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Tag: Avi Kumar

  • He joins as Chief Business Officer

    Avi Kumar joins Tarun Katial at Coto

    By Our Staff

     

    Avi Kumar
    Avi Kumar

    Coto, the social community app exclusively for women, brings on board Avi Kumar as Chief Business Officer. He will report to former boss Tarun Katial, Founder and CEO, Coto.

     

    Commenting on the appointment, Katial said: “Avi has an earned reputation as a game changer, brand innovator, agile marketer, and proficient leader. He has the desired skill set mix that allows him to expertly comprehend consumer needs and requirements and build lasting brand relevance while driving business outcomes. His entrepreneurial outlook will go a long way in fortifying coto’s commitment to delivering a safe online space for women.”

     

    Added Kumar on his new remit: “I am excited at the opportunity of joining the senior executive team at coto and working collectively towards building a responsible virtual environment for women. coto brings together leaders of today and tomorrow and enables and empowers them to be the changemakers. I will focus on driving business growth, consumer engagement, and relationship management as part of the larger strategy. It would be an incredible opportunity to unlock incremental value for our customers and partners by curating richer and more immersive experiences.”

     

  • With appointment of Avi Kumar as CMO

    Zee5’s Avi Kumar joins Join Ventures

    By Our Staff

     

    Avi Kumar
    Avi Kumar

    Join Ventures, a Direct to consumer (D2C) platform, has announced the appointment of Avi Kumar as Chief Marketing Officer (CMO). He will lead global marketing for Join Ventures and its portfolio companies – IGP.com, IGP for Business and Interflora India. Kumar was until recently CMO, Zee5 and earlier spent many years with BigFM.

     

    Speaking on the announcement, Tarun Joshi, Founder Join Ventures, said: “Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth. In the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising of technology, data and logistics, which are the essential pillars for the success of any D2C brand. Avi’s entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth.”

     

    Added Kumar: “The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition.  Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory.”

     

  • Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

    Zee5 launches digital campaign for Puja 2020

    By A Correspondent

     

    This Durga Puja, Zee5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate pujo by paying a tribute to their mother alongside Maa Durga. Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

     

    Speaking on the campaign, Avi Kumar, Head Brand Marketing & Supply, Zee5 India said: “Durga Pujo is inarguably one of the greatest festivals celebrated in India. Backed by strong consumer insights, #MaayerSatheMaakeDekha connects a chord with the consumers. Zee5 continues to stay true to its promise of providing real, resonant, and relevant content to its users. We hope this initiative will contribute to making this pujo more memorable one for everybody.”