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Tag: ATKT.in

  • Association to offer a new avenue for young collegians to showcase their talent

    Artist Aloud partners with ATKT.in to promote original content

    By A Correspondent

     

    Artist Aloud, a platform by Hungama that supports and promotes independent music, announced its partnership with ATKT.in–adigital platform that seeks to promote original content created by college students. Through this strategic partnership, Artist Aloud will encourage young talent and enable them to reach a larger audience, further strengthening its position as the leading platform for independent content.

     

    Talking about the new partnership with ATKT.in, Soumini Sridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment said: “As the leading platform for independent talent, we intend to offer artistes across categories an opportunity to reach a larger audience. The association will allow us to accumulate independent and original content at a collegian level and provide the content creators with opportunities and recognition they deserve. At the same time, we will also be able to offer our audience a wide variety of original content that they are unlikely to discover on any other platform.”

     

    Added Saurabh Kanwar, Co-founder, ATKT.in: “ATKT is kicked to bring our legion of campus creators even more opportunities to grow and thrive through Hungama’s platforms. Artist Aloud’s plans to reach out to colleges through ATKT is a validation of the quality and extent of the campus community we have built, and its growing importance in building rich, entertaining original content. With the college festival season getting underway, we are gearing up to a whole new crop of budding artists to showcase to the world, and this partnership will definitely provide another great outlet for these singers, dancers, writers, poets and artists.”

     

     

  • AJIO and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig

    ATKT.in partners with AJIO for talent contest

     

     

    ATKT.in, a college content entertainment platform,has partnered with fashion brand Ajioand poweredan Instagram contest by providing appropriate talent.

     

    Ajio and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig that brought 18,000 pictures shot and posted with the #dressedtogig hashtag. Young, fashionable giggers from 12 cities posed and pouted to vie for the grand prize, all-expenses-paid trip to Belgium for a leading EDM festival.

     

    Speaking on the occasion, Saurabh Kanwar, Co-founder of ATKT.in said: “Going to gigs, like music and stand-up performances, spoken word shows has become a regular part of young peoples’ lives. We are happy to partner with a leading fashion ecommerce brand like AJIO for such an initiative. This campaign was able to soar due to the influence of our talented student network.”

     

     

  • ATKT.in showcases talent on its platforms in the form of videos, imagery and text

    ATKT.in keeps PR terms with Archer Freres

    By A Correspondent

     

    ATKT.in, a platform for promotion talent, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

     

    ATKT.in, established in July 2016, is a platform which enables youth who are talented in the arts – performing/ fine/literary– to find their audiences and grow into future legends. It showcases talent on its platforms in the form of videos, imagery and text. It has currently over 1400 videos on its YouTube channel spanning music, dance, comedy, performance poetry, rap, beat boxing, theatre and more, which has over a million views per month.

     

    Commenting on this association Prashant Sardesai and Saurabh Kanwar, Co-founders of ATKT.in, said: “It is our pleasure to welcome Archer Frères Communications as our public relations and communications advisor. We are looking at exploring newer ways of targeting our audience, therefore our association with Archer Frères Communications is very essential. I am sure our partnership will take the brand and the business forward.”

     

    Jaideep Shergill, Co-founder of Archer Frères Communications, added: “We are excited by the association with ATKT. This is a very interesting space to be part of and it is also a unique business model. We look forward to powering the brand ahead and assist in it meeting its business objectives.”