction of having won the Agency of the Year accolade, twice at the Indian Digital Media Awards (IDMA) besides other accolades. Post Grey, Nair set up a full service creative agency 21N78E. Prior to that, Nair has spent time at Duckshake.com, Booz Allen & Hamilton, Repro India Limited and VANS Info & Investor Services.

     

    Commenting on his appointment, Jasmin Sohrabji, CEO India & SEA of Omnicom Media Group, said, “As a network, Omnicom Media Group has witnessed a huge growth in digital across all platforms – search, display, social, and mobile offerings in India. Sudhir’s proven track record of delivery will keep our momentum going with a focus on further growth and innovation. Sudhir will work collaboratively with the business units and agency leads to further our digital mandate.” “As a network, we are committed to investing in talent to ensure that we are ahead of the curve when it comes to digital expertise and we are thrilled to have Sudhir on board,” added Jasmin Sohrabji.

     

    Nair commented, “Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level leading to more meaningful brand and consumer connections. In this exciting landscape, I am delighted to join Omnicom Media Group, a network at the forefront of digital innovation. I am looking forward to work closely with both the experienced as well as young talent that exists within the agency to strengthen our offering and make it more future facing.”

     

    Nair’s appointment is effective immediately and he will be based in Mumbai. Nair moves to the position vacated by his predecessor, Avinash Jhangiani, who has taken the role of Chief Innovation Officer within Omnicom Media Group India.

     

  • Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA

    Top 10 Digital Trends by OMG

     

    By A Correspondent

     

    Omnicom Media Group India in collaboration with MICA (formerly Mudra Institute of Communications), Ahmedabad has released a report titled What’s Next in 2016 – Top 10 Digital Trends in India. The report prepared by Omnicom Media Group India’s Innovation team covers the Top 10 trends for India in 2016, the implications for brands as well as predictions from platform providers like Google and Outbrain.

     

    The Top 10 trends revealed in the report are:

    1. India gets Mobile-ized

    2. Commerce Everywhere

    3. Story Rises Above the Medium

    4. Moment Marketing breaks Silos

    5. Rise of OTT Content

    6. Social Moves into Walled Ecosystems

    7. Internet scales up from Urban to Rural

    8. Vernacular Content Rises

    9. Internet of Me

    10. Form vs Function in Wearables

     

    Commenting on the report Avinash Jhangiani, Managing Director – Digital & Mobility, Omnicom Media Group India, said, “2015 saw consumers getting served up and spoilt by ecommerce start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. This now leads to higher expectations in 2016 and requires brands to reimagine marketing for the new Indian consumer. While change is the DNA for start-ups, it is hard for well-established brands. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on investments. The trends report provides the necessary direction for brands across industries to invest in digital.”

     

    Guy Hearn, Chief Innovation Officer, Omnicom Media Group Asia Pacific said, “There are now so many touchpoints that channel-centric planning makes diminishingly little sense. Instead, we need to better understand both the consumer journey and the consumer experience – and plan with a focus on consumer experience. The marketing department now needs to break down silos to create a focus on better customer experience and product innovation. We do hope that the report inspires the industry for the year ahead.”

     

    Here’s an executive summary of the report:

    2015 saw consumers getting served up and spoilt by start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. These start-ups nailed customer experience and redefined marketing as we know it! This now leads to even higher expectations for 2016.

     

    While change is in the DNAof start-ups, it is hard for well-established businesses. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on marketing investments.

     

    Furthermore, as we continue to see consumers taking control of brands, companies now need to actively listen and engage with customers in moments that matter to them. Brands investing in content marketing are moving forward now, adopting an integrated media strategy with consistent, persuasive storytelling across channels.

     

    Spends are therefore growing towards mobile, content, social and online video. Also with ecommerce now increasingly enabling the last mile transaction for brands, brands will now be able to develop more effective media and communication strategies for greater marketing funnel throughput.

     

    These trends will lead to increased investments in programmatic media and data platforms for sustainable business benefits. In addition, as mobile internet penetrates further into rural markets, brands have opportunities to reach and engage consumers with OTT (over-the-top) and vernacular content.

     

    It is time to put the customer at the centre (not media)and his/her journey hast to be well understood. It is no more the responsibility of the CMO alone to drive customer centricity in a company. Marketing teams now need to break down enterprise silos and integrate functions for better customer experience and product innovation.

     

  • Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media

    Omnicom aligns search, social & performance mktng under Resolution Media

    By A Correspondent

     

    Avinash Jhangiani

    Omnicom Media Group India has announced that it has completed its consolidation of local service in search, social and performance marketing under the Resolution Media umbrella. Resolution Media is a US Search company that was acquired by Omnicom Media Group in 2005.

     

    With this development, OMG India will leverage the scale, data and knowledge of the global network to provide service delivery and innovation across all clients.

     

    The integration will also allow for Omnicom in India to tap into increased resources, provide a more holistic set of services and better training for their teams across the network.

     

    Under the new structure, Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering, delivering on the demands of Omnicom Media Group clients across India. They will be responsible for growth, profitability, effectiveness and the development of new services under search, social and performance marketing, reporting to Avinash Jhangiani, Head of Digital for Omnicom Media Group India.

     

    “India is one of the fastest growing digital markets in the region, with enormous opportunities for our clients to capitalise on media marketplaces to increase return on investment in digital.” said James Dutton, Managing Director Resolution Media Asia Pacific. “We’ve already got a well-established team in India led by Avinash who will benefit from the integration into our global Resolution community, our partnerships and training programmes for the benefit of our clients.”

     

    Said Mr Jhangiani, “Our digital expertise has grown organically over the past few years, which makes the process of integration seamless and efficient. With the rise of programmatic buying, social advertising and the continued importance of search (both SEO and paid search,) it has become imperative for advertisers to have an ‘always on’ approach across all key platforms where data drives decisions. Consolidating under Resolution Media will round off our dynamic offering and enhance our ability to deliver even better business results for our clients.”  The alignment is effective immediately.