FCB India, part of the FCB Group has appointed Ashima Mehra, as the new Chief Executive Officer (CEO). She was last with Leo Burnett India where she served as an Executive Director.
Notes a communique: “As FCB India’s new CEO, Ashima will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.”
By A Correspondent
Leo Burnett India has strengthens its senior account management team with three new appointments in Mumbai – Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President.
While Mehra has led brands at Godfrey Phillips India and Reckitt Benckiser where she was spearheading the PO1 team for Dettol in 15 developing markets globally, Bali joins from Publicis Singapore, where he was the Regional Business Director on P&G’s Safeguard global business. This is his second stint with Leo Burnett, previously Bali was Vice President at Leo Burnett, Mumbai where he led the agency’s marquee account McDonald’s nationwide.
Baretto meanwhile has worked on brands like Zee Entertainment Network, Times of India, Femina, L’Oréal, Hotel Leela, Intercontinental, DHL, Polycab, Camlin, HDFC, IndianOil to name a few.
Speaking about the appointments, Dheeraj Sinha Managing Director – India & Chief Strategy Officer – Leo Burnett South Asia: “Leo Burnett has had tremendous growth momentum which is reflected in both our new business wins and our stellar body of work. To keep up this momentum for the agency it is important to have a leadership team which echoes our new-age thinking and creative approach. I am thrilled to welcome Bali, Ashima and Sarina onboard and I am confident that the energy and experience that each of them bring will translate in creating world-class work for our clients.”