MxMIndia

Tag: AutumnGrey

  • 'Shuddhta ki salaami' film celebrates India's 75 years of Independence

    MMTC-PAMP ropes in Vinay Pathak for campaign

    By Our Staff

     

    Paying homage to 75 years of Indian Independence, MMTC-PAMP, India’s gold and silver refinery accredited as ‘Good Delivery’ by the London Bullion Market Association (LBMA), released a film starring Vinay Pathak titled ‘Shuddhta ki Salaami’.

     

    Speaking on the campaign and coins, Amul Saha, Chief Digital Officer, said: “We at MMTC-PAMP honour our nation’s legacy, culture and heritage and strive to offer the most culturally relevant products to our consumers. These 75th Independence Day Azadi ka Amrit Mahotsav coins are crafted to the highest standards of craftsmanship to celebrate the incredible story of India and embrace the spirit of Azadi. The film also seeks to carry the same message forward.”

     

    Added Swati Balani, ECD, AutumnGrey, Bangalore: “India is a proud nation. When a young Indian boy wins gold for India in the Olympics, we all celebrate. When India reaches the moon, every home talks about it. These achievements are ingrained in every Indian’s mind. In this thought-provoking piece of poetry, we highlight India’s momentous occasions, past and present, and give people a chance to own a piece of history with MMTC-PAMP’s limited edition Independence Day minted coins.”

     

  • To mobilise support for SMEs with #PauseTheBargain

    AutumnGrey unveils new campaign for Axis Bank

    By Our Staff

     

    AutumnGrey has launched a new festive campaign for Axis Bank. The campaign #PauseTheBargain intends to highlight the struggles of small and medium businesses and also mobilise support for  SMEs in these current, challenging times.

     

    Said Rajiv Anand, Executive Director – Wholesale Banking, Axis Bank: “Bargaining is a very deep-rooted phenomenon in our culture. We do it without a pause. But 2020 and 2021, without a doubt, have been the hardest years for small businesses. With #PauseTheBargain, our primary objective was to start a new initiative, where all of us could do our bit, to help get small businesses back on their feet. Hence, can we, for some time, #PauseTheBargain.”

     

    Added Bodh Deb, Senior Vice President – Integration & Growth, AutumnGrey: “Initially the campaign was called #StopTheBargain, but later we decided to change it to #PauseTheBargain as the core idea was not to ask people to permanently let go of their much-loved bargaining tradition but to mobilise their sentiment towards supporting SMEs in these current, challenging times. The campaign has been designed to run for five months – August to December 2021, as this is a crucial period for local businesses – Independence Day, Navratri, Diwali, leading up to Christmas and New year, are all celebrated during this period and the awareness needed to be sustained across these five months to really help make a difference to local businesses.”

     

  • Makes a new- age social commerce trend by hosting first Live Sale

    AutumnGrey creates live sale for launch of Oppo Reno6 5G

    By our Staff

     

    Oppo smartphone and AutumnGrey hosted a Live Sale for Oppo Reno6 5G, a two-part shoppable livestream event.

     

    Said Anusha Shetty, Chairperson & Group CEO, Grey Group India: “Commerce in any form is the next milestone in Digital. Being on this journey with our clients is fulfilling at many levels. In this specific case, integrating storytelling with performance is the highlight where on one side we are able to continue to entertain and on the other side seamlessly demo the phone and sell. We are delighted to work with OPPO on this campaign., Credible names from the world of technology and content creation were brought on-board to ensure the Live Sale stayed high on entertainment quotient while delivering live product experiences, exclusive limited period offers and real-time giveaways.”

     

    Added Salil Shahane, Senior Creative Director at AutumnGrey Delhi, the digital agency for Oppo India: “As the differences between smartphones have continued growing smaller, it’s become important for consumers to see the device in action. The Live Sale was conceptualised with the aim of aligning tangible business benefit to a creative solution by pioneering a new format of social commerce, keeping audiences entertained while showcasing the products superiority in trusted hands.”

     

     

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • Urges people to invest in 24K 999.9 purest digital gold from the comforts of home

    Autumn Grey partners with MMTC-PAMP

    By Our Staff

     

    Autumn Grey Bangalore has launched a campaign #WahiRivaazNayaAndaaz for MMTC-PAMP. The campaign celebrates Akshaya Tritiya urging people to invest in MMTC-PAMP’s 24K 999.9 purest digital gold.

     

    Said Swati Balani, Executive Creative Director said: “Gold buying is at the heart of the festival of Akshaya Tritiya. With this campaign, we are urging people to follow those rituals from the safety of their homes. The emotional banter between the mother and son showcases the age-old gold buying tradition in a new light with MMTC-PAMP’s digital gold investment.”

     

    Added Sandhya Gurung, Associate Vice President- AutumnGrey: “In this new partnership with MMTC PAMP, we are bringing our collective strategic and creative approach to add a fresh new perspective to the traditional gold investment! MMTC-PAMP’s contactless digital gold is giving our consumers a new way to invest in the 24K 999.9 purest gold.”

     

  • Offers various loan solutions for customers

    Aditya Birla Finance unveils new film

    By Our Staff

    Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL) have launched a multi-platform ad campaign  – ‘Sapno ki Suno’ which inspires consumers to achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

    The campaign is being promoted across social and digital media, OTT networks and television and conceptualised by AutumnGrey.

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited: “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.”

    Added Bodh Deb, Vice President & Branch head, AutumnGrey, “In AutumnGrey we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”

     

     

  • It’s called ‘Dil Se Open Celebrations’

    Axis Bank rolls out festive campaign

    By A Correspondent

     

    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’, a festive campaign that offers exciting deals and discounts on more than 100,000 products.

     

    Conceptualised by digital agency AutumnGrey, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones.

     

    Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said: “Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting – encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”

     

    Added Bodh Deb – Vice President & Branch Head, AutumnGrey: “The last six months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’”