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Tag: Asianet

  • The digital typeface is based on on his handwriting

    Asianet unveils font on Mohanlal’s b’day

    By Our Staff

     

    Malayalam superstar and BiggBoss Malayalam host actor Mohanlal’s birthday was celebrated at the sets of Bigg Boss Malayalam Season 5, in the presence of Disney Star India Country Manager and President K Madhavan. on this special occassion , will be unveiling a digital font ‘A10’, the handwriting of Mohanlal combined in a single font, which can be accessed by all. Apparently,  it is the first time that the handwriting of an actor is being converted to a digital font.

     

    Said Madhavan on the occasion: “On the journey of Asianet, which has maintained an ever-growing relationship with the audience, I wish my companion and my friend Mr. Mohanlal a very happy birthday on behalf of Asianet and myself ”

     

  • Integrate with Grihalakshmi magazine and Asianet's serial

    Asianet & Mathrubhumi team up to campaign against dowry & abuse

    By our Staff

     

    Asianet  and Mathrubhumi, the two leading media houses in Kerala, have collaborated to raise awareness about the dowry through a campaign ‘Say No to Dowry & Abuse’.

     

    In support of this campaign, Asianet seeds the thought against dowry in one of its leading serials, ‘Ammayariyathe,’  while the fortnightly publication Grihalakshmi’s initiates fight against dowry and domestic abuse.

     

    Said O R Ramachandran-Executive Editor (Periodicals & Digital) Mathrubhumi: “This is expected to create a multiplier effect that will increase the touchpoints of engagements. We look forward to many such similar associations in the near future too.”

     

  • Will use its platform to drive engagement and increase revenue growth

    Asianet News Media & Entertainment partners with Taboola

    By Our Staff

     

    Taboola, a global leader in powering recommendations for the open web,  has announced an exclusive partnership with Asianet News Media & Entertainment Private Limited. Under the partnership, Asianet News will use Taboola to maximise traffic, and increase audience engagement and monetization.

     

    Said Samarth Sharma, Chief Business Officer, Asianet News Media and Entertainment: “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us better engage with our readers across all languages more effectively and scale.”

     

    Added Adam Singolda, CEO and founder, Taboola: “We are excited to bring content recommendations, discovery and insights to Asianet’s large readership. Our technology and their scale unlocks new ways for readers to engage, while giving Asianet insights that can inform effective editorial decisions.”

     

  • The decision was made in support of the government's proposals to prevent the spread of coronavirus

    Asianet suspends ‘Bigg Boss Malayalam 2’

    By A Correspondent

     

    In the fight against Covid-19, Asianet stalled the shooting of Bigg Boss in Malayalam and has been temporarily suspended from March 21 onwards.

     

    Notes a communique: “The decision was made in support of the government’s proposals to prevent the spread of coronavirus.”

     

  • The company seeks to reimagine journalism for a new generation audience

    Digital media entity Asiaville launched in India

    By A Correspondent

     

    Asiaville, the digital media venture focused on producing original content across Indian languages, has gone live across digital media platforms. Backed by media practitioner Sashi Kumar, former Doordarshan newsreader, founder of Asianet and the Asian College of Journalism and Tuhin Menon, former president of Culture Machine, the company seeks to reimagine journalism for a new generation audience.

     

    Said Kumar, Chairman & Editor-in-Chief, Asiaville: “The news media today are at crossroads. They are facing new challenges – technological, political and commercial. There is a fatigue operating on the mainstream media which find themselves buffeted by the freewheeling social media on the one hand and the technology platforms purveying media on the other. It is therefore time to reimagine and reinvent journalism, particularly for the millennial who engages less and less with the legacy media. Asiaville, with its multimedia, hybrid heterodox approach, hopes to meet that growing demand of the near and medium term future.

     

    Added Menon: “With nine out of 10 new internet users likely to be an Indian language user over the next five years, Asiaville seeks to address this burgeoning audience that is coming online through an innovative mix of original content formats that are native to digital platforms. We believe we have the right mix of original content expertise and product acumen to build a pan-Indian language network that is focused on the millennial. We are excited to have embarked on this journey and see great potential for scale and engagement with our digital first audience going forward”.

     

     

  • The amount raised from this show will be utilised for rebuilding Kerala

    AMMA partners Asianet in effort to rebuild Kerala

    By A Correspondent

     

    Association of the Malayalam Movie Artistes (AMMA) is joining hands with Asianet to organise a charity show for supporting people affected due to the recent floods in Kerala. The ground event of this show ‘Onnanu Nammal’, will be held on December 7, 2018 at Armed Forces Officers Club, Abu Dhabi. The amount raised from this show will be utilised for rebuilding Kerala. This was announced by Lieutenant Colonel Dr Mohan Lal, President, AMMA and K Madhavan, MD, Star South.

     

    Speaking on the occasion, Madhavan said: “For 25 years, Asianet has given its viewers pioneering and dramatic content and it is the love and support of our viewers which drive us. Even after 3 months of the floods, said to be the worst in the last 100 years, people are still struggling to come back to normal life. This shows the extent of devastation and the damages caused by flood. We all need to come forward and support to rebuild our State. Asianet is more than happy to come forward and join hands with AMMA for supporting and rebuilding Kerala. We also urge our business partners and our viewers to help Kerala by extending their support for this show.”

     

     

  • The launch marks the 25th season in totality for the franchise in India

    Bigg Boss makes its debut in Malayalam

    By A Correspondent

     

    After launching in Hindi, Kannada, Bangla, Telugu, Marathi and Tamil, reality show Bigg Boss has launched its premiere season in Malayalam. The launch marks the 25th season in totality for the franchise in India. The reality show will be aired on Asianet and hosted by popular Malayalam film actor Mohanlal.

     

    Talking about the completion of 25 seasons of the franchise in India market, Abhishek Rege, CEO, Endemol Shine India said: “Bigg Boss, now in its 7th language and 25th season, is undoubtedly the most popular non-scripted show across the country entertaining viewers from all strata of society. We have come a long way since the launch in 2006. The series has always been well received and has become part of the Nation’s TV viewing culture.  The ongoing appreciation for the franchise, no matter the language is testament to the effort of the Creative and Production teams at Endemol Shine India and their understanding of geographies and of local audiences. The love for the show constantly encourages us to strive to entertain, innovate and engage the viewers’ season after season.”

     

    Asianet will air Bigg Boss Monday through Friday at 9.30pm and on Saturdays and Sundays at 9pm

     

     

  • Presented by Asianet and produced by Endemol Shine Productions, Bigg Boss will feature 16 celebrities

    Mohan Lal to host Bigg Boss Malayalam

    By A Correspondent

     

    Asianet has signed superstar Mohan Lal to host Bigg Boss in Malayalam. This was announced by K Madhavan, MD, Star South.Presented by Asianet and produced by Endemol Shine Productions, Bigg Boss will feature 16 celebrities living together inside a custom made Bigg Boss house for 100 days.

     

    Said Madhavan: “We are privileged to have a great star and a personality like Mohan Lal to host Bigg Boss in Malayalam. This surely means that our viewers are in for unique and exciting entertainment.”

     

     

  • The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet

    Asianet launches HD channel in Malayalam

    By A Correspondent

     

    Asianet, the Malayalam satellite TV channel has launched a high definition channel, “Asianet HD “ – The first HD channel in Malayalam.

     

    The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K. Madhavan, Managing Director, Asianet.

     

    Asianet Communications, which has a long 20 plus years of experience in  visual media which made uneasable stamp in minds of Keralites residing globally, creates a new history by opening the High Definition visual quality and Dolby 5.1 sound quality to the viewers.

     

    The HD channel which started telecast on 13th August 2015 includes superhit movies, popular serials, reality shows and other entertainment programmes.

     

  • Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US.

    Four Asianet channels launch exclusively on Dish in US

    By A Correspondent

     

    Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US. With more than 280 ethnic channels in 29 languages, Dish is the exclusive satellite pay-TV platform to offer this leading Malayalam-language content. Additionally, Dish’s broadcast of Asianet Movies marks the US premiere of this Malayalam film channel.

     

    “We are pleased to exclusively offer this programming on satellite and proud to debut Asianet Movies for the first time in the US,” said Sruta Vootukuru, director of international programming at Dish. “Dish has long offered an impressive South Asian channel lineup, and we are dedicated to the consistent pursuit of the best news and entertainment tailored to a variety of language groups.”

     

    Commenting on the launch, Asianet Communications Managing Director K Madhavan said, “When Asianet entered the US market in 2003, our overarching goal was to expand the presence of our special programming. Partnering with Dish to launch the Asianet channels allows us to realize this dream of providing yet another addition to the lineup of Malayalam content in the United States”.

     

  • The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3

    Ujala Asianet Film Awards held

    By A Correspondent

     

    The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Port Trust Stadium, Willington Island, Kochi. The show was attended by a 25,000-strong crowd.

     

    Star Kamala Haasan was felicitated by mega star Mammootty and Asianet Managing Director K Madhavan for his outstanding contribution to the Indian film industry. Director Priyadarsan was also felicitated by Mr Madhavan for his contribution to Indian cinema. The event was attended by a cross-section of stars from the South Indian film industry and featured colourful programmes performed by leading Malayalam artistes along with a mix of stars from Tollywood and Bollywood.

     

    Usthad Hotel won the award for the best film, and Ranjith won the award for the best director for the movie Spirit. Mohanlal won the best actor award for his role in Spirit and Run Baby Run, and Kavya Madhavan for the best female actress for the film Bavoottiyude Namathil.  Spirit won the award for the best popular film.

     

    Others who won awards include Vijay Yesudas (best male singer), KS Chithra (best female singer), Swetha Menon Sunil (best character artiste – female), Biju Menon (best character artiste – male), Babu Raj (best actor in a comic role), Nivin Poli – Isha Thalwar (best star couple), Rafeeq Ahammed (lyricist), Gopi Sundar (music director), Dhananjay (child artiste), Anjali Menon (script writer), Jomon T John (cameraman), debut artiste Gauthami Nair, Lena (best supporting actress), Shankar Ramakrishnan and Indrajith (best supporting actor), Ramya Nambeesan (popular singer), Jacqueline Fernandez (most stylish Bollywood actress), Vineeth Sreenivasan (multi-faceted talent), Prakash Raj (Asianet Golden Star award) and Manoj K Jayan, Kunjacko Boban and Anoop Chandran (special jury awards). Popular star Jayaram was also honoured for 25 years in the film industry in various languages.

     

    The awards show will be telecast by Asianet on February 2 and 3 at 6.30pm.

     

  • Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week

    Prime focus is to gain supremacy: Asianet Movies

    By A Correspondent

     

    Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week. And in its first week’s itself the channel scored 124 GRPs across Kerala among CS4+ TG.

     

    However, one question still lingers on one’s mind: for a state that’s obsessed and churns out some of the greatest cinematic experiences, isn’t it a tad late?

     

    John Brittas

    No, came the prompt reply from the business head of the Asianet Network, John Brittas: “It is a known fact that Malayalis love their politics and films. And that is the reason why we have a dozen news channels. However, there hasn’t been a channel fully dedicated to films. So, we are hoping to fill that vacuum with the new channel.”

     

    He further explained that the reason behind the launch is also the size of the market. “We don’t have a Bangalore or Chennai or Hyderabad. So, we cannot act like other channels in other states. We have to look for appropriate time and market to launch a channel.”

     

    Narendra Kumar Alambara

    According to Narendra Kumar Alambara, a South media observer, every time a new genre is introduced, it only boosts the overall industry. “To be frank, the round-the clock-movie channel phenomenon is not new down South, other languages like Tamil and Telugu already have them. Asianet is doing so to up its ante and to be more innovative in the state. And I’m sure it will only take the market a notch up. Also, advertisers will be happy with the new channel as they’ll get more airtime to target their audience.”

     

    Asianet Network enjoys more than 50 per cent share among Malayalam GECs and the network’s prime agenda has been to gain supremacy. “For the past few years, our focus was on consolidating all our channels and establishing supremacy. And only after doing so, that we decided to launch another channel,” said Mr Brittas.

     

    Asianet, today, enjoys an average of 850+ GRPs for four weeks in the CS4+ category whereas another change by the network, Asianet Plus, sees an average of 150+ ratings for the same.

     

    When asked about the competition for the new channel, Mr Brittas said that they were ready for any competition: “We are expecting a few more similar or other channels being launched by other networks in the next few months. So, we aren’t worried about any competition. On the contrary, we think if more channels are launched it will stabilize the market.”

     

    Vijay Subramaniam

    Vijay Subramaniam, deputy general manager, Madison Media Omega, feels that the previous learnings have also played an important role in the launch of the new movie channel. “Networks launching a movie channel has become a trend these days.  Asianet, which come under the Star group umbrella, launched its second Hindi movie channel recently. For any network, starting a movie channel is more viable than a GEC because one can easily recover its yield, since movie channels come second to the GECs in the rating business. And also, GECs need more investment, unlike movie channels.”

     

    “I’m sure it’s going to be a win-win situation for all – network, advertisers and of course, the viewers,” said Mr Subramaniam with confidence. The new channel already has a string of big advertisers like ITC and is available across the country and in the Middle East. Apart from telecasting old and new Malayalam movies, the channel also has a wide range of cinema-related programmes like news from the tinsel world, interviews with film personalities and discussions.

     

    A late launch or not, the channel as well as the industry experts are very optimistic about it helping the network gaining more viewership.