MxMIndia

Tag: Ashwin Parthiban

  • The objective of the campaign is to establish Honda CLIQ as a utility vehicle

    Honda unveils ‘Bade Kaam Ki CLIQ’ campaign

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest campaign ‘Bade Kaam Ki CLIQ’ for new Honda CLIQ. Developed by TBWA\India, the campaign is on air across all channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

     

    Added Ashwin Parthiban, Managing Partner, TBWA\ India: “Bunty is a clear depiction of India’s growth partners who are mobile & take pride in what they do for others and make a difference to their community. They are the real people of India who are pushing India forward every day.”

     

     

  • The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'

    Dentsu says it with ‘We Time’ for TVS Wego

    By a correspondent

     

    Dentsu communications has unveiled a new campaign for TVS Wego. Since its launch TVS Wego has been the scooter that promises to give young couples their own private time together. The ad campaign for TVS Wego is based around a simple but effective brand proposition, ‘We Time’.

     

    To launch the new and improved Wego 110, loaded with latest cutting-edge features and incorporating modern design elements, the team found the perfect opportunity to find an even more contemporary take on “We Time”. The brief was to further establish the proposition of ‘We Time’.

     

    However, in a category where most scooters have started to take on a unisex positioning, a couples bike needed to find a life truth that is powerful enough to cut through clutter and create deeper emotional connect with this audience. Thus was born the idea of an “equal partnership”, something that is so much more than lip-service, in the lives of couples today.

     

    Aniruddha Haldar – Head of Marketing for Scooters, Corporate Brands & Media said, “TVS WEGO is designed for the modern urban young couple. It strives to meet a critical need of quality time together ‎- “WE TIME”. The new campaign showcases this effectively, beautifully using the metaphor of marriage vows of the couple. The advertising is clutter breaking, contrary to category codes and is receiving rave reviews. As creative partners Dentsu Communication has delivered a winning campaign that will go a long way in cementing TVS WEGO proposition of WE TIME in the minds of the sophisticated urban couple, and making it their preferred brand.”

     

    Ashwin Parthiban – Executive Creative Director – South, Dentsu said, “TVS Wego is a sharply defined brand that celebrates the equality of roles and responsibilities between today’s urban couples. The bike is designed for two, to be ridden by either. The vows taken during most Indian weddings, while walking around the sacred fire, require that both the man and the woman take turns to lead – signifying the equal part they play in their journey of life. The magical fit between this cultural truth and the brand’s purpose is the stuff great creative is made of. The vows, of course, have been re-purposed to reflect the way today’s young couples take tradition, and give it their own meaning.”

     

  • Dentsu Communications mandated to unveil new aspects of the MRF brand to consumers

    Dentsu wins part of MRF’s advertising duties

    By A Correspondent

     

    For Gurgaon-headquartered Dentsu there was reason to bring out the bubbly. Dentsu Communications has won a part of the creative mandate of MRF. The account win was the outcome of a robust multi agency pitch process.

     

    Dentsu Communications’ mandate is to create newer aspects of the brand for consumers to see it in a new light altogether. Dentsu Communications – a Dentsu India Group company was chosen as a partner by the leading tyre manufacturer on the basis of the group’s exceptional understanding of the automotive segment.

     

    Commenting on bringing onboard Dentsu Communications as a creative partner, Koshy Varghese, Executive Vice President – Marketing, MRF said, “At MRF, we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives.”

     

    Rohit Ohri

    On winning the prestigious account Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business.” Ashwin Parthiban, Executive Creative Director, Dentsu Communications and Suresh Mohankumar, National Business Head will lead the business.

     

  • Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, has begun operations in Kochi

    Dentsu strengthens Southern India network

    By A Correspondent

     

    Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, commences operations in Kochi.

     

    Rohit Ohri, Executive Chairman said, “Our commencement of operations in Kochi is part of our larger strategic plan of accelerated growth in India. We’re now fully equipped to offer integrated communication services to all our clients in the Southern India. Arijit Ray, CEO Dentsu Communications, Suresh Mohan Kumar, National Planning Head and Ashwin Prathiban, Regional ECD (South) will drive this new initiative. I’m confident that under their leadership, we shall see a new spurt of growth in this region.”

     

     

    Commenting on the expansion and the South market, Arijit Ray, CEO Dentsu Communications said, “We are extremely upbeat about our operations in the South. The Bangalore operation is our largest and most integrated with 3 pillar clients. Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the South, the capability and talent building process is bearing fruit. With a fully integrated, Creative, Events, Media and PR Team, that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates.”

     

    Adding further, Mr Ray said, “We see a lot of potential in Kochi. We have a great team that understands the local nuances to start our journey in Kerala. Saji Jayakumar our Kochi head and his team will surely do everything to make it a stellar operation.”

     

    Ashwin Parthiban, Regional Executive Creative Director, Dentsu Communications said, “Dentsu’s Kochi presence offers exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. There is a refreshing appetite for path-breaking creative ideas among clients here, and benchmarks are set very high. But most importantly, Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration.”

     

    Suresh Mohan Kumar, National Planning Head, Dentsu Communications said, “Kochi office underlines Dentsu’s emphasis on and commitment to southern markets. Our key differentiator would be our ability to conceive and deliver totally integrated communication solutions. Bangalore will continue to be the planning and creative hub but we will tap into our teams’ local expertise to provide our clients with solutions that make a difference in the market place.”