Asianet News Media & Entertainment Pvt. Ltd, a pan-India media-tech player, has announced its rebranding to Asianxt Digital Technologies Pvt. Ltd.
Other than Asianetnews.com, a multilingual digital news and entertainment hub catering to audiences in eight languages, the company also owns the powerful Asianet News Network, featuring leading news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha daily. Complementing its news offerings, Asianxt also has in its portfolio IndigoMusic.com, the international music brand with a following in markets like Bengaluru, Goa etc. As part of this change, Asianxt has unveiled a new brand logo and identity.

Said Neeraj Kohli, CEO of Asianxt Digital Technologies Pvt. Ltd: ” Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realizing that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”

Added Rajesh Kalra, Executive Chairman of Asianxt Digital Technologies Pvt. Ltd: “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”
