MxMIndia

Tag: Ashish Bhandari

  • The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

    United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising

    By A Correspondent

     

    With the decision to have K Sera Sera (KSS) Digital Cinema Private Limited and United MediaWorks (UMW) joining hands and becoming the the third largest digital cinema player in the country, in-cinema advertising as well as using multiplexes real estate for promoting products and services are poised for faster growth.

     

    Ashish Bhandari

    The two companies have decided to integrate their full operations and technology and use their combined energies to develop and consolidate their market position. Post the merger across content, technology and operations, the new venture will serve their existing 600 digital cinema theaters across the country. KSS’s Satish Panchariya will be Chairman of the new company and UMW’s Ashish Bhandari will be Managing Director.

     

    Both companies plan to invest Rs 100 crore over the next two to three years to fuel expansion plans. This investment will be used to build state-of-art and scalable digital cinema technology and on ground servicing, while assisting in digital content security and distribution of the films. Over the next two years, the joint venture is aiming to capture 25 percent market share with presence in 2000 screens across India.

     

    As part of their growth strategy, the two companies aim at reaching out to advertisers, targeting both, national and regional players and offer them pan-India reach.

     

    United Mediaworks has a strong presence in Bihar, Jharkhand, UP, Gujarat, West Bengal and Karnataka. Whereas K Sera Sera is present in the entire Hindi belt including Delhi, UP, Punjab, Haryana, Uttarakhand, Gujarat, Maharashtra, Himachal Pradesh, Chattisgarh, Madhya Pradesh and Andhra Pradesh.Going forward the new venture will look at capturing more markets across southern and eastern India.

     

  • Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department

    Satish Mundhe joins United Mediaworks as VP – Media Sales

    By A Correspondent

     

    United Mediaworks has roped in Satish Mundhe as their VP – Media Sales. Satish who has more than 15 years of experience in the marketing and sales field has worked with a wide range of brands like Sony TV, Axis Bank, BOI, SBI, SAB TV, etc.

     

    At United Mediaworks, Satish would be responsible in getting newer associations resulting in advertising and marketing revenue.

     

    In his previous role at INOX he has carried out successful innovation strategies for various clients and was also responsible in conducting premiers and special screenings for clients to generate additional revenue and get brand mileage.

     

    Ashish Bhandari, Co-Founder & Joint Managing Director, United Mediaworks said, “We are glad to have Satish on-board with us. He is a highly accomplished and competent media professional. With his level of focus, dedication and commitment, we are sure United Mediaworks will achieve greater heights sooner than imagined.”

     

    Prior to INOX Satish has worked with IT Vantage System Pvt. Ltd., Monster.com and Kamats Hotels.