BlackCab, a content production and social media strategy, has unveiled a campaign for the launch of Avartana, ITC Maratha’s latest culinary venture, in Mumbai.
Notes a communique: “BlackCab leveraged its network agency model using its specialized short form content studio Secret Sauce Studios to produce the content for the Avartana launch. The project saw them capture an array of photos and videos together with architectural shots that emphasize the restaurant’s beauty. The project focused on bringing out and articulating the thought and inspiration behind Avartana’s five different multi-course menus. The BlackCab team spent time with the chefs to understand why the ingredients play such a vital role in the dining experience at Avartana. Following this, the team crafted a content strategy that would bring the space to life.”