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Tag: Ashish Dhruva

  • The agency will handle social media platforms and direct marketing

    The Minimalist partners InterMiles for digital

    By Our Staff

     

    Digital creative agency The Minimalist has been accorded the digital creative mandate of InterMiles, a travel and lifestyle rewards programme (part of the Etihad Aviation Group). As its creative partner, The Minimalist will handle InterMiles’ Social Media Platforms and Direct Marketing across digital touchpoints.

     

    Chirag Gander
    Chirag Gander

    Speaking on the new win, Chirag Gander, Co-Founder, The Minimalist said: “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who are the epitome of change and always come out successful through all odds, to create great synergy.”

     

    Ashish Dhruva
    Ashish Dhruva

    Added Ashish Dhruva, Senior Vice President, Marketing and Customer Engagement, InterMiles: “As a programme with 10 million plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”

     

  • Seeks to create a workspace that reflects Cleartrip's brand ethos of simplicity and elegance

    I-AM wins workspace branding mandate of Cleartrip

    By A Correspondent

     

    Cleartrip has appointed I-AM, a multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft.

     

    Said Ashish Dhruva, VP – Marketing, Cleartrip: “Being among the cleanest and the most clutter-free of e-commerce sites, Cleartrip’s passion for usability and elegant design have made it a firm favorite with tech-savvy consumers. Our goal with internal environment branding is to create a space where our young workforce feels inspired and valued for the contribution they are making to shape the world of travel. While offering a seamless travel booking experience to our customers, we also wanted to offer an equally inspiring place to our Cleartrip tribe to work from each day. We believe that I-AM understood this vision perfectly and we are pleased to partner with the agency for this internal branding exercise.”

     

    Added Brian Pinto, Country Head, I-AM: “It is an honour to win the mandate of conceptualising and executing the Cleartrip workspace branding. Our mandate is to bring alive the values of the company while ensuring that employees are aligned to the organisation’s vision.”