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Tag: Atul Shrivastava

  • It shall provide news distribution service to brands across sectors

    Laqshya launches ‘NewsCoverage.in’

    By Our Staff

     

    Laqshya Public Relations, part of outdoor majors Laqshya Media Group, has announced its foray into the news distribution service market with ‘NewsCoverage.in’.

     

    Said Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group: “Today, the business communication landscape has changed drastically- especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”

     

    Added Manoj Barman, VP, and Head, Laqshya Public Relations: “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organisations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”

     

  • The report presents detailed data on travel time and traffic count

    Laqshya Media present ‘The world is moving… again!’ report

    By A Correspondent

     

    Laqshya Media Insights Group has presented data that people are already out on the roads and traffic travel times are almost back to its normal levels.

     

    Detailed graphs show that Mumbai traffic travel time is between 84% and 77% of its peak (January 2020) traffic, whereas Delhi is at 75%. Bengaluru, the city most amenable to WFH, also shows that travel times have reached 80% of the peak.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “There are a lot of opportunities for marketers if they get over their perceptions and look at the data. We at Laqshya have invested in data and analytical techniques to be able to give better ROI to our clients. PJ Solomon’s study shows that OOH media gives brands greater recall at lower costs. Also, being one of the best No-Touch media, OOH is one of the best bets for marketers in the current situation.”

     

     

  • These villages are a part of the districts that are on the higher end of the spending power spectrum of Rural and semi-urban India

    Laqshya Media tracks 136 districts (comprising 139,641 villages) in 9 states

    By A Correspondent

     

    Laqshya Media Group’s latest report offers a sneak peek into data about the growth and innovation in rural India and its industries, including agriculture, fertilizers, tractors, building materials and FMCG. It highlights the geographical areas that hold potential, even as the urban markets are slowed down by the pandemic. It spotlights the districts that have low infections and high GDP values and it showcases the infrastructural opportunities that the private sector should consider for long term profitability.

     

    Along with the growth in agriculture and livestock, there is also a quantum jump in India’s investment in rural infrastructure, which is a huge opportunity for all the mainline industries, the report notes.

    India is the largest producer of milk, pulses, jute, etc. and the second largest in crops like rice, wheat and tea. Agriculture contributes 17% to the Indian GDP and 45% to employment generation. India is home to the world’s highest-selling Tractor brand (M&M) and the world’s largest fertilizer cooperative (IFFCO). It is also the 2nd largest producer of cement.

     

    In India approx. 270 Mn rural consumers (35%) have discretionary spending powers, helped by improved agricultural practices and better access to markets. Rural Market constitutes the following

    >> 40% of FMCG sales – estimated to rise to USD $100 billion by 2025

    >> 50% of motorbike sales

    >> 38% of Cement Sales (out of residential cement)

    >> ~8-10% of e-commerce estimated to rise to $10-$12 billion by 2025

     

    The report also talks about case studies of initiatives carried out by big brands in rural India. It talks about ITC’s e-choupal Baareh Mahine Hariyali, Mahindra’s Rural Housing Finance with easy loans, Amazon’s Handmade initiative and Rural Distribution Centres, Flipkart’s Motorola for Rural Markets initiative and IFFCO’s Indian Cooperative Digital Platform.

    Opportunities in Rural India are wide and varied. Brands can grow by capitalizing on the currently increasing incomes and aspirations of the rural buyers.

     

    The momentum in the rural economy can be built on by fulfilling the need gaps that are holding back higher growth of the rural economy including higher productivity of crops and more capacity for processing of crops.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Rural India constitutes 66% of the country’s population. Over the last few years Rural India’s contribution to the overall GDP has dipped but there are also innumerable opportunities for growth. Good monsoons have boosted crop production in the last year and much investment has been made for improving infrastructure. Many gaps are noticeable which if fulfilled can give a great boost to the Indian economy. In the current Covid-19 situation we have also looked into the top districts in 9 states of India. 126 out of 281 districts across 5 states has less than 1000 active cases and contributes nearly 60% to the GDP. These 126 districts constitute 139,641 villages with great potential for an increase in production and consumption. So, with the correct planning, huge opportunities lie here for marketers.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • The idea behind this concept was to give the common man on the street some relief from the scorching sun

    Laqshya’s work for Daikin ACs wins at FEPE Congress

    By A Correspondent

     

    Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions initiated the first ever concept of AC Bus Stand at Delhi. The idea behind this concept was to give the common man on the street some relief from the scorching sun. Two 1-ton ACs were placed inside the bus stand covered through a transparent film to easily see the road sight. The passengers could comfortably wait at the bus stand and enjoy their wait in the otherwise unbearable weather.

     

    Speaking on the campaign’s success, Atul Shrivastava, Group CEO, Laqshya Media Group said: “We are very happy that this innovative campaign of ours was one of the Top 8 in the Classic Category at the Sorento, Italy FEPE Congress. It is always a matter of great pride when your campaigns are not just appreciated by your clients but gets recognised at a global platform like FEPE.”

     

     

  • The billboard is around 25,000 square feet and equivalent to thirty billboards

    Laqshya executes 25k sq ft campaign for Jeep Compass

    By A Correspondent

     

    Laqshya Media Group has partnered with Jeep India to create a huge outdoor media installation for Compass, between Mumbai and Pune expressway.

     

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Laqshya has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day.”

     

    Added Rahul Pansare, Head of Marketing & PR, FCA India Automobiles: “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.

     

     

  • Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation

    Laqshya wins outdoor media business of Titan

    By A Correspondent

     

    Laqshya Media Group has been appointed as the outdoor media partner to lead Titan’s various brand communication on OOH. Outdoor Media Integrated, the outdoor arm of the group would be servicing the account. The Group has won the business account on the back of the recent successful campaigns with them.

     

    Atul Shrivastava

    Said Atul Shrivastava, Group CEO, Laqshya Media Group: “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We looking forward serving them with best of our ability.”

     

  • Laqshya Media Group announces change in key leadership roles

    By A Correspondent

     

    Laqshya Media Group has announced the division of its OOH agency business into two parts namely Laqshya Solutions and Outdoor Media Integrated. The company has also announced a consolidation of  the group business with special focus on south market under the leadership of M V Sairam, who will be the new Executive Vice President (South).

     

    Among the other changes, Amarjeet Singh Hudda is the new COO of Laqshya Solutions while Naresh Bhandari is COO of Outdoor Media Integrated. Both the agencies will work independently in all the markets and will have separate teams for relevant functions.

     

    Commenting on the development, Group CEO Atul Shrivastava said: “Going by the employment records of the company we have minimal employee turnover and all over key association with the team is long term. Laqshya is proud of leaders like Sairam, Amarjeet and Naresh who have not only created strong business base for the company but have also created a strong professional equity in the market for themselves. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to these gentlemen. Management is confident that these leaders will take the company to the next level of growth.”

     

  • Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012, as per Laqshya Media Group's research wing

    Outdoor adspends grow 8% in H1 FY 2013: Laqshya research

    By A Correspondent

     

    Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012. These numbers were revealed by the Laqshya Media Group research wing which conducted the research.

     

    According to a communiqué from Laqshya Media, the good news is that despite the lingering economic uncertainty OOH continues to grow which is an excellent sign for advertisers who want to reach out to people with billboards, bus shelters, huge gantries, foot-over bridges, and any other outdoor vehicles. The industry going by this analysis has every reason to be optimistic.

     

    The sector-wise analysis is as follows:

    – Real Estate upped OOH investments most rapidly as compared to any other sector making it the most dynamic category for the first half of 2013. Spends grew by 51% as compared to H1 of 2012. The realty players from Mumbai and Delhi have been spending heavily in traditional OOH, whereas South India-based players are also actively visible in premium ambient media like airports.

    – Education Sector with large focus on Q1 dominates the other category spends though its spends have reduced compared to H1 of 2012.

    – In the Media & Entertainment category, TV channels particularly the GECs hold a substantial pie in the OOH share of spends.

    – Jewellery Brands like Tanishq has been spending heavily along with south based brands like Malabar and Kalyan on their store launch across various towns using OOH to create awareness. There has been a 28% rise in their spends observed this year as compared to H1 2012.

    – Many other sectors slightly exceeded their spends in the first half this year as compared to last year making the overall OOH share of spends bigger and thus creating an 8% growth as compared to last year. Categories like banking, mobile handsets, airline operators, housing finance, life insurance, retail (particularly the Innerwear Segment) and healthcare saw greater growth as compared to last year’s first half.

    – Two-wheelers emerged as one of the most active spenders in the first half of 2013 as compared to the same time last year 2012, registering a growth of at least 50%. Brands like Hero Motocorp, Bajaj and Honda have captured the roads with larger than life displays for their two-wheelers.

    – The first half of this fiscal year 2013 also saw a decrease in spends by the top OOH spenders like automobiles (four wheelers) and mobile services.

     

    Commenting on the statistics and trend, Atul Shrivastava, COO, Laqshya Media Group said, “The overall OOH pie has grown 8% this year as compared to same period last year. There has been a moderate growth in various other sectors but OOH that has traditionally thrived on automobiles and mobile services took a hit. Big players in the Four Wheeler category like Hyundai and Tata Motors-owned Jaguar Land Rover have been successfully banking on OOH long term sites to create brand salience. The only spike observed in the category was during the brand launch of Honda Amaze and Chevrolet Sail.”

     

    The evident growth in both quarters Q1 and Q2 of 2013 as compared to the same period of 2012 reflects the progress the industry has made, adds the communiqué.

     

  • The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions

    OMI is now Laqshya Solutions

    By A Correspondent

     

    The Laqshya Media Group has announced that its agency division Outdoor Media Integrated (OMI) will now be called Laqshya Solutions. The decision is effective today (Nov 1, 2013).

     

    This announcement has been made in the wake of the restructuring made at Laqshya Media Group, adds a communique, adding: “The new name has been created to bring about a better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya, which has emerged as a leading, credible brand name in OOH Industry. The division will continue to work with and service its several clients across different verticals.”

     

    Talking about the change in name and logo, Alok Jalan, Managing Director, The Laqshya Group, said: “We’ve identified OOH, Activation and Advertising as the verticals for our growth agenda. While our Solutions division is the largest vertical, its identity has been different from other divisions. This needed to be changed and that’s what we’ve done. The new name and logo also are more in sync with the rest of the Laqshya Group verticals.”

     

    Atul Shrivastava, COO of the Laqshya Group, said, “There was a need for OMI to get directly identified as Laqshya group outfit. We are pleased that the decision has been taken in this regard.  Over the next few years, we hope to work with some of the best Indian and international brands, offering them cutting-edge, innovative OOH media campaigns through the Laqshya Solutions division. We are excited about the new look and name the division now has.”