MxMIndia

Tag: Asian Federation of Advertising Associations

  • Last date for entries is 31st January

    IAA and AFAA announce 14th Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) along with the Asian Federation of Advertising Associations (AFAA) announced the 14th edition of the widely acclaimed Olive Crown Awards.

     

    Said Avinash Pandey President IAA: “These awards have grown from strength to strength. They salute those professionals in our industry who not just nurture the brands they advertise but also nurture Brand Earth.”

     

    Added Srinivasan Swamy Chairman AFAA: “Launched initially at the GoaFest in April 2011, these awards have always signified intra-industry cooperation and collaboration. I am glad the response to these awards has been steadily growing from AFAA member countries across Asia”.

     

    Said Janak Sarda, Chairman Olive Crown Awards Committee: “For such meaningful work, there is no entry fee. The awards will be judged by an elite creative jury and presented in Mumbai in the first half of April. The wonderful creatives for the Call For Entries campaign have been made by Vallabh Yeolkar, Senior Creative Director Madison Loop”.

     

    Entry information: https://ocawards.awardor.com

     

  • Sam Balsara to lead the Indian delegation to AdAsia ’23 Seoul

    By Our Staff

     

    Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia’23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from October 24th. to 26th. 2023.

    Sam Balsara is a veteran of many AdAsia’s.

     

    He has been honored by the Advertising Agencies Association of India (AAAI) with its Lifetime Achievement Award, and has been inducted into the International Advertising Association (IAA) India Chapter Hall of Fame as well as the Kolkata AdClub Hall of Fame.

     

    Said Balsara: “The AdAsia is the biggest event in Asia for the communications industry. There is considerable interest now since the last AdAsia that Indians could go for, was six years ago in Bali. The AdAsia’23 is an unmissable event for marketers, media and advertising professionals. I am confident that we will have a sizable delegation from India.”

     

    Adds Srinivasan K Swamy, Chairman of R K SWAMY HANSA Group, “I understand that the Korean Advertising industry and the AdAsia 2023 Seoul Organising Committee have taken special efforts to get speakers from several leading organisations across the world, in addition to leading companies in Korea like Samsung, Hyundai etc. Of course, we will also in for a treat to Korean culture and entertainment when we will get to see and hear more about K-Pop music, dance, and TV series.”

     

  • The Advertising Council of India (ACI) has been a distinguished member of AFAA

    Jury announced for AFAA ‘Changemakers For Good’ Awards

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) had introduced its first ever unique pan-Asian Awards called Changemakers for Good in four categories;

    1) Advertising; (for messaging that has been transformational in the public space).

    2) Government; (which is for a similar messaging but from the Government or an arm of the Government).

    3) Industry Leader; (for a leader in the communications industry who has consistently led societal change in the last few years).

    4) Innovation; (where technology or a radically different approach has made a difference in the lives of people).

     

    The period for the advertising messages would be the calendar year 2022. The awards will be judged in a two-tiered manner. National and then Pan Asian.

     

    The Advertising Council of India (ACI) has been a distinguished member of AFAA. ACI whose constituents are The Indian Society of Advertisers (ISA), Advertising Agencies Association of India (AAAI), Indian Broadcasting and Digital Foundation (IBDF), The Advertising Club and India Chapter of the International Advertising Association (IAA) announced that entries for the AFAA Changemakers For Good Awards have been judged by an erudite jury to pick the winners for India.

     

    The jury members are Avinash Pandey (CEO, ABP Network and President, India Chapter of the IAA), Partha Sinha (President, Times of India Group and President, The Advertising Club, Sangeeta Pendurkar (CEO, Pantaloons at Aditya Birla Group) and Jaideep Gandhi (Founder, Another Idea).

     

    Srinivasan Swamy Chairman & Managing Director, R K Swamy Limited and Chairman, Asian Federation of Advertising Associations said: “These awards are unique. They seek to salute those advertising, media and tech professionals and companies who are using communication for making a positive impact on society. The quality of the entries received was very good, and the awards would achieve their objective of positioning the marcom community in its proper way, as caring people, who are using communication as a real force for good.”

     

  • Called Changemakers for Good

    AFAA launches a pan-Asian award

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) launches a pan-Asian award called Changemakers for Good.

     

    The Award has four categories:

    1) Advertising – for messaging that has been transformational in the public space.

    2) Government – which is for a similar messaging but from the Government or an arm of the Government.

    3) Industry Leader – for a leader in the communications industry who has consistently led societal change in the last few years.

    4) Innovation – where technology or a radically different approach has made a difference in the lives of people.

     

    Said a communiqué – The period for the advertising messages would be the calendar year 2022. This is our pan Asian effort as a responsible industry association to highlight how communication has been used as a force for good. We believe this will position our industry in the right way, excite the younger generation to come and be a part of our industry and focus on some aspects of our industry that are unique to us. The awards will be judged in a two-tiered manner. National and then Pan Asian. The final winners will be felicitated at the prestigious AdAsia Seoul Korea in October ’23.” Detailed nominations with all relevant attachments can be submitted at afaahq@gmail.com along with contact details. Nomination deadline is March 15, 2023. For further details please visit afaaglobal.org.

     

    Srinivasan Swamy Chairman AFAA said: “We held a lot of discussions across Asia and came to the conclusion that in a world that is seeking out good in every single aspect of life, and even willing to pay a premium where they see something good, the time was ripe to salute what we call Changemakers for Good. This is a very simple set of four awards. And since we believe that the communication, or acts by these wonderful people is really priceless, we decided there would be no entry fee.”

     

  • To salute people who innovate and use tech for good

    AFAA announces’Changemakers For Good Awards’

    By Our Staff

     

    Asian Federation of Advertising Associations (AFAA) Chairman Srinivasan Swamy announced a set of unique new awards called Changemakers For Good Awards in in Taipei at the inaugural session of the fifth DigiAsia.

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Said Swamy: “Technology must empower change for good. And we must acknowledge such change and such Changemakers For Good. This power to communicate change for good is what sets us apart from any other industry in the world. We can change mindsets and help save the environment and help change behaviour regarding domestic violence and gender stereotypes and animal abuse and so many other things. Yes, we are the Changemakers For Good. And to recognise, salute and encourage these Changemakers For Good amongst us, AFAA is instituting a unique and inspirational set of awards called the Changemakers For Good Awards.”

     

  • The event being planned for select invitees of the marcom industry on 3 December

    AdAsia 2021 Macao to be streamed on Dec 3

    By Our Staff

     

    The first day of the AdAsia Macao 2021 conference being held as a virtual event this year will be streamed into an event being planned for select invitees of the marcom industry on December 3.

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Said Srinivasan Swamy, Vice Chairman Asian Federation of Advertising Associations (AFAA): “The first day at an AdAsia is eagerly looked forward to. This streaming would include the inaugural session with the awards ceremony, the keynote address by Mark Read Global CEO WPP and other interesting speeches and presentations, by leaders of industry like James Murphy Founder New Commercial Arts (previously founder of Adam&Eve DDB which was Cannes Lions Agency of the Decade), Rajeev Chaba, President and M.D. Morros Garage Motor India, Cynthia Lau Director of CruiSo Digital Solutions, Mann Lao Founder and Creative Director Chiii Design, to name a few. I am glad the Advertising Council of India has taken up this unique and useful initiative and I thank IAA India Chapter for having led this effort.”

     

    Locally, there will ba panel discussion featuring industry leaders like Megha Tata, MD- South Asia, Discovery Communications India & President IAA India Chapter; Pradeep Dwivedi, Group CEO & Executive Director, Eros International Media Ltd & Vice President IAA India Chapter; Sam Balsara, Chairman, Madison World; Anupriya Acharya, CEO- South Asia, Publicis Groupe & President-AAAI, who will discuss the relevance and implications of the keynote address on the Future of Marketing in a brave new world in the Indian context.”

     

    Megha Tata
    Megha Tata

    Adds Tata:”The AdAsia has always been known for its rich content and its great networking. Now, this hybrid effort combines the two features in a venue right here in Mumbai and we are inviting a select group of 100 marcom professionals.”

     

    Those interested in registering for this event can contact soumen/execseciaa@gmail.com. Entry is strictly restricted to registered invitees only.

     

     

  • The induction is scheduled to be held in Macau on December 3 and 4, 2021

    Ramesh Narayan to be inducted into AFAA Hall of Fame

    By Our Staff

     

    Ramesh Narayan
    Ramesh Narayan

    Veteran industryperson Ramesh Narayan will be inducted into the Asian Federation of Advertising Associations (AFAA) Hall of Fame at the AdAsia 2021 slated to be held in Macau on December 3 and 4, 2021.

     

    Says Raymond So, Chairman AFAA: “The AFAA Hall of Fame sets out to recognise the best of the very best. It’s for those who’ve defined a generation of advertising.  Those who we look up to. Who inspire us. Who have done what few others have ever done or could ever do. For those who have pioneered. Those who have been on top, stayed there and will always be there. The very few we can call legends.

     

    Added Srinivasan Swamy, Immediate Past Chairman & World President, IAA Global and Vice Chairman AFAA: “I am really happy that AFAA has chosen Ramesh for their highest award. A well-earned recognition for all his self-effacing hard work, real commitment, continuous guidance and voluntary support that he has provided AFAA for over two decades. It is not wrong to say that he was one of the builders of AFAA, to what it is today. I do hope he will continue to guide the Asian industry, the way he only can!”

     

  • This is a a periodical newsletter from the Asia Federation of Advertising Associations

    AFAA launches quarterly newsletter

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) launches a quarterly newsletter called AFAAConnect.

     

    Said Raymond So, Chairman AFAA: “There was a need expressed by our members from across the Asian continent to have a medium to keep abreast with the many activities and initiatives AFAA is associated with. This prompted us to launch AFAA Connect. We believe it will not just highlight news about our activities but also foster a feeling of oneness among our members who represent various Marcom associations in Asia”.

     

    Added Srinivasan K Swamy, Vice-Chairman AFAA: “ From well-known properties like AdAsia, and DigiAsia to involvement in creative awards like AdStars and our investment in the young professionals with the FastTrack program, to name a few, AFAA’s activities have been growing. AFAAConnect will not just chronicle these events and initiatives but also focus on the key people who help run this vibrant Association.

     

     

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event

    Ramesh Narayan: Takeaways from DigiAsia 2014

    By Ramesh Narayan

     

    Taiwan has always been at the cutting edge of technology, and Stan Shih the founder and Chairman of Acer is someone who can claim to be the father of the now-humble calculator and the desktop PC. The venerable icon of the computing era was a great choice to kick off Digi Asia, the new title curated by the Asian Federation of Advertising Associations (AFAA) in Taipei on November 12, 2014.

     

    So what were the key takeaways from this conference?

     

    While technology is something that has heralded awesome change in our lives, we seem to have arrived at a stage where we are no more limited by it. If at all we are only limited by our own imagination. The era of hi-tech is giving way to the era of hi-touch. It’s more about the user. What she does, what she wants, where she wants it and how she likes it. Yes, even the logo of Digi Asia used the words ‘technology” and “humanity” in it signaling the complete shift from tech to decoding the user.

     

    The smartphone is where the future wars for marketshare and mindshare will be fought. And the terrifying thing is that the future is today. Gone are the days of predicting trends. These are days of digital tracking and exhaustive analytics in real time. Research, as we know it. is being comprehensively re-defined. Large corporates already have war-rooms with multiple screens tracking online chatter, analysing it and feeding it to relevant stakeholders for immediate action. The brave young world populated by younger Asians, and definitely younger Indians are a whole new breed and legacy managers couldn’t even begin understanding their minds. The best they can do is set up ecosystems that encourage the younger team members to think freely, experiment and come up with solutions that would resonate with their own age groups in the market.

     

    Life as we know it, even in India will really change once less expensive smartphones flood the market and more efficient data platforms are put into place. Both these are not wistful propositions but very real possibilities in the next 12-18 months. Then it will be time to apply every digital learning to tap into the enormous changes that will be felt all across the Indian market. And that means the savvy marketer is already putting in place her strategy to cope with all this disruption.

     

    There will be dramatic consumer shifts both from PC to Mobile, or in our case, straight onto mobile. There will also be a move from TV to Online Videos. Advertisers would need to move from Display to Native and Online video content along with cross-format, cross-device offerings. And Data-Driven Programmatic Buying could well be the order of the day. And of course what India’s Neeraj Roy said about planning for the transactional economy was well appreciated.

     

    And finally, while content will rule, the enabler of content will necessarily be the power behind the throne. Yes, creativity will be more in demand that ever before. Creative thinking that creates content fine-tuned for the digital medium, not adapted from traditional media. And this creativity cannot stop with creating ideas that garner awareness and induce sales in the immediate term. It must dare to innovate in a manner that keeps the customer excited and engaged while carefully eliminating complexity out of the innovative matrix.

     

    So let’s look forward to a breed of mavericks who discard old rules with the disdain they deserve. Who become the choreographers of the narrative spaces for brands and who are given the time to indulge in personal social responsibility (PSR) that create ideas that are genuinely useful to their consumers.

     

    Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14.  This report appeared in ‘dna of brands’ issue dated November 17, 2014.

     

  • DigiAsia is centered around the theme 'digi beyond imagination'

    AFAA announces launch of DigiAsia

     

     

    The Asian Federation of Advertising Associations (AFAA) announced the launch of their new property – DigiAsia. A bi-annual event, DigiAsia is centered around the theme ‘digi beyond imagination’ and will be held in Taipei between 11th and 14th November 2014.

     

    Pradeep Guha

    Pradeep Guha, Chairman AFAA said, “After the AdAsia which has become a respected and looked-forward-to event on the roster of all senior communications professionals, DigiAsia is a new property AFAA has curated. It caters to a growing need amongst creative, management, design and technical professionals to have a truly global digital congress. As we all know, Taiwan has been at the forefront in this space, and therefore we felt it was the ideal place to organize this event.”

     

    DigiAsia will provide delegates an opportunity to learn from experts, share with peers and be inspired by cutting-edge innovation. With several interesting formats, there will be a Digi Forum with 20 experts in the field. There will also be a unique Digi Matching session between entrepreneurs and business leaders.

     

  • Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme

    AFAA’s programme to turn young talent into achievers

    By A Correspondent

     

    The Asian Federation of Advertising Associations (AFAA) is launching its first-ever Fast Track Professional Excellence Programme, which aims to re-orient young professionals build on their basic skills in marketing and advertising.

     

    The Advertising Council of India (ACI), whose members include Indian Society of Advertisers (ISA), Advertising Club Bombay, Advertising Agencies Association of India (AAAI), Indian Broadcasters Foundation (IBF), India Chapter of the International Advertising Association (IAA) and Standing Committee on Advertising (STACA), will be sponsoring four young professionals on an all-expenses-paid trip to Malaysia where the inaugural programme will take place between September 3 and 7, 2012.

     

    Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme.

     

    “This holistic training programme is aimed at identifying young talent and converting them into potential leaders. I believe they would emerge from this program far more productive and happier. They will receive a truly international experience with exposure to industry leaders.” explained AFAA Chairman Pradeep Guha.

     

    To participate, young professionals (below 35 years of age) with a valid passport, and at least five years’ experience need to send a brief note, not more than 75 words on what they feel is wrong with their industry and more important what they could do to solve it, along with particulars of themselves to acifastrack@gmail.com.

     

    Short-listed candidates would be interviewed by an ACI panel and four professional will be chosen.