MxMIndia

Tag: Ashish Sinha

  • 61 per cent of consumers surveyed say that most email ads they receive do not offer anything that interests them

    Epsilon study evaluates new marketing techniques

    By A Correspondent

     

    Epsilon has released results of its study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting. The findings revealed the huge chasm between what marketeers believe they need to do to reach consumers, and what consumers actually prefer.

     

    The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI). The findings indicate that 74 per cent of marketeers use marketing technologies to reach consumers via SMS while only 2 per cent of consumers prefer to receive marketing updates through this channel.

     

    The online survey of more than 600 people that included both consumers and senior marketing professionals in decision-making roles from retail, consumer packaged goods, financial services, insurance and travel, and hospitality brands in India. The study sought to understand the use of marketing technologies across targeted industries and its relationship with consumer expectations regarding advertisements, loyalty and brand engagement.

     

    Said Ashish Sinha, Country Head, Epsilon: “This research is a barometer for marketeers to guide them in reorienting their strategies and priorities to serve their consumers better and more effectively. We need to help marketeers understand what they are misreading when it comes to customer engagement. The study helps understand consumers and their predilections to help marketeers evolve. For instance, the study found, although about 92 per cent of marketeers in India consider improving their ability to personalize capabilities as priority in marketing, the Indian market is unfledged in terms of data and technology readiness, cross-channel expertise, and in bridging organizational silos.”

  • Ashish Sinha Appointed as Country Head, India, to Lead New Office in Bengaluru

    Epsilon announces launch of India Ops

    By A Correspondent

     

    Epsilon, the global leader in creating connections between people and brands, announced its operations in India. The India office located in Karle Town Centre, Bengaluru was inaugurated by Neil Walsh, Senior Vice President, Shared Services, Epsilon and Ashish Sinha, Country Head, Epsilon India along with other dignitaries such as Senior Vice President of Global Delivery Services, Sam Gourley and Senior Director of Global Delivery Services, Amit Saxena.

     

    An all-encompassing global marketing company, Epsilon harnesses rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results clients require. Today, Epsilon supports hundreds of clients including 15 of the world’s top 20 brands, helping them find, acquire and retain customers.

     

    Recognizing the immense technology talents in the country, Epsilon has created a new India chapter setting up operations in Bengaluru—the technology hub of India. Associates in India will play a key role in providing insight and strategy support for Epsilon’s global clients focusing on strategically combining rich data, analytics, creativity and technology, to create powerful marketing campaigns.

     

    Speaking on the occasion, Neil Walsh, Senior Vice President, Shared Services, Epsilon said, “We are extremely excited about our new beginnings in India. We have recruited a wonderful team of talented associates, under strong leadership, in Bengaluru, who will help us develop the optimal approach to servicing our clients on a global scale. Epsilon is committed to bringing global best practices to our employees in India as well as investing in and developing our talented associates. We all are excited to begin a new phase in this amazing workplace.”

     

    Ashish Sinha, Country Head, Epsilon India added, “The new frontiers and opportunities for innovation make it an exciting time for all of us. Our team is thrilled to work with some of the top global brands and help them execute on new market opportunities. We believe that the Epsilon brand, our opportunity in the market, our relationships with our partner ecosystem and the evolution of our leaders will take us to the next level.”

     

    With numerous industry accolades across the company’s offerings, Epsilon is the market leader for email, data, loyalty and digital marketing. Epsilon currently employs over 100 associates in India and plans to continue to grow the number of associates in the Bengaluru unit over the next several years.