MxMIndia

Tag: Ashish Bhasin

  • Dentsu Aegis Network has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India

    Ashish Bhasin now CEO of DAN Greater South, in addition to Chairman & CEO, India

    By A Correspondent

     

    Ashish Bhasin

    Dentsu Aegis Network has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India.

     

    With this announcement, Bhasin will now also be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. He will continue to be based out of India and report to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC.

     

    Commenting on the appointment, Takaki Hibino said: “Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia.”

     

    Added Bhasin: “I am extremely excited to take up this new challenge. The newly formed Greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets. I feel very lucky to be leading this fantastic set of leaders and managers and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times. Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it.”

     

    Bhasin’s remit will exclude Singapore which, as a regional hub, will be led by Masaya Nakamura in addition to his role as deputy chairman and chief growth officer of Dentsu Aegis Network APAC.

     

     

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”

     

     

  • it is the first global agency network to receive a badging for Ad-Tech

    Dentsu Aegis gets badged as Facebook Marketing Partner

    By A Correspondent

     

    Dentsu Aegis Network India has announced that it is an official Facebook Marketing Partner (Ad-Tech), claiming it is the first global agency network to receive a badging for Ad-Tech.

     

    Said Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network: “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the Data Sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first Global Agency Group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of Machine Learning and being exposed to even more product alphas from Facebook.”

     

     

  • BFSI is the biggest spender on digital media, notes Dentsu Aegis Network’s annual digital report unveiled yesterday

    Digital to contribute 29% of ad market by 2021

     

    On Wednesday, the Dentsu Aegis Network’s DAN Digital Report was released in the presence of a cross-section of the media and marketing professionals. Here are key highlights from the report and an executive summary:

     

    :: As of 2018, the Indian advertising market stands at Rs 61,878 crore ($8.76 billion) and is estimated to grow with a CAGR of 10.62% till 2021 to reach a market size of Rs 85,250 crore ($12.06 billion).

     

    :: “The digital advertising market size is around Rs 10,819 crore ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs 24,920 crore ($3.52 billion).

     

    :: Television and print take the largest share of media spends at 70% aggregated followed by digital media at 17%. Digital will contribute 29% of the ad market size by 2021.

     

    :: Currently, BFSI is the biggest spender on digital media with a contribution of 38% of all their marketing budgets. This is followed by consumer durables (36%), e-commerce (34%) and telecom (31%). FMCG spends heavily on the television (63%) and the retail sector spends largely on print (54%) medium of advertising.

     

    :: The advertising expenditure on the digital advertising formats is led by social media (29%) followed by search (25%), display (21%) and video (20%).

     

    :: The main drivers of the growth of digital media will be voice, vernacular and video. Apart from this, some of the other drivers of digital media growth will be engaging mobile experiences based on augmented reality (AR) and virtual reality (VR).

     

    Executive Summary:

    :: Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in newer ways. The ever-evolving digital industry and the advancement of technology opens various opportunities to interact with the audiences. Marketers can now choose innovative ways to reach out to their target audience and cater to the demand to create unforgettable experiences for them.

     

    :: As of 2018, the Indian advertising market stands at Rs 61,878 crore ($8.76 billion) and is estimated to grow with a CAGR of 10.62% till 2021 to reach a market size of Rs 85,250 crore ($12.06 billion). The digital advertising market size is around Rs 10,819 crore ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs 24,920 crore ($3.52 billion).

     

    :: Television and print take the largest share of media spends at 70% aggregated followed by digital media at 17%. Digital transformation is being adopted at a substantial scale, which in turn, is increasing the adoption of digital media at a rapid pace.

     

    :: Currently, BFSI is the biggest spender on digital media with a contribution of 38% of all their marketing budgets. This is followed by consumer durables (36%), e-commerce (34%) and telecom (31%). FMCG spends heavily on the television (63%) and the retail sector spends largely on print (54%) medium of advertising.

     

    :: The advertising expenditure on the digital advertising formats is led by social media (29%) followed by search (25%), display (21%) and video (20%). The BFSI vertical spends the largest share of its digital media budget on search (38%), while FMCG spends the largest share of its digital media budget on video (33%).

     

    :: Currently, 18% of all digital media is bought programmatically and has grown from 15% last year. The major reason for the growth are technological advancements,  improvements in data science & analytics, implementation of algorithm to automate various procedures, better ad fraud detection and improved data policies & regulations. The rapid increase in the penetration of mobile devices and internet has led to 47% of digital media spends on mobile devices and is expected to grow at CAGR of 49% to reach spends share of 67% by 2021.

     

    :: Machine Learning (ML) and artificial intelligence (AI) will see heavy adoption and implementation in various media in the near future. The main drivers of the growth of digital media will be voice, vernacular and video. Apart from this, some of the other drivers of digital media growth will be engaging mobile experiences based on augmented reality (AR) and virtual reality (VR). In the near future, data-driven decision-making and business strategies will be more transformative and will entail building and merging of different types of business models and its implementation.

     

    Commenting on the report, Ashish Bhasin, Chairman & CEO- South Asia, Dentsu Aegis Network said, “Today, you no longer have to sell ‘digital’ to a client. This is the only medium which gives you a very measurable ROI, and almost an immediate impact. We have about 500 million people on the internet today and in the next three to four years, another 300-400 million people will join in. Concurrently, the next phase of internet users will speak regional languages and as a result, you will probably see a lot more advertising in regional languages on digital in the years to come. Dentsu Aegis Network understands this scope. Consequently, we are over-weight on digital. Of our 3500 people, more than 1600 are in our digital agencies. Nearly 48% of our revenues comes from digital at a time when the market average in India is still 15-17%. As leaders in digital, we recognise the need for an industry level research report which not only covers the market size but also gives a direction towards which this industry is moving. The lack of detailed and accurate Digital Advertising Spends is surprising for a medium that lends itself to measurement. It is to fulfil this gap that all the 8 agencies of the Dentsu Aegis Network i.e. Isobar, iProspect, Merkle Sokrati, WatConsult, Dentsu Webchutney, SVG Media/Columbus, Fractal and Amnet collaborated again for the 3rd edition of our Digital Report that extensively covers digital trends, spends and insights across all sectoRs The report has now become the industry standard for digital marketing and this year the report summary will also be available on Alexa.”

     

     

  • Nakul Chopra, elected Chairman, Goafest 2019 to lead the apex industry event

    Nakul Chopra to chair Goafest 2019, Shashi Sinha will helm Awards Governing Council

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club have started getting set for the 2019 edition of Goafest. The three-day event will be held in Goa in the summer of 2019.

     

    For starters, both organisations have announced the leaders for the coveted posts of Goafest Organising Committee and the Awards Governing Council. Nakul Chopra, Chairman Broadcast Audience Research Council (Barc) India, and Immediate Past President of Advertising Agencies Association of India (AAAI) who has been elected as the Chairman of Goafest 2019 organizing Committee. Shashi Sinha, CEO – IPG Mediabrands and Secretary, The Advertising Club has been elected Chairman of the Awards Governing Council for Abby 2019.

     

    Speaking about the 14th edition of the Goafeset, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest has continuously been championing the category’s growth agenda. Our continued endeavour through the festival is to facilitate an enriched festival experience that is immersive, transformational and allows us to contribute to the learning enrichment of the Advertising, Media and Entertainment industry,” adding: “Nakul is an industry veteran and we are sure that his past experience with Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all.”

     

    On being elected Chairman for the festival, Chopra said: “Goafest is a premiere representation of the Indian Advertising and Media industry. Year on year we have focused on increasing scale, driving inclusivity and ensuring that the festival emerges as a leading knowledge platform.  This year too our focus at Goafest will be to curate a great panel of thought leaders and provide a world view of the evolving Adverting and Media industry trends.”

     

    Speaking about the focus of the 2019 edition of Vikram Sakhuja, President, The Advertising Club said: “Goafest is an idea exchange forum that over the years has emerged into an opportunity where the entire media and advertising fraternity comes together to engage, innovate and share their best work. We are already geared up to bring another immersive edition of this landmark event, promising to up the ante even higher,” adding: “Abby has always been recognised as a gold standard in creative awards and we are sure that Shashi with his deep understanding of the industry and global view will ensure that the awards follow highest standards of due diligence and hold a place of eminence in the advertising, media and entertainment industry.”

     

    Speaking on being elected as Chairman of the AGC, Sinha said “Receiving an Abby has always been a career milestone and held a pace of pride in the life of every advertising and media professional. We will continue to ensure that Abby, that stands for creative excellence, continues to inspire game changing brand campaigns, scale in eminence and emerge as a beacon of inspiration for the new generation of marketers of and brand custodians.”

     

     

  • The 2018 award will be announced on Friday, Dec 14

    Last date for MxM Mediaperson of the Year nominations: November 15

     

    By A Correspondent

     

    The 2018 MxMIndia Mediaperson of the Year will be announced and presented on Friday, December 14. Over the years, the award has earned the reputation of being the most credible barometer of the highest performer(s)  in the fields of advertising, media and marketing in India in a calendar year.

    Last year’s winner of the accolade was Repubic founder and editor-in-chief Arnab Goswami. In 2016, it was Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta. It has also been seen that award winners of the the MxMIndia Mediaperson of the Year have only gone on to scale greater heights, as has been evident with the winners of the past two years.

    We do no event around the presentation. It is announced on MxMIndia, and celebrated online. May we also add that our decision is not influenced by the fact that the awardwinner or her/his organisation is a benefactor of MxMIndia in any way – advertising on our site, publishing content that’s paid for or editorially by giving us scoops and special stories.

    So who do you think will be the 2018 MxMIndia Mediaperson of the Year?

    As an exercise, please make your own assessment and keep a few names in mind.

    Last year, we also introduced the concept of readers sending in nominations. So please feel free to do that by writing to pradyumanm [at] mxmindia.com.

    After our first announcement a few months back, we’ve received some nominations. Not in large numbers: 32 of them, but very detailed ones.

    So please do write.

  • The leadership duo had their continuation endorsed by the current Board at the meeting held immediately post the 24th AGM

    Ashish Bhasin and Pratap Pawar continue to helm MRUC

    By A Correspondent

     

    Ashish Bhasin

    Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network and President of the AAAI and Pratap Pawar, Chairman, Sakal Media Group, will continue in their respective roles as Chairman and Vice Chairman of Media Research Users Council (MRUC), until the next AGM. This was decided last week after the AGM.

     

    Said Bhasin: “After the successful launch of IRS 2017, our aim is to release the IRS more frequently and strengthen the focus on MRUC’s core objective of offering Media Research that goes beyond the flagship study IRS.”

     

    Pratap Pawar

    Added Pawar: “We thank all our members for their continuous support to the MRUC in ensuring the success of IRS 2017. We will carry the momentum forward and ensure the users of IRS do not have to wait long for the next launch of IRS.”

     

     

  • The AAAI Subhas Ghosal Memorial Lecture 2018 will be delivered by Googel India head Rajan Anandan on September 20

    Rajan Anandan to deliver Subhas Ghosal Lecture

    By A Correspondent

     

    Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) have announced the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice President, Google India and South East Asia on Thursday, September 20, 2018 in Mumbai.

     

    Anandan will speak on what the new internet sser is like and what to expect in the digital world we now live in, a few years from now.

     

    Said Ashish Bhasin, President, AAAI: “In a world that is rapidly being disrupted by digital, it will be extremely interesting to and important for everyone to prepare themselves. We at AAAI look forward to Rajan Anandan’s perspectives at the Subhas Ghosal Memorial Lecture.”

     

    Added Sam Balsara, on behalf of SGF: “Both Digital Natives and Digital Immigrants will find the lecture useful and enlightening.”

     

    All members of Advertising, Marketing, Media and Digital community are welcome to attend the event sponsored by ABP Live. However, RSVP to Sudesh Kapoor at aaai@aaai.inis a must. If you need an invitation, please send an email from your official email id to Mr. Sudesh Kapoor.

     

     

  • Sakhuja takes over from NP Sathyamurthy

    Vikram Sakhuja to Chair IRS TechCom

    By A Correspondent

     

    MRUC has announced the appointment of Vikram Sakhuja, Group CEO, Madison Media and OOH, as Chairman of the IRS Technical Committee (TechCom). Sakhuja takes over from NP Sathyamurthy, Executive Director, DDB Mudra, and President, OMD Max.

     

    Commenting on the development, Ashish Bhasin, Chairman, MRUC, said: “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust.  IRS surely is in excellent hands. On behalf of the Board, I would like to thank Sathya for his excellent tenure”

     

    Added Sakhuja: “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the Technical Committee of this body. Will be my endeavour to ensure the data is valid, reliable and beyond reproach.”

     

     

  • As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region

    Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia

    By A Correspondent

     

    Isobar has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar – South Asia.

     

    As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

     

    Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said: “Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

     

    Added Shams on his new role: “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world.”

     

     

  • Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association

    Ashish Bhasin elected President of AAAI

    By A Correspondent

     

    Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held yesterday.

     

    Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association.

     

    Other members of the Executive Committee are CVL Srinivas, Group M; Kalyan Sarkar, Standard Publicity Pvt Ltd; Kunal Lalani, Crayons Advertising Ltd; Pranav Premnarayen, Prem Associates Advertising & Marketing. Immediate Past President, Nakul Chopra will be the ex-officio member of the new AAAI Executive Committee.

     

    Said Bhasin: “It is an honour and privilege for me to be elected as the President of AAAI, a position that has been occupied in the past by some of the biggest stalwarts of our industry. I will endeavour to promote the interests of the advertising industry to the best of my abilities and make AAAI a stronger Association. We will also endeavour to ensure that the Association continues to successfully represent the interest of Advertising Agencies in this era of rapidly changing times. I take this opportunity to thank Nakul Chopra, from whom I have learnt a lot. He maintained such high standards as President that it will be a tough act to follow.”

     

    Added outgoing President Nakul Chopra: “I have been privileged to lead AAAI for two years – my sincere thanks to all my fellow members for their support. Hearty congratulations to Ashish on his election as President. He is not only a key influencer in our industry but also a AAAI veteran. I am sure that AAAI will only grow from strength to strength under his tutelage.”

     

     

  • This is the highest honour to be given to an individual in India

    Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

    By A Correspondent

     

    The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to veteran advertising professional Ram Sehgal. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.

     

    Making the announcement, Nakul Chopra, President, AAAI, said: “Mr Ram Sehgal has been a role model for generations in our industry – he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour”

     

    Added Ashish Bhasin, Chairman of the AAAI Lifetime Achievement Award Selection Committee: “Ram Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid thirty years ago has grown to be a worthy jewel in the international group’s crown.”

     

    Other members of the selection committee for the award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran, Nakul Chopra, and Jaideep Gandhi.

     

    Adds an AAAI communique on the announcement: “This award is being bestowed on Ram Sehgal in recognition of his outstanding leadership and contribution to the advertising industry; in literally establishing Delhi as a premier centre for advertising in India  it was this foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; in moulding Contract Advertising into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA; in attracting and nurturing some of the finest talent to Contract Advertising across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in leading AAAI and establishing one of the finest training programs in the industry ever; in setting the highest standards of professionalism that became the standard for generations that followed; and not in the least for his immeasurable contribution to social causes.”