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Tag: Asia Pacific Effie Awards

  • Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a 7-year stay in Asia Pacific with Mindshare

    APAC Effie Awards appoints David Porter as chairman

    By A Correspondent

     

    David Porter

    The Asia Pacific Effie Awards has announced David Porter, Vice President of Global Media at Unilever AAR (markets outside Europe and the Americas), as the Chairman for the 2020 edition of the Awards.

     

    Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.

     

    On his appointment, Porter said: “I feel deeply honoured to be the first brand marketer to chair this competition. The Effies are all about celebrating great results. Many brands have learned that purpose, insights and great creativity are the key ingredients of the secret sauce that creates effective campaigns, so I’m looking forward to seeing some amazing work from APAC when we get to judge the entries in March.”

     

    Commenting on Porter’s appointment, Chua Bee Hong, Managing Director of Effie Asia Pacific added: “This is the first time the APAC Effie Awards will be led by a client-side marketing professional.  David is a true advocate for marketing effectiveness and has been a juror for various Effie programmes globally.  We look forward to working with him to raise the bar and celebrate great ideas that work and inspire us.”

     

  • Ashish Bhasin is the Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG – Asia Pacific

    Ashish Bhasin to head jury at APAC Effies

    By A Correspondent

     

    Ashish Bhasin

    Asia Pacific Effie Awardshas named Dentsu Aegis Network South Asia CEO Ashish Bhasin as jury head for the 2017 edition of the APAC Effie Awards.

     

    Commenting on the appointment, Bhasin said: “I am very pleased to accept the invitation to be the Head of Jury at the APAC Effie 2017. It gives me a great opportunity to see some of the best work around the region, across markets as well as to interact with some of the best minds in our business. I look forward to APAC Effie 2017 being a grand success.”

     

    Also appointed to the jury is Jean-Paul Burge, Chairman and CEO of BBDO Asia.

     

    Now in the fourth year, the APAC Effie is recognised by agencies and marketers to be the most prestigious and ‘must-enter’ effectiveness awards in the region. It celebrates ideas that work and honours marketing communications that have achieved the most significant results.

     

  • The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia

    APAC Effie Awards 2015 calls for entries

    By A Correspondent

     

    The 2015 Asia Pacific Effie Awards has announced the Call for Entries. The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.

     

    “The introduction of these new categories will ensure that the competition keeps on the forefront and stays current with the market trends,” said Jarek Ziebinski, the 2015 Awards Chairman. He further added, “As the gold standard of marketing effectiveness, winning an APAC Effie is an affirmation of the best in its class in the region. It represents agencies’ success in delivering ideas that work for their clients. I certainly look forward to seeing the exceptional cases from the region.”

     

    The Call for Entries was launched along with the campaign “Let the Numbers Tell Your Story” by Leo Burnett Indonesia. The objectives, the goals, the insights, the execution and most crucially, the results, are all measured in numbers. Let numbers prove the effectiveness of your campaign, that’s what Effie is all about.

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

     

    The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2015.