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Tag: Ashutosh Munshi

  • To be Head of Brand APAC

    Edelman elevates Ashutosh Munshi

    By Our Staff

     

    Ashutosh Munshi
    Ashutosh Munshi

    Edelman has appointed Ashutosh Munshi, the network’s Head of Brand for India, into the role of Head of Brand for Asia Pacific. Munshi will report to Edelman’s Global Chair of Brand and F&B, Megan Van Someren, as well as Stephen Kehoe, CEO of Edelman Asia-Pacific.

    Said Rakesh Thukral, Managing Director of Edelman India: “Under Ashutosh’s leadership, we have developed a brand marketing offering in India that delivers creative solutions to earn attention and trust, and therefore drive true impact for our clients. With his expanded role, we look forward to taking this vision to the next level, in India and across the region.”

    Added Van Someren: “As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before. The time is now for brands to step up and put trust at the helm – and not just through communication, but through action and advocacy. We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”

    Said Kehoe: “Our brand practice at Edelman continues to lead the industry. Whether it is Adidas in China, GSK in Australia, Oatly in Hong Kong or PepsiCo in India, our Brand team in Asia-Pacific continues to produce award-winning work for our clients. As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our Brand practice, setting the bar higher in areas of brand obsession, curiosity and excellence.”

     

     

  • Conceptualised by Edelman India, the campaign is aimed at normalising conversations about Erectile Dysfunction

    Pfizer Upjohn’s new campaign encourages couples to #KeepItReal

    By A Correspondent

     

    Pfizer Upjohn, a division of pharma major Pfizer, has launched a campaign #KeepItReal to help make conversations about erectile dysfunction (ED) less of a taboo for couples, enabling them to discuss their problems and find a suitable solution.

     

    Said Ashutosh Munshi, Executive Vice President, Head, Brand Practice, Edelman India: “We created the Keep It Real campaign backed by an insight that Erectile Dysfunction takes a toll on both the suffering man and his partner; it often starts with an impact on their relationship. We are happy to partner with Pfizer Upjohn to make the conversation about ED less intimidating, while also creating awareness about this increasingly prevalent lifestyle disease. Each of the campaign elements were created keeping the consumer at the core, thereby earning their attention and driving engagement.”