MxMIndia

Tag: Ashwini Vyas

  • Repositions the German Brand

    IdeateLabs launches new campaign for Häfele

    By Our Staff

     

    IdeateLabs has conceptualised and executed Let’s Reimagine campaign for Häfele, an international brand providing complete home solutions. The campaign comprises 22 ad films, with Let’s Reimagine being the key message. The digital campaign was launched in two phases by IdeateLabs.

     

    Commenting on the campaign’s launch, Ashwini Vyas, Sr. Creative Director, IdeateLabs, said: “We are excited to launch the Häfele Let’s Reimagine campaign. The entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message.”

     

  • The agency has promoted Porus Jose as Chief Creative Officer and strengthened the team with appointments of two Senior Creative Directors – Sajid Dadarkar and Ashwini Vyas

    IdeateLabs strengthens top deck am in Mumbai

    By A Correspondent

     

    IdeateLabs has appointed two Senior Creative Directors to ots team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

     

    The duo would be reporting to Porus Jose, who has been promoted to the role of Chief Creative Officer for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

     

    Said Vrutika Dawda, Director, IdeateLabs:, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    generations of creative minds”.