MxMIndia

Tag: Aurora Comms

  • Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot

    A Comms creates a new ‘reality’ for Max New York Life insurance

     

    By A Correspondent

     

    The retail media network, Aurora Comms, has pushed its innovation bar even higher with its latest campaign for Max New York Life. Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot.

     

    Taking over the prime ground floor area of InOrbit Mall, one of Mumbai’s most popular shopping destinations, A Comms brought to the fore some ‘augmented reality’ to create a buzz. The same was also executed at DLF Promenade in Delhi – Bringing to life the ‘devil and the insurance agent’, virtual characters from MNYL’s TV commercial, it created a square, inviting the mall’s many visitors to step into a new experience.

     

    Once someone is in the square, the devil and the agent would appear in front, thanks to cutting-edge technology. There on, the person would be prompted to punch and destroy the devil in many ways, with the agent interacting and advising too. Coupled with an exciting background score and a reality that dissolves into a virtual world, this became an engaging experience for the participant and the hundreds of onlookers.

     

    The fact that the ‘insurance company’s advisors are known for giving the right advice’ was to be communicated to the right audiences and A Comms chose a never-tried-before approach that created a dynamic, sharp and credible image of the client. Also, the activity being scheduled at major Indian metros and B towns in-sync with the TV commercial being on air means that this campaign is helping to reach out to thousands of targeted customers.

     

    On using this medium to communicate, Anisha Motwani, Director and Chief Marketing Officer said: “Max New York Life has always thought of communicating to its audience in an effective and innovative medium. The AR initiative is an extension of our new brand campaign ‘Aapke Sachche Advisor’.”

     

    Vishakha Singh, Executive Director from A Comms added: “Augmented reality has the capability to engage audience in real size yet virtual world and this is what we designed for Max New York Life consumers. We’re glad this campaign is delivering the communication to the consumers.”

     

    A Comms and MNYL have planned this activity across metros.

     

    Aurora Comms, or popularly, ‘A Comms’, isIndia’s largest retail-media network that offers shopper marketing and branding solutions at consumer touchpoints. It works closely with retail stores of all format- lifestyle, food & provisions, electronics, books, entertainment, health & fitness, eateries, multiplexes, spread over more than 300 towns. A Comms pioneered the use of LCD branding at electronic stores in metros and non metros, thereby adding a new dimension to the country’s OOH media spectrum.

  • A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'

    A Comms’ summer plans to catch young consumers

    By A Correspondent

     

    The annual Indian season of holidays has begun and brands across the country are actively trying to catch the attention of children and young adults. Aurora Comms, or A Comms, the country’s largest shopper marketing and retail media network, is in buzz mode as well and its latest shopper marketing campaign has connected two brands to the leading book store, Crossword.

    The ‘Crossword Children’s Fest’, a month-long event involving readings, author interactions and fun activities begins this week, and A Comms has brought to the platform Tata i-Shakti Unpolished pulses and Little Millenium in a special brand-consumers’ connect initiative.

     

    Through effective shopper marketing, A Comms has ensured the fest’s audiences are exposed to communications from the two brands.

     

    Tata i-Shakti, a range of sorted, graded and unpolished dals for a healthier you and Little Millenium, one ofIndia’s leading pre-school chains are the official sponsors for the activity.

     

    “Shopper marketing focuses on reaching out to consumers in a relevant manner. Tata i-Shakti’s communication has been planned out to reach out to healthy minds. Little Millennium’s association is to drive their messaging stronger in children-parents community,” said Samir Vithlani, Director – Key Acounts from A Comms.

     

    Mr Jagannath, National Head – Franchising operations, Educomp Schools is positive about this exposure. “At Little Millennium, our vision is to enable, energize and enhance childhood by igniting a passion to read among children from a tender age. This association with Crossword Children Festival shares our vision.”

     

    Crossword’s successful fest, which is currently active not only at metros such as Mumbai andDelhibut also tier-II cities such asBhopal,Indoreand Vijaywada, promises to take Tata  i-Shakti Pulses and Little Millenium to their target audiences over the coming month.

     

  • A Comms has tied up with the e-commerce site for a unique campaign across India

    A Comm’s latest TV campaign for snapdeal.com

    By A Correspondent

     

    One of India’s largest network media houses, Aurora Comms (A Comms) has tied up with one of the most popular e-commerce sites, snapdeal.com for their campaign. A Comms, which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site for a unique campaign acrossIndia.

     

    A Comms brought to the Indian market the innovation of streaming communication on multiple LCD panels in electronic stores. It has successfully been running campaigns connecting premium brands with technology climbers. snapdeal.com will be the first brand in e-commerce segment to be displayed in Croma and E-Zone outlets acrossIndia.

     

    A Comms uses multiple television panels in electronic stores to create an experiential zone for the brand. While some brands may use the medium as pure-play display medium, for some it also works as sampling.

     

    In the case of snapdeal.com, which already has a recall among tech-savvy and upwardly mobile audiences, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach for getting the “Best Deals everyday”. That snapdeal.com itself has attractive offers in the same cities where Croma and E-Zone are present, is the X-factor of this tie-up.

     

    Samir Vithlani, Director – Key Accounts, Aurora Comms, said, ‘It is our endeavour to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers; therefore we worked on offering branding and showcasing the deal site across these stores.”

     

    Abhimanyu Rishi, Head Activations, snapdeal.com feels this will help the e-commerce site get a new audience. “The footfalls in electronic stores are always increasing. Our tie-up is a unique attempt to promote snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively,” he said.

     

    The Campaign:

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=RFrkWV-yZ44[/youtube]

    Aurora Comms, popularly known as A Comms, is India’s largest advertising network media house offering branding solutions across various consumer spendzones. The company already has tie ups with over 4000 destinations in about 600 cities inIndia.

     

  • CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.

    CNBC TV18 Prime HD goes experiential

    By a Correspondent

     

    Targeted towards affluent male consumers across age groups, Aurora Comms is running its latest campaign on the new CNBC-TV18 Prime HD channel across electronics stores. Currently running in Mumbai, Delhi, Bangalore and Ahmedabad, the duration of this campaign is three weeks.

     

    Aurora Comms uses multiple television panels displayed in electronic stores to create an experiential zone for brands. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. The business news channel is being broadcast live at various Croma Stores across multiple cities. The channel has also taken some facades for branding as a part of their out of home campaign.

     

    CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast.

     

    Mr Samir Vithlani, Director – Key Accounts, Aurora Comms said, “It is our endeavour to deliver to targeted consumers in a contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.”