MxMIndia

Tag: Atique Kazi

  • Digital will be the largest medium, taking up 45% marketshare in 2022

    GroupM forecast for 2022: 22.2% AdEx growth

     

     

    By Our Staff

     

    WPP-owned media investment conglomerate GroupM has  announced its  advertising expenditure (AdEx) forecasts for 2022. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the adspends are estimated to reach 107,987crs in 2022. This represents the estimated growth of 22% for the calendar year 2022. India will be the fastest-growing market among the top 10 global markets and retains its 9th rank in 2022, as per the report. See GroupM TYNY2022 deck.

     

    Commenting on the TYNY 2022 report, Prasanth Kumar, CEO, GroupM South Asia said, “The pandemic has pushed the envelope towards digital and has hence topped the pie, with advertisers keen to explore more of it. Ecommerce and Telco will drive the economy, we also expect FMCG and auto to slowly catch up and contribute towards this growth.”

     

    Added Tushar Vyas, President – Growth and Transformation, GroupM South Asia: “With the pivot to digital by consumers and companies alike, digital emerges as the largest medium in 2022 with an estimated share of 45%.  Digital is estimated to grow by 33% in 2022. As digital capabilities enhance and connectivity becomes omnipresent, technology will further poise and change almost every sector of India’s economy.”

     

    Said Parthasarathy Mandayam, Chief Strategy Officer, GroupM South Asia: “With consumers gravitating towards themes like sustainability and sensitivity, brands are adapting rapidly, and media has the power to lead this change. Flexible, specialist and distributed teams are the order of the day and this trend will be further enhanced with the arrival of 5G. The emphasis on performance marketing has further accelerated and is at the very core of marketing. Intelligent & responsible leverage of first-party data will be critical for brands & marketers in driving this.”

     

    Said Atique Kazi, President – Data, Performance & Digital Products, GroupM India: “Marketers will have to bring together innovation, intelligence and integration in their strategy to win on Digital. In 2022; we will also see addressable TV coming to India in some scalable form and connected tv surge with smart TV sales and new fibre/broadband connections will be on the rise. Focusing on eCommerce, performance marketing, outcome-based media and addressable data is winning formula in 2022.”

     

    Added Sidharth Parashar, President – Investments & Pricing, GroupM India: “While digital is set to take the larger pie, we are expecting a noteworthy revival for OOH & cinema too after a tough period. Advertising on e-commerce, the rise of influencers and short format videos along with OTT has witnessed growth in 2021, which would continue in 2022.”

     

    Said Ashwin Padmanabhan, President – Partnerships & Trading, GroupM India: “The rapid digital transformation of companies, brands and the way they connect with consumers is reflected in the global advertising spends as well as the way even traditional media is expanding with their digital extensions. India in 2022 will see a rapid manifestation of these Global trends and thus fundamentally altering the media industry.”

     

  • Will lead the e-commerce product offerings to clients

    GroupM India appoints Ritika Taneja as head of e-com

    By Our Staff

     

    Ritika TanejaGroupM India announces the appointment of Ritika Taneja as Head of E-commerce. She will be leading the e-commerce product offerings to clients and will also be responsible at co-creating the e-commerce vision and strategy charter for GroupM India. Taneja will be based out Gurugram and report to Atique Kazi, President – Data, Performance and Digital Products, GroupM India, and closely work with Toni Ruotanen, Head of E-commerce services GroupM APAC.

     

    Atique Kazi
    Atique Kazi

    Said Atique Kazi, President – Data, Performance and Digital Products, GroupM India: “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”

     

  • As President – Data, Performance and Digital Products

    GroupM appoints Atique Kazi

    By Our Staff

     

    Atique Kazi
    Atique Kazi

    GroupM India has appointed Atique Kazi as President – Data, Performance and Digital Products.

     

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, CEO, GroupM South Asia: “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

     

    Added Arshan Saha, CEO Xaxis, APAC: “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA. Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

     

  • Sam has more than 20 years’ industry experience, having spent the last six years at GroupM Jakarta

    INCA appoints Samuel Vanel as Director of South East Asia

    By A Correspondent

     

    Samuel Vanel

    INCA, GroupM’s brand-safe influencer marketing solution, has appointed Samuel Vanel as its first Director of South East Asia. In his new role, Vanel will oversee INCA’s operations across Indonesia, Philippines, Thailand, Malaysia and Singapore; working closely with key stakeholders within markets to actively support the development of INCA’s roadmap, increasing its capabilities for sustainable success and growth.

     

    Commenting on the appointment, Vanel said: “I am beyond thrilled to have been offered the opportunity to lead INCA in SEA and challenge myself to embed the INCA model within markets while allowing for the unique requirements of individual markets to be met. INCA has allowed GroupM to offer a compelling influencer marketing solution to some of the world’s biggest brands. I look forward to building on this success to stay at the forefront of change while simultaneously ensuring we remain focused on delivering the very best quality service to our clients.”

     

    Added Atique Kazi, APAC lead, INCA: “Samuel brings the perfect balance of media and technology experience. His passion, belief and knowledge on Influencer Marketing is inspiring. His elevation is well deserved as he embodies a strong focus on product innovation and creative lateral thinking, which is required to meet clients marketing challenges. I’m confident that he will be of great value in propelling the INCA brand forward. I’m excited to have him on board.”

     

     

  • Kazi will be succeeded by Bharat Khatri, who has been officially promoted to take on the role of Country Lead for Xaxis India

    Xaxis bolsters APAC leadership

    By A Correspondent

     

    GroupM arm Xaxis announced the promotion of Atique Kazi to Vice President, Business Development, Xaxis Asia Pacific, and Bharat Khatri to Country Lead, Xaxis India, as well as appointing Daniel Henriksen as Head of Outcome Media Planning, Xaxis Asia.

     

    Kazi will be succeeded by Bharat Khatri, who has been officially promoted to take on the role of Country Lead for Xaxis India. Khatri has more than 10 years’ experience as a strategic digital marketer, and has spent the last four and half years working relentlessly to grow Xaxis in India.

     

    “Atique and Bharat have both been pivotal in the remarkable growth that we have experienced over the past few years. Their elevation is well-deserved, as they truly embody a strong resilience in client centricity and a constant focus on product innovation,” said Arshan Saha, President of Xaxis APAC.

     

    Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. Henrikson brings with him eight years of programmatic experience spanning North America, Asia and Europe. He previously worked in programmatic and performance domains with the Omnicom Group.

     

    “Global trends are indicating a clear need for marketing that can drive real world results that accrue to a business’s bottom line,” added Saha. “As outcome-driven media becomes an increasing priority for marketers, we have responded by creating a focused role that can help clients to address growing media complexity and better understand the impact of our campaigns on their business results.