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Tag: Atul Chand

  • 'ExpertBridge' has been founded by Atul Chand, Arshad Siddiqui and Suman Varma

    Enter ‘Expertbridge’ for experts on demand!

    By A Correspondent

     

    Senior professionals Atul Chand, Arshad Siddiqui and Suman Varma have set up ‘Expertbridge’ to meet the growing needs of what’s called the ‘Gig Economy’.

     

    ‘ExpertBridge’, notes a communique, is a boutique offering of experts-on-demand to organisations in the areas of marketing – brands, digital, trade marketing, sales and distribution, retail and PR.

     

    Atul Chand

    Said Atul Chand, former CEO ITC Lifestyle: “A rapidly changing business environment and emergence of new consumer trends is throwing up immense opportunities to increase economic output and create sustainable value. Indeed, these are exciting times for all organizations, be it entrepreneurs, corporates, startups or investors.”

     

     

    Arshad Siddiqui

    Added Arshad Siddiqui, ex-CEO Rasna, President of SRL: “We share a singular goal to empower organisations and drive lasting positive change through a leadership stance, by embracing a new way of working with Gig workforce / experts-on-demand. We work towards adding value to our clients business”

     

     

    Suman Varma

    And this is what the third co-founder Suman Varma, ex JWT / Rediffusion Y&R, said: “The start-ups, the small and mid-sized companies who are hungry for growth and cannot afford high cost talent, benefit a lot from ExpertBridge. Of late, we have ourselves become Gigers, taking on projects and leading from the front. These are exciting times for both- the individuals, wanting to be independent and explore on one hand, and for companies who do not attract high quality talent on their payroll to get into short- term contractual arrangement . “

     

     

  • The campaign featured five graphics – all depicting five different people in their usual jobs, but when you tap on the image, it turns into the person’s other side

    Quasar develops unique campaign for John Player Jeans

    By A Correspondent

     

    Digital marketing agency Quasar has developed a unique digital campaign – #JPJFlipographs using the simple twitter image enlarging protocol to ingrain the idea of being multifaceted. The creative digital team of Quasar created a record by publishing the world’s first ever Flipograph on twitter for its client John Player Jeans. This campaign blends in beautifully with the brand’s thought which encourages the concept of being multi faceted that today’s generation is so well adept at.

     

    The campaign featured five graphics – all depicting five different people in their usual jobs, but when you tap on the image, it turns into the person’s other side. So a banker working on his computer changes to a DJ spinning a track, a scientist studying on a microscope transforms into an explorer looking for the perfect shot from his camera, a lawyer changes to a choir conductor etc. The campaign managed to grab eyeballs as the Twitter verse connected with the ideas instantly.

     

    Saugata Bagchi

    Commenting on the campaign, Saugata Bagchi, India Head, Quasar said, “It’s seldom that a story is portrayed so beautifully with the help of technology, and this campaign is one such brilliant instance. We are happy that our creative work made an impact.”

     

     

     

    Atul Chand

    Speaking about the campaign, Atul Chand, divisional chief executive, ITC’s Lifestyle retailing business division, says, “JPJFlipographs created by the very efficient digital team at Quasar is another initiative by John Players to bring technology and fashion together in a meaningful way. The campaign beautifully integrates the brand message with digital innovation creating multi-fold conversations. John Players Jeans has been pushing the envelope to be cutting edge in terms of products portfolio as well as using newer engagement platform to connect with the youth.”

     

  • The mannequins at the Wills Lifestyle store take a break with #Mannequinsonabreak

    Wills Lifestyle attempts the unthinkable with #Mannequinsonabreak

    By A Correspondent

     

    The Reason Why Mannequins Went On A Break...Our #MannequinsOnABreak made everyone think, "Who's ever heard of a fashion store not having mannequins to display their clothes?"Prepare to be wowed with Wills Lifestyle's "mannequin-free" launch of the Autumn Winter '15 collection! Posted by Wills Lifestyle on Sunday, November 8, 2015
    Wills Lifestyle has launched a new campaign - #Mannequinsonabreak. After the success of RFID tags, 360 degrees selfie booth and fashion drone, Wills Lifestyle leads the way in enhancing consumer experience at the brand stores with a truly innovative mix of fashion and technology.   The campaign, which is being unveiled in different stages through the month of November, is about agitated, over-worked mannequins inside the brand store getting together in the café and planning on taking a holiday. The campaign develops further with the mannequins collectively going to the HR and announcing their displeasure on not getting time off. Their frustration builds up and the entire group takes off leaving the store display empty.   Enter Wills Lifestyle holographic displays featuring models showcasing the latest AW’15 collection live on the runway!   The idea behind the campaign is to showcase the entire festive season collection in a quirky manner and promote technology-enabled marketing. Wills Lifestyle has always pioneered technology in the fashion space and the first-of-its kind holographic activity is yet another initiative from the brand.   Speaking on the launch of the campaign, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing Business, said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with novel interactive platforms. Being at the helm of creativity, we have integrated modern technology with fashion yet again this season thereby creating a unique way to display our new collection and enriching consumer experience in the brick and mortar world. The objective is to create awareness about the new season collection and drive people to the store for one of its kind brand expereince.”  

  • These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages

    Wills Lifestyle and Madison unveil ‘Rock the Ramp’

    By A Correspondent

     

    Wills Lifestyle and Madison Media has devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing. Instead of doing the twirl, the cameras and modern technology does the twirling and the same could be shared on social networks.

     

    Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

     

    Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”

     

    Basabdatta Chowdhuri, CEO Platinum Media, says, “Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”