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Tag: AU Small Finance Bank

  • Teamwork is producer of the Jaipur Literature Festival

    Sanjay Agarwal acquires stake in Teamwork Arts

    By Our Staff

    The family office of Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank has joined hands with Teamwork Arts, producer of Jaipur Literature Festival, with a stake acquisition.

    Said Agarwal: “My association with Sanjoy K Roy and Teamwork Arts will be instrumental in various experiential and intellectual events hosted across the world. We look forward to weaving new chapters into the rich tapestry of literary events, creating a space where ideas flourish, voices resonate, and the cultural spirit of the nation finds global relevance sonance. It is a profound and joint responsibility to not only preserve the cultural legacy but also elevate it to new heights. I am both honoured and thrilled to embark on this incredible journey with Teamwork Arts, the Samsung Galaxy Tab S9 Series Jaipur Literature Festival being the maiden event.”

    Added Roy, Managing Director, Teamwork Arts: “We are delighted to join hands with the Sanjay Agarwal Family Office and see this as a way to continue to create value for the arts and to take forward the responsibility of creating diverse platforms for artistic expression where knowledge, innovation, and creativity come hand in hand.”

     

  • The bank unveils a mega brand campaign with multiple offerings

    Aamir Khan & Kiara Advani to be brand ambassador for AU Bank

    By Our Staff

     

    AU Small Finance Bank has unveiled a mega brand campaign, titled ‘Badlaav Humse Hai’. This is the first integrated marketing communication campaign from AU Bank since its inception.

     

    Commenting on the essence of the campaign and the timing, Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said: “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”

     

  • To handle the entire gamut of digital duties for AU Bank

    iProspect India wins digital mandate of AU Small Finance Bank

    By Our Staff

     

    iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company.

     

    As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns. iProspect India will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns.

     

    Rubeena Singh
    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”

     

    Uttam Tibrewal
    Uttam Tibrewal

    Added Uttam Tibrewal, Executive Director, AU Small Finance Bank: “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”

     

  • Will handle marketing communication campaigns using data-driven insights

    OMD India wins mandate for AU Bank

    By Our Staff

    OMD  has won the marketing and media mandate for AU Small Finance Bank (AU Bank). OMD will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes.

    Said Uttam Tibrewal, Executive Director, AU Small Finance Bank: “At this important life stage of the bank, partnering with a reputed agency like OMD, will add a new dimension to our brand considering their experience & expertise. Additionally, OMD’s capabilities with data & analytics will help us to connect better with our customers as we concentrate efforts to strengthen our base and presence across the country.”

    Added Priti Murthy, CEO, OMD India: “We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honoured to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.”

    Said Kartik Sharma, Group CEO, Omnicom Media Group-India: “Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” OMD will implement smarter strategies to create innovative campaigns using predictive functionality and a more quantitative approach to map empathy.”