MxMIndia

Tag: Asianet News Media and Entertainment

  • Will use its platform to drive engagement and increase revenue growth

    Asianet News Media & Entertainment partners with Taboola

    By Our Staff

     

    Taboola, a global leader in powering recommendations for the open web,  has announced an exclusive partnership with Asianet News Media & Entertainment Private Limited. Under the partnership, Asianet News will use Taboola to maximise traffic, and increase audience engagement and monetization.

     

    Said Samarth Sharma, Chief Business Officer, Asianet News Media and Entertainment: “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us better engage with our readers across all languages more effectively and scale.”

     

    Added Adam Singolda, CEO and founder, Taboola: “We are excited to bring content recommendations, discovery and insights to Asianet’s large readership. Our technology and their scale unlocks new ways for readers to engage, while giving Asianet insights that can inform effective editorial decisions.”

     

  • Kannada Prabha is now part of Asianet News Network media group

    Kannada Prabha celebrates 50thanniv

    By A Correspondent

     

    Leading Karnataka newspaper Kannada Prabha has completed 50 years of operations in the country. Kannada Prabha was founded by media baron Ramnath Goenka in 1967. The paper is now part of the Asianet News Network media group.

     

    Celebrating the 50th Anniversary, the January 18 issue was a 134-page edition. To commemorate the special anniversary, Kannada Prabha has also launched a project of selecting ‘Seven Wonders of Karnataka’. Announced on November 1, 2017, the project aims at giving global recognition to various destinations of the state of Karnataka, apart from identifying seven best places.

     

    Said Ravi Hegde, Editor-in-chief of Kannada Prabha: “The collectors issue released on January 18 included glimpses of 50-year journey of Kannada Prabha, details of its past editors, important happenings during the period and also the nomination part of the project ‘Seven Wonders of Karnataka’.”

     

    Added Amit Gupta, CEO of Asianet News Media and Entertainment: “ It is truly a proud moment for us to celebrate the 50th year of Kannada Prabha. With its very strong digital news portal, Kannada Prabha is accessible to Kannadigas all over the world and with its sister News TV channel Suvarna News, advertisers have a unbeatable combination to reach the Kannada-speaking markets. I would on this momentous occasion like to thank and extend my gratitude to the entire editorial team and Ravi Hegde ‘the steward’ who has led this from the front and taken the brand from strength to strength.”