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Tag: Atul Bagai

  •  On wildlife trafficking and endangered species

    Ogilvy observes World Environment Day with two campaigns

    By Our Staff

     

    Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP).  The two digital campaigns on Wildlife Trafficking were released on World Environment Day.

     

    Conceptualised by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), MoEFCC (Ministry of Environment Forest & Climate Change), and TRAFFIC, this campaign was released on World Environment Day, by Prakash Keshav Javadekar, Minister of Environment, Forest and Climate Change. Javadekar unveiled two campaigns titled, ‘Not Your Medicine’ & ‘#SadEmojis’.

    Said Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The first campaign #NotYourMedicine highlights the plight of trafficked wildlife species suffering in the name of fake remedies even today. The second one – #SadEmojis, is a digital campaign wherein we launch a new set of sad emojis of endangered species, through which we aim to spread awareness with every single social conversation.”

     

    Added Atul Bagai, Country Head, United Nations Environment Programme: “India Office, reiterated that “The COVID -19 pandemic has been a wake-up call to the human race to respect nature and to learn to coexist. Illegal wildlife trade is the fourth largest global crime. It is driven by demand for trophies, fashion accessories, exquisite cuisine, exotic pets and products based on cultural/ superstitious beliefs. One of the main reasons for illegal poaching and trade is their unsubstantiated use in traditional medicines. In building back better, we need to remember that these species, traded illegally for false remedies is one of the most serious threats to the existence of wildlife are- Not your medicine!”

     

  • Sukmary: Unveils fashion designer Masaba Gupta’s “I Will Wear Out Plastic” clothing line

    Ogilvy & UNEP India launch campaign on single-use plastic

    By A Correspondent

     

    United Nations Environment Programme India (UNEP India) has joined hands with Ogilvy India to launch a campaign to highlight its work on phasing out single use plastic. Fashion designer Masaba Gupta launched a clothing line on this occasion to send out the message: #BeatPlasticPollution.

     

    Said Atul Bagai – Country Head, UNEP India: “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us”.

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause. We thank UNEP India for inspiring us with their commitment towards environment conservation.”

     

     

  • Each film demonstrates how when we use less we become better

    Ogilvy partners UN to fight plastic pollution

    By A Correspondent

     

    UN Environment and Ogilvy have launched a set of three films which attempt to demonstrate how when we use less we become better.

     

    Said Sukesh Nayak, Chief Creative Officer, Ogilvy India (West): “Turning the word useless and finding a new meaning from it to promote using less plastic, is a great way of reminding people how simple acts can help save the environment. I am hopeful that the campaign line – ‘Useless log useful hain’- will catch on as a phrase and become a common refrain.”

     

    Added Atul Bagai, Country Head, UN Environment India: “Over the years, Ogilvy has done an outstanding job of creatively highlighting environmental issues. So, when it came to World Environment Day theme Beat Plastic Pollution, they highlighted not just the problem of plastic pollution but also showcased the alternatives to it. These short films are witty, and we hope will encourage people to use less plastic and eventually refuse it.”