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Tag: Asymmetrique

  • Asymmetrique now has a leadership team that collectively brings 100 man years of experience

    Asymmetrique makes senior leadership appointments

    By A Correspondent

     

    Dr Aneetha Kasuganti
    Prabhakar Jampa

    Asymmetrique, a digital-era marketing and brand solutions company, has recently made new appointments to their senior leadership team. The new members are Prabhakar Jampa, Chief Experience Partner, Dr Aneetha Kasuganti, Director – Analytics and Insights, and Shuvadeep Nag, Partner – Brand Development (Head – Kolkata Operations).

     

     

     

    Shuvadeep Nag
    Nitin Gupta

    Commenting on the new appointments (as well as damning the digital plays set up by larger advertising networks), Nitin Gupta, Chief Executive Partner & MD, Asymmetrique, said: “At Asymmetrique, we’re on a mission to redefine the digital agency services landscape from a disaggregated and complicated maze cobbled together by the large agency networks, to the truly integrated service offering that new age marketers seek. We are honoured to welcome aboard these new members of the Asymmetrique team, who bring with them immense talent and depth of experience for our clients.”

     

  • The agency will handle integrated marketing duties for India’s largest provider of onsite solar power

    Asymmetrique wins marketing and branding mandate for CleanMax Solar

    By A Correspondent

     

    Asymmetrique has won the marketing and brand communications mandate for CleanMax Solar. Asymmetrique will be responsible for a series of activities including brand positioning, digital marketing and lead generation, social media marketing, content creation and marketing, website enhancement and maintenance.

     

    CleanMax Solar is a leader in solar solutions, with the largest installed base of rooftop solar power generation in India. As a first mover in the space, CleanMax Solar enjoys a reputation nationwide of being a solution provider with deep engineering expertise and a no-compromise attitude towards quality.

     

    Speaking on the win, Nitin Gupta, CEO & MD, Asymmetrique said, “It gives us great pleasure to have acquired the opportunity to create strategic communications for CleanMax Solar’s unique solutions. Our aim is to position the brand as a pioneer in solar power projects  and build an effective connect with consumers through focused, cutting edge strategies leveraging our innovative ecosystem.”

     

    Kuldeep Jain, Managing Director, CleanMax Solar, commented, “We are excited to bring on board Asymmetrique, as our brand solutions partner. With their fresh approach and creative thinking, we feel Asymmetrique is sure to add value and offer advanced business-led solutions”

     

  • Concorde Group currently has 750 crore worth of projects, due for completion in the next three years

    Asymmetrique bags Concorde Group’s creative mandate

    By A Correspondent

     

    Asymmetrique has bagged the creative duties for Bengaluru-based real estate player, Concorde Group. The account will be handled out of Asymmetrique’s  Mumbai office. Concorde Group has developed close to 60 lakhs square feet of land into residential layouts and 350,000 square feet of land into constructional projects. Concorde Group currently has 750 crore worth of projects, due for completion in the next three years.

     

    Raja Mujherjee, Sale and Marketing Head, Concorde Group said, “What attracted us to Asymmetrique is their experience in the real estate market spanning segments across affordable housing to luxury residences. Concorde has been growing really fast, and has projects starting at 40L upto 1Cr. We have launched our first luxury product in the market, at the heart of Bangalore, Bull Temple Road, Chamrajpet. Asymmetrique currently has the integrated mandate and will offer creative services to Concorde Group across traditional and digital media.”

     

    Commenting on the win, Dhiiraj Kapoor, Business Head, Asymmetrique said, “Concorde Group has very strong business fundamentals and a new-age marketing-driven mindset. We are excited at this opportunity, because of the trust they have shown in us. We’re confident that with the belief and collaboration from the entire team at Concorde Group, we will succeed in propelling their growth forward”

     

  • Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students

    Asymmetrique bags Taurian World School media biz

    By A Correspondent

     

    Asymmetrique, a full service digital branding & media agency, has been appointed the 360-degree branding and digital marketing duties for Taurian World School.

     

    Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students. Based on a dream to create an ideal ‘educational environment’ and to redefine ‘learning’ in terms of facility and ambience, the school uses an innovative spatial palette with high-level technology and superior quality materials. Their goal is empower students to thrive in an environment that demands standards of conduct, ethical behavior, integrity, spiritual values, community service and competition.

     

    Amith Bajla, Founder, Taurian World School said, “We were struggling to get students outside 200 kms radius of Ranchi. We partnered with Asymmetrique because they understand who we are and our needs at this stage of our business. Whether it is the expertise in the use of digital assets and content marketing for Education, their breadth of delivery capabilities across traditional and digital media, or the ability to drive sales results through the use of innovative automation and analytics, Asymmetrique has demonstrated that they understand our requirements and the dynamic consumer environment we operate in.”

     

    Commenting on the win, Dhiiraj Kapoor, Business Head, Asymmetrique said, “We are extremely glad to partner with Taurian World School and look forward to collectively building the brand, while achieving its admissions target for the year. With rapid growth in adoption of digital media by consumers, we are deepening our core strengths and talent towards building content-driven marketing platforms that enable real-time branding for clients. With our services, we also make sure that there is always an increase in the ROI and business sales of our clients.”