MxMIndia

Tag: Association of Mutual Funds in India

  • It's the next leg of the association’s mutual fund investor education campaign

    AMFI campaign with Sachin & Dhoni

    By Our  Staff

     

    The Association of Mutual Funds in India (AMFI) launched the next leg of its mutual fund investor education campaign featuring cricketers Sachin Tendulkar and MS Dhoni.

     

    Said AMFI Chairman Mr. A. Balasubramanian: “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds route, investors will be able to capitalise on India’s growth story.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “If you want to achieve long term financial goals like your child’s future or your own retirement, Mutual Funds ke maidaan mein utarna padega” is what the two cricketing legends convey to the fence-sitters. SIP in mutual funds is the ideal route for retail investors to participate in the India growth story and create wealth over the long term”

     

    https://www.facebook.com/MSDhoni/videos/5990539517646740/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C

     

  • To woo individuals with entrepreneurial aspirations

    AMFI to launch Mutual Funds Distributor Recruitment Campaign

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has unveiled its Mutual Funds Distributor Recruitment Campaign, “Karein Shuru?”.  The campaign targets women looking to re-enter the workforce, retired professionals, enterprising fresh graduates and individuals with entrepreneurial aspirations.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said: “The Indian Mutual Funds industry has the potential to cross INR 100 trillion in AUM before 2030. With only about 1.25 lakh Mutual Funds Distributors as of now, the reach of intermediaries is limited. Given this under-penetration, we expect and hope that the “Karein Shuru?” campaign would help the Indian Mutual Fund industry to onboard more distributors and reach out to a larger investor base across the country.”

     

    Added Vishal Kapoor, Director, AMFI, who spearheaded the “Karein Shuru?” campaign: “The Indian Mutual Fund industry can serve over 10 crore unique individual investors by 2030 with the active involvement of a large number of informed and qualified distributors across the country. “Karein Shuru?” is an invitation for action, and the campaign aims to inspire individuals from across gender, geography, and age groups to embrace Mutual Fund Distribution as an attractive career option. This would not only assist individuals in becoming successful entrepreneurs but also help in building a financially stronger India.”

     

  • On market volatility, unregulated deposit schemes, new age digital trends emerge as key concerns

    Sachin Tendulkar educates small investors on mutual funds

    By Our Staff

     

    We received an invite to the preview just the evening before so couldn’t attend it ourselves. But here’s a report based on a communique we received: The Association of Mutual Funds in India (AMFI) unveiled three TVCs featuring Sachin Tendulkar and Mithali Raj to address each of the three identified key fears impacting the investors’ psyche – market volatility, new age digital trends and unregulated schemes.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said in the statement: “We at AMFI, want to educate small savers to shift towards formal and regulated mode of investments, and opt for Mutual Funds as the preferred investment avenue. Last financial year the Mutual Fund Industry added 1.09 crore new Mutual Fund investors. A significant section of retail savers voiced their concerns about continued market volatility in the light of various global geo-political events. We wanted a voice of reason, someone who people trust to address the concern and educate them that it is best to ignore short term volatility and focus on long-term goals. Hence, we chose Sachin Tendulkar, our brand ambassador for this.”

     

    Sirs/Mesdames, investment in mutual funds may be fine, but press event mein invitation itna late bhejna is surely not sahi.

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”