MxMIndia

Tag: Ashish Lingamneni

  • Conceptualised by Ogilvy & Brand David

    Swiggy unveils 4 new TVCs for IPL 22

    By Our Staff

     

    Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

     

    Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”

  • Facilitates a landmark deal between BCCI and Swiggy Instamart for IPL 2022 & 2023

    Havas Sports & Entertainment relaunched

    By Our Staff

     

    Havas Media Group India has announced it is relaunching Havas Sports & Entertainment, the sports and sponsorship vertical of the agency. To begin with, Havas Sports & Entertainment India has facilitated a two-year deal between Board of Control for Cricket in India (BCCI) and Swiggy Instamart, as the official on-ground partner for Indian Premier League (IPL) 2022 & 2023.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group, CEO, Havas Group India: “The sports advertising market in India is estimated upwards of Rs 8000+ crore. The sports genre is pegged to explode further giving advertisers across sectors various opportunities to create long term value. The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy. We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions.”

     

    Ashish Lingamneni
    Ashish Lingamneni

    Added Ashish Lingamneni, Head of Brand, Swiggy, said, “Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand. IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart. The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • To promote benefits of Swiggy One

    Lowe Lintas collaborates with Swiggy

    By Our Staff

     

    Swiggy has launched a multi-film digital campaign showcasing its membership programme called Swiggy One. It is conceptualised by Lowe Lintas Bangalore.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “While the Swiggy One membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy One  can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how Swiggy One members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. Swiggy One is everything Swiggy be it Instamart, restaurants, Genie and anything else that comes from the Swiggy One stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.”

     

  • Creates a campaign to evoke nostalgia for Swiggy’s express grocery delivery service

    Lowe Lintas lends a hand to Swiggy’s Instamart

    By Our Staff

     

    Swiggy has launched a series of TVCs and digital videos for its grocery delivery service, Instamart.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas – Bangalore: “Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics.”

     

  • Swiggy’s little pup Coco, shows that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy

    Swiggy asks, ‘What if your day had one hour more?’

    By A Correspondent

     

    For its latest campaign, Swiggy has partnered with Dentsu Webchutney to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy’s little pup Coco, shows that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.

     

    Said Ashish Lingamneni, AVP-Marketing at Swiggy: “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”

     

    Added Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore: “With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.”