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Tag: Association of India Magazines

  • AIM collaborates with Indian Post to launch ‘Magazine Post’

    By Our Staff

     

    The Association of India Magazines (AIM) in collaboration with the Indian Post, the Government of India’s postal service, has launched the Magazine Post, specifically tailored to bring greater efficiencies for magazine deliveries.

     

    Speaking about the launch, B Srinivasan, President of AIM and MD of Vikatan Group said: “For years magazines in India have faced chronic problems in subscription deliveries as copies were either late or in many cases undelivered. We are immensely thankful to Indian Post for introducing this new tech enabled product to resolve all our delivery problems, and with a promise to ensure near 100% success rate.”

     

    Added Anant Nath, General Secretary of AIM and Executive publisher of Delhi Press: “In most evolved magazine markets, subscriptions account for upto 80% of magazine sales, whereas in India it has been other way round. The subscription ecosystem in India has been historically underserviced on account of lack of trust amongst readers with respect to deliveries. We feel that there is a scope of at least ten-fold increase in subscription numbers if we are able to guarantee delivery. We are confident that with the launch of this new product, publishers can realise the untapped potential of subscriptions.”

     

    Said Manoj Sharma, CEO of India Today and AIM treasurer: “Multiple reader surveys have highlighted that there is immense appetite for reading print copies if deliveries are guaranteed. With the launch of Magazine Post, which offers superfast deliveries at economical rate, we hope to fulfil much of this underlying reader demand.”

     

    Added DVS Rama Rao, General Manager of AIM and a circulation veteran: “Over the past year and half, we at AIM have put in motion multiple initiatives to improve magazine sales and to even cross pre-pandemic numbers. These include creating a WhatsApp platform for joint subscription marketing, a common accredited agency network, and a tech enabled platform for subscription sales through morning centre vendors. With the launch of Magazine Post, we have confidence that we will be able to fulfil all the subscription orders with great efficiency and thereby bring about a paradigm shift in magazine publishing.”

     

  • The findings are part of a campaign to be released by Dastaan Hub

    Magazine readers discerning & influential: NICS 21

    By Our Staff

     

    Magazine readers in India are far more aware, well off and brand conscious than any other media, including digital. This is revealed by the New Indian Consumer Survey 2021 published by Kantar, the leading data global analytics and brand consulting company. The analysis is of special significance as the fieldwork was carried post the pandemic impact, during August to October 2021.

     

    The findings are part of a campaign to be released by Dastaan Hub, the brand solutions studio of the Association of Indian Magazines.

     

    The NICS 2021 is a special edition study in place of TGI and covers a battery of 200 attitudinal statements. Affinity Scores are attitudinal endorsement scores for certain cohorts indexed to All India Urban universe. The special study, based on 25 select statements from this concludes that magazine readers are also the most likely to be influencers and innovators than any other medium, including digital, based on the Affinity Scores.

     

    Among the statements where magazines show the highest affinity are: ‘People come to me for advice before buying new things’, ‘Shopping online makes my life easier and I do some form of sport or exercise at least once a week.’

     

    B Srinivasan
    B Srinivasan

    Speaking on the new survey finding, B Srinivasan, President of the Association of India Magazines said: “The survey confirms what we have been always asserting, that magazines by the very nature, attract a very premium readership and one that places great trust in this medium. It is therefore not surprising that the engagement levels of magazines are far higher than that of other media entities”. He further added, “Our readers are more discerning than that of various other media domains. NICS 2021 is a stellar offering from Kantar and effectively studies all-important attitudinal trends.”

     

    Shripad Kulkarni
    Shripad Kulkarni

    Added Shripad Kulkarni, veteran media agency professional and Advisor, Dastaan Hub studio:  “Attitude statements are a treasure of insights that can be used for sharp targeting. We have seen over various TGI survey rounds that magazine readers are clearly more upmarket and brand conscious influencers.”