MxMIndia

Tag: ASUS India

  • The account was won in a competitive multi-agency pitch

    SoCheers wins digital mandate for Asus India

    SoCheers, the digital-first creative agency, has won the digital mandate of Taiwanese multinational electronics giant, Asus for its Indian business. The account was won following a multi-agency pitch and the account will be handled from the agency’s Mumbai office.

    Talking about their partnership with SoCheers, Paramjeet Singh Mehta, Head of Marketing, Asus India said, ”We are on the verge of making some new additions and developments to our existing portfolio & believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have & what SoCheers is envisioning syncs well and we are delighted to partner with SoCheers and embark on our digital growth journey”.

    Added Siddharth Devnani, Co-Founder & Director, SoCheers said, “As a global leader in innovative technology, Asus is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with Asus and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level”.

  • Conceptualised by the Whizzstudios

    Asus launches new campaign

    By Our Staff

     

    Asus India has launched a new campaign titled ‘Khelon Ka Pitara’ featuring actor Ronit Roy. The campaign is conceptualised by the Whizzstudios.

     

    Said Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India: “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, ‘Khelon Ka Pitara’. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

     

  • The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India

    Asus celebrates Mother’s Day with #LikeMotherLikeAsus Campaign

    By A Correspondent

     

     

    https://www.facebook.com/AsusIndia/posts/3259385210762354

     

    Asus India celebrated “Mother’s Day” with its #LikeMotherLikeAsus campaign to promote meaningful gestures by motjers. The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India.

     

    Commenting on the campaign, Paramjeet Singh Mehta, Head of Marketing, SYS Business Group, Asus India said: “Being a mother has its moments. Some are heartwarming, others messy, some thrilling, and other’s just overwhelming. Being a mother is full of these ups and downs, a seamless blend of the perfect and not so perfect moments. The #LikeMotherLikeAsus campaign is a perfect embodiment of this thought wherein we encourage our consumers to pause and take a moment to appreciate and be grateful towards this truly divine manifestation on earth.”

     

    Added Harsh Shah, Senior Vice President, Dentsu Webchutney: “We at Dentsu Webchutney, personally have been big fans of Asus laptops. Be it Zenbook Pro Duo or VivoBook, they are our favorites, purely for their multitasking capability. Beauty, display muscle, state of the art technology only adds to it. This makes Asus Laptops so relevant to us as Indians. Multitasking is in our genes, be it roles that we play in our daily life or things we do at work and our homes. Genes that we strongly believe are maternal. There is no bigger multitasker than our Moms in humankind and this reality seamlessly brought us to the biggest multitasker known to the Laptop kind. This Mother’s Day, instead of going conventional with a wish we decided to let people know the biggest inspiration that there is for Asus Laptops – Mothers. And what better way to say it than going with something every Indian relates to ‘Maa pe gaya hai’. Hence, the thought of #LikeMotherLikeAsus.”

     

     

  • The campaign stresses on the mobile phone’s unique selfie-taking feature – dual lens wide-angle selfie

    The Womb unveils campaign for ZenFone 4 Selfie Series from ASUS

    By A Correspondent

     

    Asus India has rolled out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign, crafted by The Womb, stresses on the mobile phone’s selfie-taking feature – dual lens wide-angle selfie.

     

    “Asus s a brand which thrives to pursue technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm,” said Arindam Saha, Head Marketing, at the device and computing major.

     

    To create abuzz leading to the launch date, IBS executed #DitchTheSelfieStick for the pre-launch campaign.

  • Going forward, Disha shall be seen across ATL, BTL campaigns and also POSM

    Asus India announces Disha Patani as new brand ambassador

    By A Correspondent

     

    Asus, the Taiwanese digital major, announced DishaPatani as the new brand ambassador for laptops and smartphones.

     

    Commenting on the announcement, Arindam Saha, Head Marketing, ASUS India said, “We are so excited to have Disha as our new brand ambassador and welcome her into the ASUS family. Besides her incredible beauty, she stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity. Everything that we convey through our wide product range. Besides, today we are catering to an audience that defines ambitious, forward-moving, non-stop pulse of India and Disha understands the pulse of this audience well. Her vibrant persona, pan-India appeal and her confident attitude makes her the perfect ambassador for our brand. We are confident that Disha’s popularity will further help complement and articulate the future direction of the brand ASUS.”

     

  • Conceptualized and created by full-service digital agency BC Web Wise, the video goes on to reveal that the high-end ASUS Zenfones will now be made in India

    Asus celebrates ‘Make in India’ feat on Facebook page

    By A Correspondent

     

    ASUS India recently unveiled a video titled ‘Incredible Made in India’ on its Facebook page that takes a look at the historic feats that have distinguished the nation in the global arena.

     

    Conceptualized and created by full-service digital agency BC Web Wise, the video goes on to reveal that the high-end ASUS Zenfones will now be made in India.

     

    ASUS India shared the video with press and on social media on Friday, 02nd October as it announced its local manufacturing plans, starting with the Zenfone 2 Laser, at a facility based in Sricity, Andhra Pradesh. Inspired by the brand’s tagline ‘In Search of Incredible,’ the core idea behind the video was to sensitize audiences and instill a sense of pride in all things ‘Incredible Made in India’.

     

    The sand art video showcases several historic exploits and inventions by Indian individuals and institutions right from the invention of zero, or building the world’s largest railway network, to the most economical Mars mission, and even Sachin’s 100 centuries in ODI cricket. It closes by adjoining ASUS India’s announcement to manufacture the Zenfone range in India.

     

    The use of sand art was done to creatively emphasize the ‘incredible’ nature of India’s accomplishments through history while projecting its readiness as a manufacturing hub.

     

    The video has already garnered more than 176,000 likes on ASUS India’s Facebook page.