Autumn Grey has unveiled a Coronavirus Update website conceptualised, developed and deployed completely inhouse.
Anusha Shetty
Talking about the platform, Anusha Shetty, Chairman & Chief Executive Officer, Grey group, said: “Fake news has been the worlds problems on many fronts, including news on the Corona virus. At a time like this, when we need to keep positivity at its peak this site with validates information is a blessing. More so, served in local languages for our diverse India. I am proud of my team for making a small difference in this challenging phase.”
Autumn Grey has conceptualised a new campaign for HP Smart Systems. A short film based on a real school experiment is also a commentary on the traditional teaching approach.
Said Rahul Dutta, Head of Marketing at HP-Personal Systems: “Need of the hour is to make learning a joyful experience in the classrooms, where students spend majority of study time. It should stimulate the curiosity of young minds to know and learn more. This initiative is our attempt to demonstrate how HP with its simple and effective technological solutions can make everyday classroom learning more exciting for school children. It is also the celebration of the hardworking teachers who are contributing to shaping the future of our country”
Added Anusha Shetty, Chairperson and CEO, Grey group: “It’s important for classrooms to be motivating enough for children to attend. So, innovation in education approach is the need of the hour. Here’s one such fabulous approach from HP that makes learning fun and immersive. I do wish for every child to have this color in their school life.”
Grey group has announced a new structure and go-to market strategy in India. The creativie agency Grey Group has been merged with Autumn Grey. Anusha Shetty, CEO Autumn Grey, has been appointed Chairman & Group CEO, Grey Group India. Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.
Anusha Shetty
Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.
Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.
Sandipan Bhattacharyya
Meanwhile, Sandipan Bhattacharyya, CCO, has been promoted to Managing Director and Chief Creative Officer, Grey group India. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.
Said Nirvik Singh, Global COO Grey Group and Chairman & CEO, GREY AMEA: “Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India. Sandi (Sandipan Bhattacharyya) is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients.”
For Diwali 2019, Samsonite India delivered a story that was never told before. The luggage major focused on travel enablers across railway, roadway, airways, etc. urging everyone to take a moment to offer gratitude to them and wish them Happy Diwali as they miss their Diwali for their “#DiwaliKaSafar”.
Said Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia: “India travels back home for Diwali but while we’re on our journey back home, we often forget the ones who take us home, who make it possible for us to reach home safely and most often we also forget the fact that it’s their Diwali too. Our new campaign #DiwaliKaSafar is simply lead by the thought of wishing our travel enablers a happy Diwali and thanking them for their service. A thank you can go a long way and a Diwali wish can certainly make someone feel at home even when they are away from home.”
Added Bodh Deb, Vice President and Branch Head of Autumn Grey – Mumbai: “For Samsonite our endeavour has always been to do meaningful communication that resonates with our audience. For this Diwali, the insight we came up with was a simple but powerful one. While so many of us travel back home to spend time with our family, we often miss to acknowledge the selfless service of all the Travel Enablers in our society. This Diwali, we wanted to take a moment to say Thank You to them for sacrificing their Diwali, so that we all can travel back home to our families and enjoy our favourite festival with our loved ones.”
Celebrating the festival that marks the strong bond between brothers and sisters, Max Bupa Health Insurance has launched its #SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare – the nurses, who look after the patients in the time of need.
Speaking about the campaign, Anika Agarwal, Director & Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance said: “At Max Bupa, we always put our customer’s health first and are deeply committed towards helping all our customers lead healthier, more successful lives. The #SabKiSister campaign recognizes the commitment of sisters in nursing the patients to good health, with selfless care, compassion and empathy. The sisters are the first point of contact for our customers and they truly reflect the purpose and promise for which the brand stands for. This Rakshabandhan, Max Bupa would like to extend our heartfelt gratitude towards all the sisters. Through the digital film we have tried to depict the true essence and contribution of the sisters towards the physical and emotional well-being of patients. We urge each of you to share this film, to spread the message and celebrate the extraordinary contribution of these sisters.”
Speaking about the film, Bodh Deb, Vice President and Branch Head, Autumn Grey added: “Max Bupa Health Insurance has not only been a thought leader but has always believed in championing the cause of silent heroes in the health care space. We wanted to come up with an idea for them that resonated this very belief system with the right intent and utmost honesty. The thought of #SabKiSister came from the insight that nurses are the unsung heroes of healthcare. Hence, we wanted to create a campaign celebrating the nurses and when we were thinking which the best moment for it was, we realized that Raksha Bandhan was around the corner and that was the day when people celebrate sisters. We wanted to celebrate the selfless caregivers who create bonds not of blood but of love.”
