MxMIndia

Tag: Ashok A Cherian

  • At TikTok, Cherian will be responsible for spearheading the overall brand strategy and marketing initiatives

    TikTok appoints Ashok Cherian as Marketing Head for India

    By A Correspondent

     

    TikTok has announced that Ashok A Cherian has joined the company as  Marketing Head for India. At TikTok, Cherian will be responsible for spearheading the overall brand strategy and marketing initiatives for the platform.

     

    Welcoming Cherian to the team, Nikhil Gandhi, India Head, TikTok said: “We are excited to have Ashok onboard to lead TikTok’s brand building journey and marketing efforts in India. Ashok’s appointment further strengthens our local leadership team, which is committed to ensuring structured growth and providing an exciting and safe in-app experience to our users. With his extensive experience spanning over 20 years, I believe he will add immense value in building our brand salience across stakeholders in the country.”

     

    Commenting on his new role,  Cherian added: “I am delighted to join TikTok and excited at the opportunity to be a part of this team. TikTok has democratised content creation and redefined the way people create and share short-video content. I look forward to leveraging my past experience in the content and entertainment industry to further build the brand love and bring joy to our users in India.”

  • The gaming and entertainment chain currently shares footprint in India and the US via Mumbai, Noida, Gurugram, Bengaluru, Hyderabad, Ludhiana and Mall of America

    Rediffusion gets Virat to ‘Go Smaaashit’

    By A Correspondent

     

    Smaaash, the gaming and entertainment chain,has got Virat Kohli as the face of its TVC campaign titled ‘Go SmaaashIt!’

     

    Said Ashok A Cherian, CMO – Smaaash: “This film is the perfect testament to Smaaash’s brand strength as it resonates with brand Virat Kohli and showcases the excitement of playing and partying, that is only available at Smaaash. With presence in six cities in India, we strongly felt that the film brings out the essence of our brand.”

     

    Said Sreejith Kodoth, Creative Director at Rediffusion Y&R which has crafted the campaign:, “Smaaashis a unique space and this campaign serves as a great way to convey to the audience the various features it has to offer. Using Virat as a way to grab eyeballs, we set out to drive familiarity. Instead of doing a conventional, boring “demo” video, we decided to redefine it through a ‘Smaaashing-rap’ music video: an interesting, memorable way to see all that Smaaashcan provide. We also incorporated the brand name in the communication to make it a part of the vocabulary and use it as an adjective to define ‘Gaming’ in India.”