MxMIndia

Tag: Ashutosh Gupta

  • To boost access to opportunities for 600 million people

    LinkedIn launches in Hindi

    By Our Staff

     

    LinkedIn has announced its Hindi avatar to provide greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, LinkedIn now supports 25 languages globally, notes a press release.

     

    Said Ashutosh Gupta, India Country Manager, LinkedIn: “In India, LinkedIn has been mission critical to helping people connect, learn, grow and get hired during the pandemic and in this new world of work we are in. With the launch of Hindi, now more members and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they feel comfortable in. We have witnessed high engagement and member growth in the last year, and it is at this exciting inflection point that we are strengthening our vision to create economic opportunity for ‘every’ member of the workforce, and taking down language barriers for Hindi speakers across the world.”

     

     

  • Gupta will report to Olivier Legrand, LinkedIn’s Managing Director for the Asia Pacific region

    LinkedIn appoints Ashutosh Gupta as Country Manager for India

    By A Correspondent

     

    Ashutosh Gupta

    LinkedIn has announced the appointment of Ashutosh Gupta as Country Manager for India, effective September 2, 2019. Gupta will be replacing Mahesh Narayanan, who was Country Manager for India from January 2019 to June 2019.

     

    Gupta will report to Olivier Legrand, LinkedIn’s Managing Director for the Asia Pacific region and will join the company’s APAC senior management team. He will relocate to India from Singapore to assume his new responsibility. In addition to his country manager role, he will continue to lead the LMS Online Sales Organisation for APAC and China.

     

    Commenting on Gupta’s role, Olivier Legrand, Managing Director – Asia Pacific, LinkedIn, said, “I am confident that Ashutosh’s strong understanding of the company’s business, his seasoned leadership experience, and deep market experience will drive forward the right strategic plans for India. As a sophisticated sales leader who has worked across regions, Ashutosh is highly skilled at building businesses at scale and evangelising the value of LinkedIn to members and customers. We look forward to partnering with him to foster the India brand.”

     

    Added Gupta: “India is a strategic market for LinkedIn, and its developing economy and dynamic jobs market is ripe with opportunity for LinkedIn to add value for our members and customers. I also look forward to forging deeper government relationships to inform policy-making with actionable data on jobs and skills, and make LinkedIn an integral part of the national agenda. I am excited and humbled to take on the role of Country Manager to drive LinkedIn India into its new decade.”

     

     

  • TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn

    LinkedIn reveals most influential brands for 2015

    By A Correspondent

     

    LinkedIn has revealed the most influential brands among its 364 million members worldwide, as well as the most influential among LinkedIn India’s 30+ million members.

     

    The rankings are based on LinkedIn’s Content Marketing Score, which is calculated by measuring a brand’s unique engagement and dividing it by a brand’s audience. LinkedIn has used this data to identify the behaviors and activity that boost content engagement. The most effective brands use a mix of reach, frequency and engagement to boost engagement on LinkedIn.

     

    Globally, technology companies emerged as winners this year with the number one slot going to Microsoft. Other technology companies included IBM,Hewlett-Packard, Google and Salesforce – all brands which have adopted an always-on strategy that is rooted in the quality of content. This is true in India too. The rankings show that technology companies are succeeding at content marketing efforts on social media with TCS, Wipro and HCL leading the way.

     

    The top ten most influential brands among LinkedIn members in India for 2015 are:

    1. TCS
    2. Wipro
    3. HCL
    4. Infosys
    5. Tech Mahindra
    6. Housing.com
    7. ICICI Bank
    8. Tata Communications
    9. Axis Bank
    10. Biocon

     

    Commenting on the rankings, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn India said, “Content along with the right context is the essential way to engage, educate and inspire an evolved consumer base. With consumers becoming more discerning about the quality of content and lives getting busier, content must be educational, yet original. In India, technology brands seem to be getting this right by focussing on subjects that people are eager to hear about.”