MxMIndia

Tag: ASUS

  • Conceptualised by the Whizzstudios

    Asus launches new campaign

    By Our Staff

     

    Asus India has launched a new campaign titled ‘Khelon Ka Pitara’ featuring actor Ronit Roy. The campaign is conceptualised by the Whizzstudios.

     

    Said Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India: “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, ‘Khelon Ka Pitara’. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

     

  • Conceptualized and created by full-service digital agency BC Web Wise, the video goes on to reveal that the high-end ASUS Zenfones will now be made in India

    Asus celebrates ‘Make in India’ feat on Facebook page

    By A Correspondent

     

    ASUS India recently unveiled a video titled ‘Incredible Made in India’ on its Facebook page that takes a look at the historic feats that have distinguished the nation in the global arena.

     

    Conceptualized and created by full-service digital agency BC Web Wise, the video goes on to reveal that the high-end ASUS Zenfones will now be made in India.

     

    ASUS India shared the video with press and on social media on Friday, 02nd October as it announced its local manufacturing plans, starting with the Zenfone 2 Laser, at a facility based in Sricity, Andhra Pradesh. Inspired by the brand’s tagline ‘In Search of Incredible,’ the core idea behind the video was to sensitize audiences and instill a sense of pride in all things ‘Incredible Made in India’.

     

    The sand art video showcases several historic exploits and inventions by Indian individuals and institutions right from the invention of zero, or building the world’s largest railway network, to the most economical Mars mission, and even Sachin’s 100 centuries in ODI cricket. It closes by adjoining ASUS India’s announcement to manufacture the Zenfone range in India.

     

    The use of sand art was done to creatively emphasize the ‘incredible’ nature of India’s accomplishments through history while projecting its readiness as a manufacturing hub.

     

    The video has already garnered more than 176,000 likes on ASUS India’s Facebook page.