By A Correspondent
December 7th, 2020: Ather Energy, the electric vehicle manufacturer, launched its first TVC campaign during the ongoing India-Australia T-20 series. The TVC aims to gain mindshare for Ather as a “Make in India’ company which is part of a visionary ecosystem of products and services that have been carefully poised to redefine automobiles in India.
Said Nilay Chandra, Head of Marketing, Ather Energy: “Ather has been instrumental in ushering change and bringing a transformation in India’s EV category. Over the past two years, we have been extensively investing in driving awareness about electric vehicles being a viable alternative that is higher on quality and performance. Our current TVC is a step further to educate users across the country about the EV category and our brand. Similarly, we are associate sponsors of the ongoing Indian- Australia T20 series, since cricket is a great medium to build awareness across the country and that’s what adoption of electric vehicles needs at this point.”