MxMIndia

Tag: Audible India

  • Stories in audio format from Grihshobha, Sarita, and Saras Salil

    Audible brings popular Hindi stories on Women’s Day

    By Our Staff

     

    On the occasion of International Women’s Day, Audible, the online audiobook and podcast service of  Amazon and Delhi Press have announced the release of over 60 popular Hindi stories, from the publishing house’s magazines Grihshobha, Sarita, and Saras Salil in audio format exclusively on Audible, absolutely free.

     

    Said Shailesh Sawlani, VP and Country GM, Audible India: “This International Women’s Day, we are bringing some already popular Hindi stories, from some of India’s most renowned Hindi magazines to life via audio. I hope all listeners enjoy the heightened listening experience these stories offer, and the convenience it offers to those multitasking throughout the day. With such initiatives now and in the future, we want to continue to bring unique, diverse content to our listeners across the country”

     

    Added Anant Nath, Executive Publisher of Delhi Press, added: “Our magazines are loved and admired by millions of readers, especially women, for their heartwarming and relatable stories that resonate with the myriad of emotional hues they live through in their daily lives. This Women’s Day, we are extremely pleased to bring a selection of these stories in audio format on Audible, to a wider audience.”

     

  • Highlighting the unique power of storytelling through the medium of sound, Audible Suno recently rolled out its 360-degree marketing campaign

    Audible highlights power of storytelling with Suno

    By A Correspondent

     

    Audible has rolled out its marketing campaign, which highlights the power of storytelling through the medium of audio. Conceptualised by Orchard, the key goal of the campaign was to bring alive the true power of storytelling by sparking imagination. Audible Suno is a free service that aims to reignite India’s long-standing love for the spoken-word format and to bring alive the experience of consuming content via audio.

     

    Said Shailesh Sawlani, Country Head, Audible India: “At Audible, we believe in the power of storytelling and, more importantly, we believe in the power of one’s imagination. Audio is an intimate, immersive medium that transports one back to a time when imagination is all one had to bring a story to life. With Suno, we want listeners everywhere to experience and visualize each story vividly, with the aid of our beloved talent like Tabu and Anurag Kashyap. We hope to reignite the love for storytelling and listening through our campaigns.”

     

    Added Gaurav Dudeja, EVP and Branch Head, Leo Burnett Orchard Bangalore: “Audible Suno is a one-of-its-kind service. At a time OTT video content is expanding so rapidly, building a campaign for an audio brand was as unique as it was satisfying. The campaign is designed to highlight the powerful experience that audio has to offer, showing how captivating it can be. It uses simple and relatable moments in one’s life to showcase the need for gripping storytelling, which is further enhanced by the power of one’s imagination. The creatives were designed to grab attention and show that audio is indeed a game changer in today’s world, and can be enjoyed on-the-go for free.”