MxMIndia

Tag: Avik Das Kanungo

  • With a mass media campaign of 19 films created by The Script Room

    Ganguly & Laxman unite for My11Circle

    By Our Staff

     

    Games24x7, a multi-game platform, has launched a mass media campaign during the T20 World Cup targeting cricket fans.

     

    Speaking about the promotional campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are very happy to have a partner like The Script Room in conceptualising and launching this campaign. We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle”.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “It’s a very simple and fundamental thought. All of us know that India has a huge attachment and crazy following for cricket. And this love and passion often gets expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

     

  • Says fantasy sports is becoming backbone of live sports sponsorship

    My11Circle comes on board as title sponsor of LPL

    By A Correspondent

     

    In a major boost to the inaugural edition of the Lanka Premier League (LPL), My11Circle, one of the leading fantasy sports platforms in India, has come on board as title sponsor of the T20 tournament in a multi-crore deal. With this new association, the T20 tournament will now be called My11Circle Lanka Premier League. Former Indian cricket team captain Mr. Sourav Ganguly is the brand ambassador of My11Circle.

     

    Talking about the association, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7, said: “Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world’s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”

     

    LPL COO Mr. Sanjay Raina added: “We at IPG are committed to building a world-class league with LPL. With our association with My11Circle — the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers, we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”

     

    The My11Circle LPL is scheduled to kick off from November 26 till December 16, 2020 in Hambantota. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla and Jaffna, will compete in 23 matches over a 15-day period for the title.

     

     

  • The new campaign launched by Games24x7 is part of the company's efforts to "revolutionise game playing experience for all fantasy sports enthusiasts"

    Sourav Ganguly to push My11Circle

    By A Correspondent

     

    My11Circle, the sports platform by online gaming company Games24x7, released a new campaign featuring former Indian cricket captain and brand ambassador Sourav Ganguly. Conceptualised by marketing consulting firm Spring Marketing Capital, the ad films asks cricket enthusiasts to make their teams on the app to compete directly with Sourav Ganguly.

     

    Speaking about the launch Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “The new campaign featuring Mr. Sourav Ganguly brings alive the fun and thrill of My11Circle’s core proposition of ‘Play With Champions’. This cricketing season, our objective is to reach out to more and more cricket enthusiasts through this campaign and tell them about our exciting proposition that allows them to play directly with the legends of the game they have idolised over the years. We are confident that fantasy sports players will love the campaign and the proposition.”

     

     

  • The campaign features actors and influencers – Mandira Bedi, Aparshakti Khurana, Varun Sharma, Vir Das, Manjot Singh, Danish Sait, and Sathish Muthukrishnan

    Games24x7’s new digital campaign gets a Bollywood twist

    By A Correspondent

     

    Leading gaming company Games24x7 has unveiled a new digital influencer campaign for RummyCircle. Conceptualised by marketing consulting firm Spring Marketing Capital, the campaign aims to deepen the connection between the game’s platform and players of India’s favourite card game: rummy, across different parts of the country.

     

    Games24x7 has partnered with Bollywood artists, Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market. In the same spirit, the company has also associated with popular artists Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions.  Games24x7 has also partnered with actor Mandira Bedi to release a series of tutorial videos on rummy, to help players master their skills in an easy and fun way.

     

    Speaking about the new digital influencer campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India’s favourite card game and is becoming increasingly popular across the length and breadth of the country. At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion.”

     

    Added Arun Iyer, Founder and Creative Partner, Spring Marketing Capital:  “Rummy as a game has always been a favourite with families. In this digital influencer campaign, we’ve tried to capture the skill, strategy, fun and banter that every game of rummy on RummyCircle comes with. The actors were shooting the films themselves at home.”

     

     

  • The brand has unveiled its new marketing campaign running with the name #BhorpurManoranjan

    RummyCircle signs Prosenjit Chatterjee as brand ambassador

    By A Correspondent

     

    Bengali actor Prosenjit Chatterjee has been named brand ambassador for Rummy Circle, the online rummy platform. The brand has unveiled its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players.

     

    Said Brand Head Avik Das Kanungo: “Online Rummy is all about Entertainment, what we call #BharpurManoranjan. And who better than Prasenjit Chatterjee who has been the face of the entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy.”