MxMIndia

Tag: Audi India

  • Has been an integral part of Audi India’s marketing and social campaigns over the years

    Virat continues alliance with Audi

    By Our Staff

     

    Virat Kohli continues his association with Audi India. Virat has been associated as a friend of Audi India since 2015 but has been driving an Audi since 2012 when he first bought his car.

     

    Said Kohli: “Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20.”

     

    Commenting on the occasion, Balbir Singh Dhillon, Head of Audi India, said, “Audi India has been associated with Indian cricketers for many years. We are extremely happy to continue our association with Virat Kohli as he perfectly embodies the progressive premium image of brand Audi. He has been a part of the Audi India family for more than half a decade and is clearly a great fit for the brand, as both exemplify brilliant innovation in their performance. With this continued association, we look forward to an even more exciting journey going forward.”

     

  • Senior professionals Gaurav Sinha of Audi India, Ruchica Tomar of MakeMy Trip and Svetlana Pinto of Novartis are among those who will share insights through various short sessions

    Spectra events on Dec 30 & Jan 9

    By A Correspondent

     

    After the completion of Day 1 and 2 of Spectra Prime, the virtual reputation management conference organised by the Reputation Today which also conducts the annual Praxis conference, is offering a bonus day called Spectra Plus. Scheduled at 12 noon on December 30, 2020. The first two days of Spectra earlier in the quarter witnessed a virtual footfall of over 1100 delegates, notes a communique. Meanwhile, Day 3 of Spectra Prime is scheduled to be held on January 9, 2021.

     

    Senior professionals Gaurav Sinha of Audi India, Ruchica Tomar of MakeMy Trip and Svetlana Pinto of Novartis are among those who will share insights through various short sessions.

     

    Said Roshan Alexander, Co-Curator, Spectra: “When we decided to postpone Praxis a week into the first lockdown, we were determined to come up with an alternative and give the reputation management professionals an immersive online experience in the year end. After months of hard work and brainstorming, Spectra was born. As the conference unfolds, it’s feels amazing to see the incredible amount of responses it has garnered in the first two days”.

     

     

  • The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method

    Audi India brands a Jet Airways Boeing 737 with #A5BratPack

    By A Correspondent

     

    Audi India gave wings to its #A5BratPack campaign through a brand activation with Jet Airways. Jet Airways’ Boeing 737 airplane is being used as an example of progressive Out-of-home (OOH) platform in the form of  an ‘Airplane Wrap’ promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.

     

    “The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The#A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Rahil Ansari, Head, Audi India.