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Tag: Asian Paints Ltd

  • The latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are

    Season 2 of Asian Paints’ ‘Where the Heart Is’ set to air soon

    By A Correspondent

     

    Leading paint and décor brand Asian Paints has unveiled its second season of the ‘Where The Heart Is’ web series. The latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are.  The series will feature Saurav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan and wife Mini Mathur and musicians Monica Dogra and Anirudh Ravichandran.

     

    Speaking on the launch of ‘Where The Heart Is’ Season-2, Amit Syngle, COO Asian Paints Ltd said: “We are truly proud to bring the second season of the much loved show “Where The Heart Is”. We at Asian Paints believe in celebrating beautiful homes. With this web- series we again bring to consumers the opportunity to celebrate homes of India’s favourite celebrities. While we most often see them on screen or performing on the field or stage, it is at their home where they are truly themselves, it is where their heart is.”

     

     

  • Royale Atmos helps purify indoor air to give purer air at home

    Deepika Padukone reveals how not to lead a #MaskedLife at home

    By A Correspondent

     

    Asian Paints has unveiled a new film with actress Deepika Padukone for its product Royale Atmos. Said Amit Syngle, President-Sales, Marketing, Technology & Head-Home Improvement, Asian Paints Ltd: “According to a study by the World Health Organisation (WHO), out of the 20 most polluted cities in the world, 13 of them are in India. People recognise that air pollution is having a detrimental effect on their health. At the same time, they remain unaware that indoor air can be even more polluted, as much as five times more. In such an alarming situation we present a solution to our consumers by launching Asian Paints Royale Atmos. This product is a first of its kind which will not only beautify the home but also will fight indoor air pollution. We have launched this TVC campaign with Brand Ambassador Deepika Padukone as we believe she is an apt public figure to represent a product for which awareness is crucial. We are happy to associate with her as we believe she can add the right support to our drive in building awareness around indoor air pollution.”

     

  • Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy

    Asian Paints launches ‘Colour Academy 360 degree video’ of its academy

    By A Correspondent

     

    Asian Paints Colour Academy has launched ‘Naam Hoga Toh Kaam Hoga’ initiative with the objective of attracting and training painters and contractors striving to build a name and identity for themselves as a professional. After the success of Saroj, Asian Paints has launched ‘The Colour Academy Visual Tour’ to reach out to more unskilled labour and train them at Colour Academy.

     

    The ‘Saroj’ story showcased how Colour Academy transformed lives of unskilled labour by providing them with skills and support. This video was very well received. Asian Paints Colour Academy received many requests for training; especially from women inspired by Saroj’s journey. In fact a few all women training batches have been initiated at various locations post that. Taking this a step further, Asian Paints Colour Academy has launched ‘The Colour Academy Visual Tour’. This innovative video gives consumers a 360-degree view of Colour Academy.

     

    This is the first time that Asian Paints has used Virtual Reality technology to showcase any of its offerings or services. In fact, this is one of the first times that Virtual Reality technology has been used by a brand to advertise or promote a film. The objective is to create a more immersive and engaging experience with the consumer and leave a deep and long lasting impact on them. The video offers guidance at grassroots level to motivate and inspire people to join Colour Academy. Moreover the video gives one a clear guided tour of the world class training facility and the entire journey of the training course and environment of the academy.

     

    Speaking on ‘360 degree Colour Academy Visual Tour’, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said “Our first initiative to promote colour academy was through the digital video, Saroj. Our objective from day one was to reach out to unskilled labour enthusiastic to learn and make a name for themselves but have limitations related society or financial issues. We are here to provide a creative and reputable career opportunity. With 360 degree video format that is available on YouTube and other social media platforms, consumers can now get a deeper insight into Colour Academy. We hope the video will encourage them to enroll for the courses and become a professional in the paint industry.”