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Tag: Ashish Singhal

  • In association with CoinSwitch Kuber

    ETMarkets launches crypto currency AFP

    By Our Staff

     

    ETMarkets launches Crypto Corner in partnership with CoinSwitch Kuber to improve cryptocurrency literacy in India at scale. ETMarkets Crypto Corner will chronicle each little detail on the journey of crypto, bring about an awareness around it along with guiding readers on the regulatory compliance and norms that might be on the anvil.

     

    Said Ashish Singhal, CEO, CoinSwitch Kuber:  “Crypto has been gaining massive momentum and the demand for it is only getting stronger in India, and globally. However, there is a shortage of relevant and verified information on this asset class. Therefore, as India’s largest crypto investment platform, we thought it would be a good start to get the right message across. Being India’s go-to destination for news and views on financial markets, ETMarkets’ extensive reportage on the crypto market will help new and seasoned investors make an informed choice.”

     

    Added Sanjeev Kumar, business head at The Economic Times Digital: “At ETMarkets, we believe in serving our readers with the best possible vantage point to understand and invest in an asset. Be it the ripe old ones, or the new emerging asset class. We have a meticulous approach to our reporting that is married with a clear line of thought on ‘what’s in it for me’ analysis for each investment opportunity.”

     

  • To lead the change in cryptocurrency

    HiveMinds appointed digital agency for CoinSwitch Kuber

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital specialist of Madison World, has been appointed by CoinSwitch Kuber, the cryptocurrency investment platform as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.

     

    Said Ashish Singhal, Founder and CEO at CoinSwitch Kuber: “The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. On the back of this demand, we too have grown 350x in the last 3 months. To support this growth and enhance our digital footprint, CoinSwitch Kuber is happy to have HiveMinds as its digital partner, who comes with a proven track record of driving customer acquisition through innovation in digital.”

     

    Added Jyothirmayee JT, Founder & CEO of HiveMinds: “We are delighted to partner with CoinSwitch and lead the change in crypto. In the last 11 years of our existence, we’ve partnered to etch the growth story of many promising start-ups that have now become unicorns and continue to bring pride to the Indian startup ecosystem. CoinSwitch Kuber is all set to change the way the digitally savvy Indians are learning to invest and trade in crypto currencies. We are confident that together we’ll scale to new heights in the coming months.”

     

  • The ad campaign will be aired throughout the Indian Premier League

    Disney+ Hotstar joins CoinSwitch Kuber to back cryptocurrrency

    By Our Staff

    CoinSwitch Kuber, India’s largest cryptocurrency investment platform for retail investors, has announced the launch of its new ad campaign, Trade Kar, Befikar.  With this, CoinSwitch Kuber becomes the first player in the Indian cryptocurrency space to launch a campaign to evangelise cryptocurrencies as an alternate asset class and build equity amongst Indian investors. The company is also the Associate Sponsor with Disney+ Hotstar for the Indian Premier League.

    Created by Nihilent, the campaign consists of three interconnected ad films. Actor Kunaal Roy Kapur has been roped in to play all the roles in the ad films. The campaign will be aired on Disney+ Hotstar throughout the Indian Premier League and will also be amplified using social media platforms like Twitter, Facebook and Instagram.

    Said Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber: “Millennials and GenZ are emerging as the biggest backers of cryptocurrencies in India. With our new ad campaign we aim to showcase how it is a smart move to invest early in cryptocurrencies. Crypto has been the fastest growing asset class of the last decade and the momentum is only growing stronger now. Through our partnership with Disney+ Hotstar, we aim to amplify this message to millions of young and upwardly mobile Indians. It is time to join the crypto revolution by investing in cryptocurrencies through CoinSwitch Kuber – the safest and most friendly platform for crypto investments.”

    Added KV ‘Pops’ Sridhar, Global Chief Creative Officer, Nihilent: “The CoinSwitch Kuber ad films are special for us as they give us an opportunity to involve our audience into experiencing a completely new investment category that most of them may not be familiar with. We therefore decided to go for stories which not only highlight the utility of this new asset class but also place it firmly within the Indian family context as something that everyone can invest in and which is not a domain of the elite.”