MxMIndia

Tag: Atul Sinha

  • Conceptualised by Lowe Lintas, the campaign rolled out nationally with a combination of TV, digital and CaratLane’s social media channel

    CaratLane unveils ‘The New Expressions of Love’ campaign for Valentine’s Day

    By A Correspondent

     

    CaratLane has tapped into the emoji-speaking, meme-sharing and self-expressive nature of millennials with an upbeat Valentine’s campaign titled the ‘New Expressions of Love.’ Conceptualised by Lowe Lintas, the campaign rolled out nationally with a combination of TV, digital and CaratLane’s social media channel.

     

    Talking about the campaign Atul Sinha- Senior Vice President Marketing, CaratLane said: “The New Expressions of Love’ campaign beautifully captures how we’ve made precious jewellery the coolest (yet affordable) way to express your love this Valentine’s Day. Every design from our Valentine’s collection comes with an expression, all you have to do is choose yours. If she makes you LOL all the time, then tell her so with the smiley ring!”.

     

     

  • The agency will be handling complete creative duties of the brand

    Famous Innovations bags creative duties of CaratLane

    By A Correspondent

     

    Following a multi-agency pitch, Famous Innovations adds CaratLane to its bouquet of clients. The agency will be handling complete creative duties of the brand which was launched in October 2008 with a mission to change the way jewellery is purchased in India and recently Titan Company recently acquired a majority stake in it.

     

    Avinash Shenoy

    Said Avinash Shenoy, Business Head, Famous Innovations: “CaratLane has been listed as one of the “Top 20 hottest e-commerce sites in India” and we are proud to have the brand on board. The jewellery market is really cluttered and with a bunch of players in the market it will be by Advertise” href=”#36875890″> important for us to differentiate the brand while advertising. We are looking forward to work on a clutter breaking campaign which can help CaratLane carve its niche among others.”

     

    Said Atul Sinha, Senior Vice President, Marketing, CaratLane: “At CaratLane, innovation has been a core value, proven by many firsts such as Try @ home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners.”