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Tag: Ashish Tiwari

  • Appoints Ashish Tiwari as CMO

    Home Credit India strengthens leadership board

    By Our Staff

     

    With the continued focus on omnichannel marketing led by a digital-first approach, Home Credit India, a local arm of the international consumer finance provider, has appointed Ashish Tiwari as its Chief Marketing Officer (CMO).

     

    Tiwari’s previous role was as Chief Marketing and Digital officer with the Indian arm of Italian Insurance giant Generali, where he was leading the brand, engagement, PR and digital for the company.

     

    Said Ondrej Kubik, Chief Executive Officer, Home Credit India: “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing & diverse industries experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine Home Credit brand connect with consumers in the endeavour to fulfill aspirations.”

     

  • Urges all fathers to prioritise their "Health", this Diwali

    Future Generali campaigns for health of all fathers

    By Our Staff

     

    Future Generali Life Insurance Company Ltd (FGILI) hgas launched its 360-degree brand campaign titled “PAPAsHealthAsliWealth.” Through this campaign, FGILI urges fathers to prioritise their health and well-being amid the celebration of Diwali this year.

     

    Commenting on the new initiative, Ashish Tiwari, Chief Marketing & Digital Officer, Future Generali India Life Insurance Company Ltd said: “The festival of Diwali celebrates close family relationships and triumph of good over evil. At Future Generali India Life Insurance, we are focused on promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while taking care of their health to stay fit and healthy. We believe that health is the true wealth for fathers who work hard to provide the best for their families. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    Now will Future Generali also have a similar ad for mothers?