By Our Staff
Enormous Brands has launched a three-minute film for Winkies Cakes and Pastries. The film is devoted to all individuals who have suffered at work due to Covid-19. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas, is also the essence of the brand, notes a communique.
Commenting on the film, Rahul Deb Saha, Brand Manager, Switzindia said, “We wanted to make a Christmas film to honour all of the people that cheered us up during the pandemic, and Enormous came up with the appropriate animation film for us. The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”
Added Ashish Khazanchi, Managing Partner, Enormous: “Since the outbreak of Covid-19, the way we celebrate holidays has drastically changed, and small businesses have been among the hardest hit by the pandemic. We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”
By Our Staff
Enormous Brands, an independent creative agency, has bagged the brand and creative duties of The House of Abhinandan Lodha. The creative mandate entails strategy; positioning; brand identity; creative and design across mediums. The account will be serviced by the agency’s Mumbai office.
Speaking on the association, Kaustubh Manohar, Head Marketing, House of Abhinandan Lodha said: “We’re thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us. We look forward to working with them on a long-term basis to strengthen our portfolio in the Indian market.”
Added Ashish Khazanchi, Managing Partner, Enormous: “The House of Abhinandan Lodha is reinventing not only the real estate category, but also the way we think about land investment in India. We’re excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India.”
By Our Staff
Independent creative agency Enormous has bagged the communications mandate of Workex, a unified technology platform for hiring and managing Workforce for enterprises of various sizes, across sectors and every part of the country. As part of the mandate, Enormous will be handling integrated creative duties for Workex, to create a brand positioning.
Said Nimish Sharma, Co- Founder and CEO, Workex: “We are excited at the possibilities emerging from our coming together with Enormous, in whom we have found an innovative, vibrant, extremely grounded creative agency.”
Added Ashish Khazanchi, Managing Partner, Enormous: “We are ecstatic to have the opportunity to work with Workex, India’s leading Workforce, Hiring and Management platform. We’re excited to create ground-breaking work that adds value to the brand and helps to increase brand preference in India. Because of the current circumstances, the hiring and managing workforce in the industry is becoming increasingly competitive, and the future belongs to brands who stand out. And that is exactly what we intend to achieve for the brand Workex.”
By Our Staff
Enormous Brands has reversed the salary deductions made in the wake of the Covid pandemic. The agency had bagged mandates and projects of several companies last year.
Said Ashish Khazanchi, Managing Director, Enormous Brands: “We announced salary cuts like many other organisations last year to protect the business and our larger teams through a bad economic outlook. The industry was hit severely for everyone but we began seeing encouraging trends right from the beginning of Q3, which is when first of all, we restored the salaries of all. Since then, the way the business and our teams have performed have led us to returning all the salary deductions that people had undertaken for those months and returning it right back to them. Working during WFH was one of the most challenging situations that this industry may ever have encountered. I think we all as business leaders need to recognize that and make our people everywhere have their sacrifices recognized.”
By A Correspondent
Winkies, the cake specialist, launched its Christmas TVC last week that has been conceptualised by Enormous Brands.
Commenting on the film, Anirban Ghosh, CEO, Switzindia said: “We wanted to create something unique for the holiday season. The film is about how we can celebrate Christmas during the pandemic and is linked to a bigger concept – Bodo Din, Bodo Mon which is about sharing joy/ happiness during Christmas and is also the essence of our brand. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC.”
Added Ashish Khazanchi, Managing Director, Enormous Brands: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”
By A Correspondent
Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.
Said Ashish Khazanchi, Managing Partner at Enormous Brands, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.â€
Talking about partnering Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said: “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.â€
By A Correspondent
Enormous Brands has strengthened its northern operations with many appointments across all disciplines. The agency has hired Prateek Suri as Creative Head – Gurgaon. He joins from Publicis India where he was a Creative Director. He will report to Ashish Khazanchi, Managing Partner at Enormous.
Suri is joined by Pallav Medhi and Harsh Maheshwari, Enormous’ newly joined Senior Creative Directors. Further, Aditi Sobti and Rishabh Sood have come in a Client Services Directors, while Anuraag is the branch’s Senior Planning Director.
Speaking about the new hires, Ashish Khazanchi said, “A creative agency is as great as its people, above anything else. Infusing some fine talent across creative, account management and strategy will help strengthen Enormous’ entire creative product further. I am eager to see what this young blood has in store for us in the months to come, and I am equally confident it will be great.â€
By A Correspondent
Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled a ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.
Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.
Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaignâ€.
Added Ashish Khazanchi, Managing Partner, Enormous: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.â€
By A Correspondent
Lighting brand Halonix has awarded its creative mandate to Enormous after a multi-agency pitch. The mandate is for positioning and promoting its LED range.
Said Rakesh Zutshi, MD Halonix Technologies: “As we embark on a new strategy to invigorate the Halonix brand with Smart home space solutions and differentiated products, we were searching for a creative partner who could match our ambition with cutting-edge creativity. We found that in Enormous.â€
Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, added: “We are very excited to be partnering Halonix. They are looking to disrupt the market with some fantastic products that will make a real difference to the lives of millions of Indians. We will do our best to create memorable communication that connects with the consumers and leaves an indelible positive impression on their minds for the brand Halonix.â€
By A Correspondent
Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heartâ€, the campaign has been conceptualised by Enormous Brands.
Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack†under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart†that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.â€
Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heartâ€. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.â€
Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath†is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.â€
By A Correspondent
ShopClues has announced the launch of its new festive campaign ‘Sabse Badi Smile’, that will be rolled out across television, print and digital platforms. Announcing the Maha Bharat Diwali Sale, the TVC captures the essence of ShopClues as the one-stop-destination for affordable festive shopping, and the joy it brings to the lives of its consumers.
Said Harneet Singh, Head – Marketing, ShopClues: “ShopClues is the brand of real India, the Tier 2, 3 and markets beyond. With this new campaign, the idea is to capture the excitement of festive shopping and how ShopClues makes shopping both simple and joyful. Our protagonist, Smile (pronunced Ismail) – a metaphor for joy – will be omnipresent around our consumers whether it is through TV, Social media posts, GIFs, banners, outdoors, or Digital films. We will always see him standing next to our consumer, smiling. Because this Diwali, everyone shopping at ShopClues will have a big smile.â€
Added Ashish Khazanchi, Founder of Enormous Brands: “We started with the insight that for middle India there’s no such thing as retail therapy, there’s only deal therapy. Nothing makes us happier than finding a great price for things we always wanted to buy. This insight we wanted to capture in a simple but uniquely memorable way. With Ismail, we created a memorable visual icon and also created a unifying fulcrum for the campaign across offline and digital.â€.